SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO
The Problem with Optimizing for GenAI
March 25, 2025 • Eric Schwartzman
Clint Butler says the first hurdle is knowing which platform to optimize.
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SEO
Brand Visibility Is the New SEO
March 24, 2025 • Ann Smarty
Search engines drive brand discovery for genAI platforms and research for humans.
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SEO
How to Beat Amazon at SEO
March 19, 2025 • Eric Schwartzman
Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.
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SEO
Bad SEO Advice: 5 Tips to Ignore
March 18, 2025 • Ann Smarty
Four common SEO recommendations that waste time, or worse.
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SEO
Origins of Google Shopping’s AI Vision Match
March 12, 2025 • Armando Roggio
Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.
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SEO
‘Do’ Queries Are an SEO Priority
March 11, 2025 • Ann Smarty
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
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SEO
Why Search Rankings Are Driving Less Traffic
March 4, 2025 • Ann Smarty
A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
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SEO
How to Optimize for GenAI Answers
February 24, 2025 • Ann Smarty
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
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SEO
SEO Considerations for New Domain Names
February 17, 2025 • Ann Smarty
Shoppers are discovering brands on generative AI and then searching for them on Google.
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On-page SEO
‘Helpful Content’ per Google’s Latest Guidelines
February 10, 2025 • Ann Smarty
Google's core search algorithm includes a "helpful content" component, making its definition of the term critical.
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Technical SEO
Google’s JavaScript SERPs Impact Trackers, AI
February 6, 2025 • Armando Roggio
Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.
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SEO Tools
It’s Time to Pay Attention to Bing
February 3, 2025 • Ann Smarty
ChatGPT uses Bing's index and search platform. And Bing's advertising program is growing.
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On-page SEO
‘Your Money or Your Life,’ Defined by Google
January 27, 2025 • Ann Smarty
YMYL topics affect a person’s health, safety, financial stability, and well-being.
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SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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SEO Tools
How to Track Rankings with Search Console
January 20, 2025 • Ann Smarty
Google now blocks third-party organic rank-tracking tools. Here's how to monitor rankings in Search Console.
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Technical SEO
What to Know about Meta Descriptions
January 14, 2025 • Ann Smarty
Here's how meta descriptions impact traffic but not organic search rankings.
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Technical SEO
How Google Detects Duplicate Content
January 6, 2025 • Ann Smarty
Google seeks diverse search results and must choose when two or more pages are the same or similar.
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SEO
Ecommerce SEO Pro on AI, 2025 Tactics
December 27, 2024 • Eric Bandholz
On-site engagement is crucial, says 180 Marketing founder, and AI is good for seller rankings, not bad.
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On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
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On-page SEO
Content Optimization Checklist for SEO
December 2, 2024 • Ann Smarty
The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
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SEO
Action Steps for Bing’s AI SEO Guidelines
November 25, 2024 • Ann Smarty
Bing's newly published optimization guidelines are short on implementation tactics.
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SEO Tools
How to Audit HTML Headings on Any Page
November 18, 2024 • Ann Smarty
H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.
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Keyword Research
Keyword Volume: Google vs. Semrush vs. Ahrefs
November 12, 2024 • Ann Smarty
Keyword search volume metrics are imprecise and vary among the three principal sources.
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On-page SEO
SEO for Product Category Pages in 7 Steps
October 30, 2024 • Ann Smarty
The purpose of category pages is not just to attract traffic but to engage visitors into buying products.
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Link Building
Is Your Site Vulnerable to a Google Update?
October 21, 2024 • Ann Smarty
No site is safe from a Google update, but some experience more ranking declines than others.
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SEO
New Google Shopping Is an SEO Reality Check
October 20, 2024 • Armando Roggio
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
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SEO Tools
My Top SEO Tools to Analyze Backlinks
October 14, 2024 • Ann Smarty
External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
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SEO Tools
Free SEO Spreadsheet for Better Rankings
September 30, 2024 • Ann Smarty
Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
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On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
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SEO
Ask an Expert: Does Google Index AI Content?
September 24, 2024 • PEC Staff
Google's search results appear to rank AI-generated content. What's the official policy?
Did Google Just Prevent Rank Tracking?
Google-Criteo Deal Unlocks Retail Media
Visa’s VAMP Could Cost Banks and Merchants
Google PMax Unveils Optimization Tools
Can AI Send the Perfect Ecommerce Promo?
New Ecommerce Tools: September 10, 2025
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win