Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO Tools
5 Rank Tracking Tools for Organic Search

June 16, 2022 • Ann Smarty

Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
SEO Tools
My 5 Favorite SEO Newsletters

June 9, 2022 • Ann Smarty

Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
SEO Tools
SeoProfy Founder: Study Competitors to Improve Rankings

June 7, 2022 • Kerry Murdock

The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.
SEO Tools
Local SEO: 9 Free Tools

June 2, 2022 • Ann Smarty

Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.
Technical SEO
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones

May 26, 2022 • Ann Smarty

Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post.
Keyword Research
How Keyword Clustering Powers SEO

May 19, 2022 • Ann Smarty

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
SEO Tools
3 Keyword Tools for Search Intent

May 12, 2022 • Ann Smarty

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
Link Building
15 Tools for Link Building

May 8, 2022 • Sig Ueland

Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.
SEO Tools
Free SEO Tools for Do-it-yourself Analysis

May 5, 2022 • Ann Smarty

The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
Link Building
3 Tools to Connect with Journalists

April 28, 2022 • Ann Smarty

Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.
SEO Tools
SEO: How to Super Search with Advanced Operators

April 21, 2022 • Ann Smarty

Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
SEO Tools
SEO: Using Wayback Machine, Google Cache

April 14, 2022 • Ann Smarty

Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
SEO
Ukraine-based Serpstat Perseveres Amid the War

April 11, 2022 • Daria Ahieieva

The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
SEO
SEO Impact of Google’s ‘Deduplicate’ Algorithm

April 7, 2022 • Ann Smarty

Google's policy to not duplicate URLs on page one of search results is likely bad news for publishers. Here's our primer on "deduplication" and tactics (if any) to overcome.
SEO
10 Do-it-yourself SEO Tips to Save Money

March 31, 2022 • Ann Smarty

A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
Keyword Research
Keyword Gaps Are SEO Opportunities

March 24, 2022 • Ann Smarty

Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
SEO Tools
How to Diagnose Organic Traffic Losses Using Search Console

March 17, 2022 • Ann Smarty

Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
On-page SEO
What Bounce Rates Mean for SEO

March 10, 2022 • Ann Smarty

Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
SEO Tools
How Google Trends Improves SEO

March 3, 2022 • Ann Smarty

Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
Technical SEO
How Domain Names Impact SEO

February 24, 2022 • Ann Smarty

SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.
SEO Tools
SEO Tools from Google and Bing

February 17, 2022 • Ann Smarty

Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
Link Building
Stop Using Domain Authority for SEO Backlinks

February 10, 2022 • Ann Smarty

SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.
SEO Tools
My Favorite SEO Keyword Tools

February 3, 2022 • Ann Smarty

Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
Technical SEO
How to Use Google Autocomplete for SEO

January 27, 2022 • Ann Smarty

Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
SEO Tools
SEO: 6 Critical Search Console Reports

January 20, 2022 • Ann Smarty

Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
Technical SEO
SEO for Google’s ‘People also ask’

January 12, 2022 • Ann Smarty

Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
On-page SEO
SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022 • Ann Smarty

Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
Technical SEO
How HTML Headings Help SEO

December 30, 2021 • Ann Smarty

HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
Technical SEO
SEO: Drive Clicks with Video Rich Snippets

December 23, 2021 • Ann Smarty

Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels.
Technical SEO
SEO for Brand-name Queries

December 16, 2021 • Ann Smarty

Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.

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