Practical Ecommerce
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    Louis Camassa

    I am a ecommerce project management specialist with over 10 years experience developing web systems for small businesses; with a passion for live production and drive to develop cutting-edge technology. Full life-cycle solutions provider: strategy, design, and development, to marketing, support, and beyond.

    With a deep technical knowledge, I value bridging the gap between both technical team members and non-technical project stakeholders. I look forward to the extremely complicated and challenging projects that require extensive problem solving skills and creative solutions.

    I thoroughly enjoy the challenges and rewards of developing ecommerce technology-from prototype to production, and every phase in-between!

    At TechXpress, we focus on developing customized ecommerce applications for companies processing under 12 million dollars in sales per year.

  • Conversion

    Analyzing Customer Review Platforms; Amazon’s Example

    April 5, 2012 •

    A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others who have previously purchased the products or services. This singular feature differentiates the online shopping experience from brick-and-mortar stores more t... Read More »

  • Conversion

    Configuring an Ecommerce Site for International Orders; 8 Tips

    March 8, 2012 •

    International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should configure their sites to increase international profits and reduce potential losses. Here are eight tips to help. 1. Enable Fraud Protection Fraud is a hug... Read More »

  • Conversion

    Using ‘Quick Views’ to Increase Conversions

    January 23, 2012 •

    Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommerce sites that is well executed, and applicable to other merchants. Camassa's previous installments are "Admiring Apple's ‘Questions & Answers’ Feature" and ... Read More »

  • Conversion

    ‘Auto Ship’ Programs Generate Repeat Sales; 2 Examples

    December 28, 2011 •

    Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and c... Read More »

  • Conversion

    Admiring Apple’s ‘Questions & Answers’ Feature

    October 25, 2011 •

    Editor's Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our "Tips for Newcomers, Mostly" blog — will identify a feature from an existing ecommerce site that is well executed, and applicable to other merchants. For the first installment, be... Read More »

  • Design & Development

    How to Identify Most-Used Browsers, Operating Systems, Screen Resolutions

    April 28, 2010 •

    In "Website Compatibility Testing Made Simple," published last week here at Practical eCommerce, I explained the process for site operators, such as ecommerce merchants, to continually ensure their websites render properly across all common browsers, operating systems and screen resolut... Read More »

  • Design & Development

    Website Compatibility Testing Made Simple

    April 21, 2010 •

    A frequently overlooked aspect of managing an ecommerce website is testing the appearance of that site across different browsers and screen resolutions. For example, your website might render beautifully in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution Read More »