Growing Your Email Subscriber List With Contests
July 28, 2008 • Ben Chestnut
Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow. For these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retail...
Email Marketing: Avoid This "Deadly" Mistake
April 14, 2008 • Ben Chestnut
Over the years, I've seen many ecommerce store owners make one simple but deadly mistake when they get started with email marketing: They send emails to old, obsolete email addresses. Does this sound like you? You started your ecommerce store a few years ago. Even back then, you had t...
Email Marketing Report Card: Delight.com
February 11, 2008 • Ben Chestnut
Delight.com sells gifts, fashion accessories and home decor items. It claims to make the online shopping experience quick, fun and simple. But what about its email marketing? Delight.com requested a review from Practical eCommerce of its email marketing activities, which we are please t...
Email Marketing Report Card: Accepted.com
December 10, 2007 • Ben Chestnut
Accepted.com provides admissions consulting and application-essay-editing services that help people get into top business schools, medical schools and graduate schools. It produces a free monthly email newsletter called “Odds ‘N Ends” and the staff of Accepted.com has requested that Pra...