Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

Technical SEO
SEO for Sitelinks

September 22, 2022 • Ann Smarty

Organic sitelinks expand a listing's prominence in search results. But optimizing for sitelinks is frequently unclear. Here's what we know.
On-page SEO
5 Browser Extensions for On-page SEO

September 14, 2022 • Ann Smarty

Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy.
Technical SEO
4 SEO Opportunities in Google Search Console

September 8, 2022 • Ann Smarty

Duplicate content, unknown keywords, poor click rates, and structured data errors — all represent opportunities to improve organic traffic.
Technical SEO
FAQs for ‘Video pages’ in Search Console

August 29, 2022 • Ann Smarty

Google's new "Video pages" report in Search Console has generated many questions from users. Contributor Ann Smarty addresses four of those questions in this helpful post.
Keyword Research
SEO: Keyword Research for a New Site

August 23, 2022 • Ann Smarty

A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
Keyword Research
SEO: How to Assess Keyword Difficulty

August 18, 2022 • Ann Smarty

Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
Technical SEO
SEO for Animated GIFs

August 11, 2022 • Ann Smarty

Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
SEO Tools
6 Keyword Tools for Video SEO

August 4, 2022 • Ann Smarty

The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
Technical SEO
SEO for Featured Snippets

July 28, 2022 • Ann Smarty

Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how.
Technical SEO
Running Low on SEO Link Juice? Try These Tactics

July 26, 2022 • Armando Roggio

On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
On-page SEO
SEO: 4 Ways to Surface Shopify Pages

July 21, 2022 • Ann Smarty

Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify.
SEO Tools
SEO: WordPress Plugins to Surface Older Posts

July 14, 2022 • Ann Smarty

Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
SEO Tools
5 Tools to Monitor Your SEO Competitors

July 7, 2022 • Ann Smarty

Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
SEO Tools
7 Free Chrome Extensions for SEO

June 30, 2022 • Ann Smarty

Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
Link Building
180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
SEO Tools
5 Rank Tracking Tools for Organic Search

June 16, 2022 • Ann Smarty

Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
SEO Tools
My 5 Favorite SEO Newsletters

June 9, 2022 • Ann Smarty

Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
SEO Tools
SeoProfy Founder: Study Competitors to Improve Rankings

June 7, 2022 • Kerry Murdock

The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.
SEO Tools
Local SEO: 9 Free Tools

June 2, 2022 • Ann Smarty

Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.
Technical SEO
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones

May 26, 2022 • Ann Smarty

Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post.
Keyword Research
How Keyword Clustering Powers SEO

May 19, 2022 • Ann Smarty

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
SEO Tools
3 Keyword Tools for Search Intent

May 12, 2022 • Ann Smarty

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
Link Building
15 Tools for Link-building

May 8, 2022 • Sig Ueland

Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.
SEO Tools
Free SEO Tools for Do-it-yourself Analysis

May 5, 2022 • Ann Smarty

The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
Link Building
3 Tools to Connect with Journalists

April 28, 2022 • Ann Smarty

Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.
SEO Tools
SEO: How to Super Search with Advanced Operators

April 21, 2022 • Ann Smarty

Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
SEO Tools
SEO: Using Wayback Machine, Google Cache

April 14, 2022 • Ann Smarty

Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
SEO
Ukraine-based Serpstat Perseveres Amid the War

April 11, 2022 • Daria Ahieieva

The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
SEO
SEO Impact of Google’s ‘Deduplicate’ Algorithm

April 7, 2022 • Ann Smarty

Google's policy to not duplicate URLs on page one of search results is likely bad news for publishers. Here's our primer on "deduplication" and tactics (if any) to overcome.
SEO
10 Do-it-yourself SEO Tips to Save Money

March 31, 2022 • Ann Smarty

A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.

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