Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO
The Local vs. Ecommerce SEO Puzzle

January 21, 2025 • Armando Roggio

Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
SEO Tools
How to Track Rankings with Search Console

January 20, 2025 • Ann Smarty

Google now blocks third-party organic rank-tracking tools. Here's how to monitor rankings in Search Console.
Technical SEO
What to Know about Meta Descriptions

January 14, 2025 • Ann Smarty

Here's how meta descriptions impact traffic but not organic search rankings.
Technical SEO
How Google Detects Duplicate Content

January 6, 2025 • Ann Smarty

Google seeks diverse search results and must choose when two or more pages are the same or similar.
SEO
Ecommerce SEO Pro on AI, 2025 Tactics

December 27, 2024 • Eric Bandholz

On-site engagement is crucial, says 180 Marketing founder, and AI is good for seller rankings, not bad.
On-page SEO
Google’s Site Reputation Abuse Policy, Explained

December 9, 2024 • Ann Smarty

Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
On-page SEO
Content Optimization Checklist for SEO

December 2, 2024 • Ann Smarty

The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
SEO
Action Steps for Bing’s AI SEO Guidelines

November 25, 2024 • Ann Smarty

Bing's newly published optimization guidelines are short on implementation tactics.
SEO Tools
How to Audit HTML Headings on Any Page

November 18, 2024 • Ann Smarty

H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.
Keyword Research
Keyword Volume: Google vs. Semrush vs. Ahrefs

November 12, 2024 • Ann Smarty

Keyword search volume metrics are imprecise and vary among the three principal sources.
On-page SEO
SEO for Product Category Pages in 7 Steps

October 30, 2024 • Ann Smarty

The purpose of category pages is not just to attract traffic but to engage visitors into buying products.
Link Building
Is Your Site Vulnerable to a Google Update?

October 21, 2024 • Ann Smarty

No site is safe from a Google update, but some experience more ranking declines than others.
SEO
New Google Shopping Is an SEO Reality Check

October 20, 2024 • Armando Roggio

How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
SEO Tools
My Top SEO Tools to Analyze Backlinks

October 14, 2024 • Ann Smarty

External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
SEO Tools
Free SEO Spreadsheet for Better Rankings

September 30, 2024 • Ann Smarty

Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
On-page SEO
Product Page SEO: 5 Content Tactics

September 29, 2024 • Armando Roggio

The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
SEO
Ask an Expert: Does Google Index AI Content?

September 24, 2024 • PEC Staff

Google's search results appear to rank AI-generated content. What's the official policy?
SEO Tools
How to Compare SEO of Competing URLs

September 23, 2024 • Ann Smarty

Only Google knows most ranking signals, although some are public. Examples include keyword usage, content structure, and backlinks.
Link Building
Link Building with Press Release Distribution

September 16, 2024 • Eric Schwartzman

Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy.
SEO Tools
Google’s ‘About this result’ Explained

September 15, 2024 • Ann Smarty

Google provides additional info on every organic search result behind the three dots to its right.
SEO Tools
Underused SEO Reports in Search Console

September 9, 2024 • Ann Smarty

Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used.
Link Building
Tips for Internal and External Page Links

September 3, 2024 • Ann Smarty

Links remain critical to search engine optimization despite confusion and suggestions otherwise.
On-page SEO
Programmatic SEO for Ecommerce, AI-Driven

September 1, 2024 • Armando Roggio

Combining keywords, databases, and AI triggers a slew of long-tail product pages.
SEO Tools
Get Your Free Bing SEO Scan

August 26, 2024 • Ann Smarty

Site scans in Bing Webmaster Tools are helpful and free. Here's how to get started.
SEO Tools
SEO Tools to Analyze HTML Headings

August 12, 2024 • Ann Smarty

HTML headings such as H2 and H3 help Google understand a page and are thus powerful ranking signals.
SEO
Best SEO for Dropshipping

August 11, 2024 • Armando Roggio

For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
Technical SEO
SEO Aspects of Content Syndication

August 5, 2024 • Ann Smarty

Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however.
Technical SEO
3-Tiered Index Hints SEO Link Value

July 30, 2024 • Eric Schwartzman

Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier.
Technical SEO
The Right Way to Pass PageRank

July 29, 2024 • Ann Smarty

Inbound links remain critical for organic rankings. Managing PageRank is critical, too.
On-page SEO
How to Audit Content for Better SEO

July 22, 2024 • Ann Smarty

Organic search performance starts with optimized content. Here's how to improve both.

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