Louis Camassa
Louis Camassa is Director of Product at Rithum, a global marketplace management platform.
He has founded or led multiple ventures, including Empath, SMS Masterminds (acquired by a private equity firm), and TechXpress (acquired by a publicly traded company). He developed the AI-powered MagicMapper app, which received the 2024 w3 Silver Award and the Davey Award for Creative Innovation in AI Utility Integration.
Louis is a director of the 77,000-member CoastHills Credit Union, where he focuses on fintech strategy. At GrowthMentor, a 1:1 coaching platform, he has advised more than 70 founders, executives, and entrepreneurs.
He has contributed to Forbes, Entrepreneur, and Digital Commerce 360.
Connect with Louis on LinkedIn.
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SEO
Next Steps for AI Shopping
August 3, 2025 • Louis Camassa
Generative AI agents can now help shoppers compare products, prices, and options, often in a single conversational step.
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Conversion
Analyzing Customer Review Platforms; Amazon’s Example
April 5, 2012 • Louis Camassa
A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others who have previously purchased the products or services. This singular feature differentiates the online shopping experience from brick-and-mortar stores more t...
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Conversion
Configuring an Ecommerce Site for International Orders; 8 Tips
March 8, 2012 • Louis Camassa
International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should configure their sites to increase international profits and reduce potential losses. Here are eight tips to help. 1. Enable Fraud Protection Fraud is a hug...
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Conversion
Using ‘Quick Views’ to Increase Conversions
January 23, 2012 • Louis Camassa
Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommerce sites that is well executed, and applicable to other merchants. Camassa's previous installments are "Admiring Apple's ‘Questions & Answers’ Feature" and ...
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Customer Retention
‘Auto Ship’ Programs Generate Repeat Sales; 2 Examples
December 28, 2011 • Louis Camassa
Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and c...
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Conversion
Admiring Apple’s ‘Questions & Answers’ Feature
October 25, 2011 • Louis Camassa
Editor's Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our "Tips for Newcomers, Mostly" blog — will identify a feature from an existing ecommerce site that is well executed, and applicable to other merchants. For the first installment, be...
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Design & Development
How to Identify Most-Used Browsers, Operating Systems, Screen Resolutions
April 28, 2010 • Louis Camassa
In "Website Compatibility Testing Made Simple," published last week here at Practical eCommerce, I explained the process for site operators, such as ecommerce merchants, to continually ensure their websites render properly across all common browsers, operating systems and screen resolut...
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Design & Development
Website Compatibility Testing Made Simple
April 21, 2010 • Louis Camassa
A frequently overlooked aspect of managing an ecommerce website is testing the appearance of that site across different browsers and screen resolutions. For example, your website might render beautifully in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution?
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