Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

Link Building
Link Building with Press Release Distribution

September 16, 2024 • Eric Schwartzman

Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy.
SEO Tools
Google’s ‘About this result’ Explained

September 15, 2024 • Ann Smarty

Google provides additional info on every organic search result behind the three dots to its right.
SEO Tools
Underused SEO Reports in Search Console

September 9, 2024 • Ann Smarty

Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used.
Link Building
Tips for Internal and External Page Links

September 3, 2024 • Ann Smarty

Links remain critical to search engine optimization despite confusion and suggestions otherwise.
On-page SEO
Programmatic SEO for Ecommerce, AI-Driven

September 1, 2024 • Armando Roggio

Combining keywords, databases, and AI triggers a slew of long-tail product pages.
SEO Tools
Get Your Free Bing SEO Scan

August 26, 2024 • Ann Smarty

Site scans in Bing Webmaster Tools are helpful and free. Here's how to get started.
SEO Tools
SEO Tools to Analyze HTML Headings

August 12, 2024 • Ann Smarty

HTML headings such as H2 and H3 help Google understand a page and are thus powerful ranking signals.
SEO
Best SEO for Dropshipping

August 11, 2024 • Armando Roggio

For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
Technical SEO
SEO Aspects of Content Syndication

August 5, 2024 • Ann Smarty

Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however.
Technical SEO
3-Tiered Index Hints SEO Link Value

July 30, 2024 • Eric Schwartzman

Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier.
Technical SEO
The Right Way to Pass PageRank

July 29, 2024 • Ann Smarty

Inbound links remain critical for organic rankings. Managing PageRank is critical, too.
On-page SEO
How to Audit Content for Better SEO

July 22, 2024 • Ann Smarty

Organic search performance starts with optimized content. Here's how to improve both.
SEO Tools
Why Use Google’s Disavow Tool?

July 15, 2024 • Ann Smarty

There's one possible reason to disavow inbound links in circa 2024.
SEO Tools
SEO Tools for Keyword Intent, Audience

July 8, 2024 • Ann Smarty

AI is transforming traditional keyword research. Here are innovative tools for search intent, audience targeting, and more.
SEO Tools
Tracking AI Overviews: Queries, Citations

July 1, 2024 • Ann Smarty

Organic search optimization now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or links — is easily identified.
SEO Tools
3 Ways to Depersonalize Google SERPs

June 24, 2024 • Ann Smarty

Google search results vary by user based on search history, clicks, and more. Removing the personalization helps understand what others may see.
Keyword Research
Keyword Density Matters in SEO

June 19, 2024 • Eric Schwartzman

"Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise.
SEO Tools
How to Monitor Google’s Updates

June 17, 2024 • Ann Smarty

Tracking the changes to Google's search algorithm takes work. These four tools can help.
Technical SEO
AI Overviews: Initial Tests and Studies

June 10, 2024 • Ann Smarty

Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.
SEO
Yes, Clicks and Engagement Impact SEO

June 3, 2024 • Ann Smarty

For years Google denied using clicks on organic listings in its ranking algorithm. Recent revelations show otherwise.
SEO Tools
Chrome Extensions for Search Console

May 27, 2024 • Ann Smarty

Data from Search Console can seem overwhelming. These three tools can help.
Technical SEO
Early Look at Google’s AI Overviews

May 20, 2024 • Ann Smarty

The new feature in search results is an AI-generated response to queries. Here's our first assessment of the traffic impact.
Technical SEO
Google Revs Ecommerce SERPs

May 9, 2024 • Eric Schwartzman

Consumers can now shop directly on Google's search results without visiting merchants' ecommerce sites.
SEO Tools
Gemini’s YouTube Extension Streamlines Marketing

May 2, 2024 • Ann Smarty

Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
Keyword Research
How AI Improves Keyword Research

April 25, 2024 • Ann Smarty

Traditional keyword tools expand on an existing core term. AI tools discover new terms.
SEO Tools
Pinpoint Traffic Drops with Search Console, GA4

April 18, 2024 • Ann Smarty

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
On-page SEO
ChatGPT vs. Gemini for SEO Tasks

April 16, 2024 • Ann Smarty

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
Technical SEO
SEO Takeaways from SGE’s Partial Rollout

April 11, 2024 • Ann Smarty

How will Google's Search Generative Experience impact organic listings?
SEO Tools
How to Discover Shoppers’ Questions

April 4, 2024 • Ann Smarty

Responding to questions of customers and prospects can generate traffic and sales.
SEO
BGR Media Founder on AI Upheaval

March 29, 2024 • Eric Bandholz

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.

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