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Articles by: Jill Kocher Brown

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Jill Kocher Brown

Jill Kocher Brown

Jill Kocher Brown is a writer and search engine optimization expert in Chicago. She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996.

Jill cut her digital teeth at Intel, managing the home page and corporate sections of Intel.com. After that, Jill managed and developed ecommerce SEO consulting practices at Netconcepts and Covario, served as Groupon’s first in-house SEO director, and pioneered IBM's SEO consulting practice.

She now heads up the SEO practice at JumpFly, a marketing agency.

Jill holds a B.A. in Communications and American Studies from Stanford University. Email JIll.

Marketing & Advertising
SEO: Understanding Advanced Search Operators

September 30, 2010 • Jill Kocher Brown

Let’s face it, the engines control search. They may keep tight-lipped control of their algorithmic secrets, but they also provide their users with tools that SEO practitioners can use to understand how the engines see their sites. These advanced operators offer a peek behind the curtain...
Marketing & Advertising
Google ‘Instant’ a Game Changer?

September 17, 2010 • Jill Kocher Brown

Last week, Google introduced "Instant," a feature that predicts searchers’ queries as they type them and streams the results for that predicted query onto the results page in real time. Google announced Instant on its blog, at "Search: now faster than the speed of type." Google Instan...
Marketing & Advertising
SEO: Unique Content Good for Search Engines, Good for Consumers

September 3, 2010 • Jill Kocher Brown

Unique, valuable content is a critical part of a successful SEO strategy. That is especially the case for ecommerce sites that utilize non-unique stock product descriptions from the manufacturer’s database. But, I’m often asked if there’s a faster, cheaper, free way to generate content....
Marketing & Advertising
SEO for Anti-SEO Business Models

July 29, 2010 • Jill Kocher Brown

I recently changed SEO jobs. I went from an agency that manages clients' search-engine-optimization efforts, to an in-house SEO manager for a single company. I knew previously, from working with many ecommerce clients, that business models and product offerings have an impact on SEO suc...
Marketing & Advertising
SEO MAYDAY: Analyzing the Impact of Algorithmic Changes

May 13, 2010 • Jill Kocher Brown

Google makes periodic adjustments to its algorithm that determines organic search results. It likely does this each day, using small adjustments, to avoid large-scale mayhem that infrequent adjustments would presumably cause. Recently, however, many SEO professionals have detected dram...
Marketing & Advertising
SEO: Google Ranks Site Speed, Too

April 19, 2010 • Jill Kocher Brown

In its continuing quest to provide searchers with the best possible search experience, Google announced last week that site speed is now a signal in its search ranking algorithms. Along with the hundreds of other signals, like link popularity and keyword relevance, Google is now factori...
Marketing & Advertising
SEO: Grow Multinational Sales With Geo-targeting “Signals”

March 18, 2010 • Jill Kocher Brown

Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the righ...
Marketing & Advertising
SEO: Link Bait Can Increase Rankings

February 17, 2010 • Jill Kocher Brown

Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results. Contrary to most interactive marketing goals, link bait’s primary goal is increasing t...
Marketing & Advertising
Stalking Competitors’ SEO Tactics

January 20, 2010 • Jill Kocher Brown

Despite my contention that Internet marketers need to stop obsessing about rankings, an examination of the SEO tactics of competitors that outrank your site can be extremely enlightening. Stalking a competitor's SEO tactics can uncover content optimization and link building opportunitie...
Marketing & Advertising
SEO: Capture More Search Traffic with Rich Snippets

December 16, 2009 • Jill Kocher Brown

The difference between a snippet and a rich snippet is the difference between just showing up at a party and showing up in style. Showing up in style can ensure you get the attention you want. For an ecommerce merchant, "the party" is a search engine's results page. A snippet is your U...
Marketing & Advertising
SEO: Forgotten Content Can Damage Search Performance

November 17, 2009 • Jill Kocher Brown

Sometimes a site’s own past dampens its bright SEO future. The forgotten designs, old campaigns, and abandoned domains that accumulate unnoticed in a web server can have a negative impact on a site’s ability to rank and drive natural search-referred traffic and sales. Search engines ret...
Marketing & Advertising
SEO: There Is No Duplicate Content Penalty

October 15, 2009 • Jill Kocher Brown

There is a long held belief that search engines – namely Google – penalize websites that duplicate content or produce material that is largely the same as other sites on the Internet. But, I’m here to tell you, The Duplicate Content Penalty is a myth. Think about it this way. If a page...
Marketing & Advertising
SEO: Search Engine Rankings Vary Among Searchers

September 16, 2009 • Jill Kocher Brown

Rankings have long been a valued metric in search marketing. After all, it's easy to monitor and seems like a really important measure. However, if you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings. Proactively changing the focus of your c...
Design & Development
Five SEO Mantras for Website Redesign

August 18, 2009 • Jill Kocher Brown

I’m often asked to make search engine optimization recommendations during a site’s redesign process. From the clients' points of view, they’re making a major investment and they need to safeguard their existing SEO success in addition to growing their natural, post-launch search traffic...
Marketing & Advertising
Measuring SEO Success: Challenging, but Necessary

July 21, 2009 • Jill Kocher Brown

Measuring the increased traffic and sales from a search-engine-optimization initiative is among the most challenging issues site owners face. Frequently, when I’m starting a new SEO program with a client, the seemingly simple question of “What’s your goal?” is met with a pause. It’s not...
Marketing & Advertising
SEO: Where Is Blended Search for Ecommerce Queries?

June 17, 2009 • Jill Kocher Brown

When the concept of blended search was introduced, the search engine optimization (SEO) industry and ecommerce retailers got very excited. By optimizing the images and video content that many sites already produce, search engines were adding visually appealing content to the standard 10...
Marketing & Advertising
SEO: “Speak” to the Search Engine Spiders

May 19, 2009 • Jill Kocher Brown

Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices. But the less understood and even...
Marketing & Advertising
SEO: Try Surfing Like a Search Engine Spider

April 15, 2009 • Jill Kocher Brown

I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of search engine spiders when I’m digging into a site for the first time to review its search engine optimization issues. I like to think of it as “being the bot....
Marketing & Advertising
Measuring SEO Performance

March 17, 2009 • Jill Kocher Brown

Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages. “Backlink” measurements will show the number of internal and external links that point to you...
Marketing & Advertising
SEO: Estimating Sales Potential from Keywords and Phrases

February 19, 2009 • Jill Kocher Brown

The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This articl...

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