SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
Technical SEO
Google Revs Ecommerce SERPs
May 9, 2024 • Eric Schwartzman
Consumers can now shop directly on Google's search results without visiting merchants' ecommerce sites.
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SEO Tools
Gemini’s YouTube Extension Streamlines Marketing
May 2, 2024 • Ann Smarty
Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
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Keyword Research
How AI Improves Keyword Research
April 25, 2024 • Ann Smarty
Traditional keyword tools expand on an existing core term. AI tools discover new terms.
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SEO Tools
Pinpoint Traffic Drops with Search Console, GA4
April 18, 2024 • Ann Smarty
The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
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On-page SEO
ChatGPT vs. Gemini for SEO Tasks
April 16, 2024 • Ann Smarty
Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
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Technical SEO
SEO Takeaways from SGE’s Partial Rollout
April 11, 2024 • Ann Smarty
How will Google's Search Generative Experience impact organic listings?
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SEO Tools
How to Discover Shoppers’ Questions
April 4, 2024 • Ann Smarty
Responding to questions of customers and prospects can generate traffic and sales.
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SEO
BGR Media Founder on AI Upheaval
March 29, 2024 • Eric Bandholz
The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.
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Link Building
AI-powered Internal Linking Tools
March 28, 2024 • Ann Smarty
Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
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Technical SEO
Traffic Recovery from Domain Changes
March 21, 2024 • Ann Smarty
Changing domain names can seriously reduce organic search traffic. Here's how to recover.
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On-page SEO
Google Spam Policies, Explained
March 13, 2024 • Ann Smarty
Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
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On-page SEO
Helpful Content Recovery, per Studies
March 7, 2024 • Ann Smarty
Industry research finds correlations between site elements and Helpful Content impacts.
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SEO Tools
Tools to Export Google’s SERPs
February 29, 2024 • Ann Smarty
Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
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Technical SEO
Google and EEAT, Explained
February 19, 2024 • Ann Smarty
Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
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SEO Tools
SEO Tools for YouTube Videos
February 12, 2024 • Ann Smarty
Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
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Technical SEO
Google’s Core Update vs. Helpful Content
February 8, 2024 • Ann Smarty
Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
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Technical SEO
How Google Uses Keywords
February 1, 2024 • Ann Smarty
Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
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Technical SEO
SEO: Crawled not Indexed, Explained
January 25, 2024 • Ann Smarty
A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
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SEO Tools
6 Handy SEO Autocomplete Tools
January 11, 2024 • Ann Smarty
Autocomplete suggestions are based on search volume and thus helpful for keyword research.
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Technical SEO
AI SEO for Brand Names
January 4, 2024 • Ann Smarty
Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.
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SEO
My Top SEO Tutorials for Beginners
December 28, 2023 • Ann Smarty
Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
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SEO Tools
AI Tools for SEO Keyword Intent
December 26, 2023 • Ann Smarty
The intention of searchers drives Google's organic rankings more than keywords alone.
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SEO
10 Do-it-yourself SEO Tips to Save Money
December 21, 2023 • Ann Smarty
With time and effort — not money — merchants of any size can improve organic search rankings.
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SEO Tools
Clean Up XML Sitemaps with Search Console
December 14, 2023 • Ann Smarty
Error-free sitemaps streamline Googlebot crawls, elevating indexation and assisting in understanding the structure.
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Technical SEO
SEO Signals from SERPs
December 7, 2023 • Ann Smarty
The search result page for any query provides signals for optimizing for that term.
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Link Building
How Topic Authority Impacts SEO
November 30, 2023 • Ann Smarty
Google's assessment of expertise and trust is critical in achieving top rankings.
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Technical SEO
3 New Metrics for Today’s SEO
November 23, 2023 • Ann Smarty
Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
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SEO Tools
3 AI-powered SERP Analyzers
November 21, 2023 • Ann Smarty
Google has long relied on AI for organic rankings. Now search optimizers are using it too.
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Keyword Research
SEO: Targeting the Long Tail for More Sales
November 9, 2023 • Ann Smarty
Targeting niche "long tail" queries has changed from exact-match keywords to understanding a searcher's intent and meaning.
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SEO Tools
How to Set up Organization Schema
November 2, 2023 • Ann Smarty
Google's use of structured data is shifting from producing rich snippets to explaining purpose and content.
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