SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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SEO Tools
How to Track Rankings with Search Console
January 20, 2025 • Ann Smarty
Google now blocks third-party organic rank-tracking tools. Here's how to monitor rankings in Search Console.
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Technical SEO
What to Know about Meta Descriptions
January 14, 2025 • Ann Smarty
Here's how meta descriptions impact traffic but not organic search rankings.
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Technical SEO
How Google Detects Duplicate Content
January 6, 2025 • Ann Smarty
Google seeks diverse search results and must choose when two or more pages are the same or similar.
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SEO
Ecommerce SEO Pro on AI, 2025 Tactics
December 27, 2024 • Eric Bandholz
On-site engagement is crucial, says 180 Marketing founder, and AI is good for seller rankings, not bad.
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On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.
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On-page SEO
Content Optimization Checklist for SEO
December 2, 2024 • Ann Smarty
The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
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SEO
Action Steps for Bing’s AI SEO Guidelines
November 25, 2024 • Ann Smarty
Bing's newly published optimization guidelines are short on implementation tactics.
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SEO Tools
How to Audit HTML Headings on Any Page
November 18, 2024 • Ann Smarty
H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.
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Keyword Research
Keyword Volume: Google vs. Semrush vs. Ahrefs
November 12, 2024 • Ann Smarty
Keyword search volume metrics are imprecise and vary among the three principal sources.
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On-page SEO
SEO for Product Category Pages in 7 Steps
October 30, 2024 • Ann Smarty
The purpose of category pages is not just to attract traffic but to engage visitors into buying products.
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Link Building
Is Your Site Vulnerable to a Google Update?
October 21, 2024 • Ann Smarty
No site is safe from a Google update, but some experience more ranking declines than others.
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SEO
New Google Shopping Is an SEO Reality Check
October 20, 2024 • Armando Roggio
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
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SEO Tools
My Top SEO Tools to Analyze Backlinks
October 14, 2024 • Ann Smarty
External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
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SEO Tools
Free SEO Spreadsheet for Better Rankings
September 30, 2024 • Ann Smarty
Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
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On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
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SEO
Ask an Expert: Does Google Index AI Content?
September 24, 2024 • PEC Staff
Google's search results appear to rank AI-generated content. What's the official policy?
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SEO Tools
How to Compare SEO of Competing URLs
September 23, 2024 • Ann Smarty
Only Google knows most ranking signals, although some are public. Examples include keyword usage, content structure, and backlinks.
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Link Building
Link Building with Press Release Distribution
September 16, 2024 • Eric Schwartzman
Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy.
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SEO Tools
Google’s ‘About this result’ Explained
September 15, 2024 • Ann Smarty
Google provides additional info on every organic search result behind the three dots to its right.
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SEO Tools
Underused SEO Reports in Search Console
September 9, 2024 • Ann Smarty
Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used.
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Link Building
Tips for Internal and External Page Links
September 3, 2024 • Ann Smarty
Links remain critical to search engine optimization despite confusion and suggestions otherwise.
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On-page SEO
Programmatic SEO for Ecommerce, AI-Driven
September 1, 2024 • Armando Roggio
Combining keywords, databases, and AI triggers a slew of long-tail product pages.
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SEO Tools
Get Your Free Bing SEO Scan
August 26, 2024 • Ann Smarty
Site scans in Bing Webmaster Tools are helpful and free. Here's how to get started.
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SEO Tools
SEO Tools to Analyze HTML Headings
August 12, 2024 • Ann Smarty
HTML headings such as H2 and H3 help Google understand a page and are thus powerful ranking signals.
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SEO
Best SEO for Dropshipping
August 11, 2024 • Armando Roggio
For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
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Technical SEO
SEO Aspects of Content Syndication
August 5, 2024 • Ann Smarty
Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however.
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Technical SEO
3-Tiered Index Hints SEO Link Value
July 30, 2024 • Eric Schwartzman
Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier.
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Technical SEO
The Right Way to Pass PageRank
July 29, 2024 • Ann Smarty
Inbound links remain critical for organic rankings. Managing PageRank is critical, too.
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On-page SEO
How to Audit Content for Better SEO
July 22, 2024 • Ann Smarty
Organic search performance starts with optimized content. Here's how to improve both.