SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO Tools
3 Tools to Create SEO Content Briefs
March 14, 2023 • Ann Smarty
SEO content briefs can ensure an article is helpful to humans and optimized for search engines. Here are key elements of a brief and tools to help create it.
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SEO Tools
ChatGPT for SEO Content
March 9, 2023 • Ann Smarty
ChatGPT can kick out endless content. Should search engine optimizers use it?
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Keyword Research
AI Chat and Keyword Research
February 26, 2023 • Armando Roggio
ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
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Keyword Research
SEO: 3 Tools to Find Related Keywords
February 22, 2023 • Ann Smarty
Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.
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Technical SEO
How to Optimize for AI ‘Answer Engines’
February 20, 2023 • Armando Roggio
The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
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SEO Tools
Tools to Create, Optimize Meta Descriptions
February 16, 2023 • Ann Smarty
Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.
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SEO Tools
AI Won’t Kill SEO, but Plan Anyway
February 12, 2023 • Armando Roggio
AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
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On-page SEO
SEO: Canonical Tags Dos and Don’ts
February 8, 2023 • Ann Smarty
Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals.
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On-page SEO
Readability for SEO: Myths and Reality
February 2, 2023 • Ann Smarty
A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor.
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SEO Tools
5 Ways to Use ChatGPT for SEO
January 26, 2023 • Ann Smarty
Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
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SEO Tools
Using Google Cache for SEO
January 19, 2023 • Ann Smarty
Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how.
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Link Building
SEO: Can Google Crawl Your Links?
January 12, 2023 • Ann Smarty
Links remain a key ranking factor for Google. But not all links are accessible. Here's how to confirm whether Google can crawl links on your site.
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Technical SEO
SEO: How to Index a Page in Google
January 5, 2023 • Ann Smarty
Adding web pages to its index is Google's first step in evaluating rankings. Here's how to ensure indexation and speed it up when necessary.
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SEO Tools
How to Use Web Crawlers for SEO
December 22, 2022 • Ann Smarty
Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
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SEO
Q&A: Barry Schwartz, Publisher of Search Engine Roundtable
December 21, 2022 • Kerry Murdock
Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.
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Link Building
How to Find an Author’s Email for Link-building
December 15, 2022 • Ann Smarty
Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.
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SEO Tools
3 Tools to Identify SEO Competitors
December 8, 2022 • Ann Smarty
Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
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On-page SEO
SEO and Out-of-stock Product Pages
November 30, 2022 • Ann Smarty
Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.
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On-page SEO
How to Fix Orphan Pages for SEO
November 24, 2022 • Ann Smarty
Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.
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Technical SEO
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
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On-page SEO
SEO and Interstitials
November 17, 2022 • Ann Smarty
Popups on a website drive email signups and revenue. They can also disrupt users' experiences, running afoul of Google's ranking algorithms.
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Technical SEO
SEO: Answer Boxes vs. Featured Snippets
November 10, 2022 • Ann Smarty
Featured snippets are traffic generators. Answer boxes are not. Here's the difference.
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SEO
Anatomy of Google’s Organic Search Snippets
November 3, 2022 • Ann Smarty
Google's standard organic snippets have evolved over the years, but three elements remain constant: title, URL, and description. Here's how to optimize them for more clicks.
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Link Building
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
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SEO Tools
SEO Tools for Assessing Used Domain Names
October 27, 2022 • Ann Smarty
Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history.
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SEO Tools
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
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SEO Tools
3 Tools to Build, Validate Schema Markup
October 20, 2022 • Ann Smarty
Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.
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SEO Tools
5 Tools to Extract Data from Google’s SERPs
October 13, 2022 • Ann Smarty
An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
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On-page SEO
7 Steps to On-site Video SEO
October 6, 2022 • Ann Smarty
Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings.
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On-page SEO
How Images Help Overall SEO
September 29, 2022 • Ann Smarty
Optimizing images for Google helps overall rankings, not just Image search. Here's how.
SEO for Events
How to Train ChatGPT for Better Responses
TikTok Replaces 'Storefront' with 'Shop'
Best Content Types for ChatGPT
Charts: Top Global Marketplaces by Monthly Visits
Cross-border SEO for Same-language Sites
The Profitable Seller: Mastering Amazon FBA in 2023
