Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO Tools
Why Use Google’s Disavow Tool?

July 15, 2024 • Ann Smarty

There's one possible reason to disavow inbound links in circa 2024.
SEO Tools
SEO Tools for Keyword Intent, Audience

July 8, 2024 • Ann Smarty

AI is transforming traditional keyword research. Here are innovative tools for search intent, audience targeting, and more.
SEO Tools
Tracking AI Overviews: Queries, Citations

July 1, 2024 • Ann Smarty

Organic search optimization now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or links — is easily identified.
SEO Tools
3 Ways to Depersonalize Google SERPs

June 24, 2024 • Ann Smarty

Google search results vary by user based on search history, clicks, and more. Removing the personalization helps understand what others may see.
Keyword Research
Keyword Density Matters in SEO

June 19, 2024 • Eric Schwartzman

"Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise.
SEO Tools
How to Monitor Google’s Updates

June 17, 2024 • Ann Smarty

Tracking the changes to Google's search algorithm takes work. These four tools can help.
Technical SEO
AI Overviews: Initial Tests and Studies

June 10, 2024 • Ann Smarty

Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.
SEO
Yes, Clicks and Engagement Impact SEO

June 3, 2024 • Ann Smarty

For years Google denied using clicks on organic listings in its ranking algorithm. Recent revelations show otherwise.
SEO Tools
Chrome Extensions for Search Console

May 27, 2024 • Ann Smarty

Data from Search Console can seem overwhelming. These three tools can help.
Technical SEO
Early Look at Google’s AI Overviews

May 20, 2024 • Ann Smarty

The new feature in search results is an AI-generated response to queries. Here's our first assessment of the traffic impact.
Technical SEO
Google Revs Ecommerce SERPs

May 9, 2024 • Eric Schwartzman

Consumers can now shop directly on Google's search results without visiting merchants' ecommerce sites.
SEO Tools
Gemini’s YouTube Extension Streamlines Marketing

May 2, 2024 • Ann Smarty

Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
Keyword Research
How AI Improves Keyword Research

April 25, 2024 • Ann Smarty

Traditional keyword tools expand on an existing core term. AI tools discover new terms.
SEO Tools
Pinpoint Traffic Drops with Search Console, GA4

April 18, 2024 • Ann Smarty

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
On-page SEO
ChatGPT vs. Gemini for SEO Tasks

April 16, 2024 • Ann Smarty

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
Technical SEO
SEO Takeaways from SGE’s Partial Rollout

April 11, 2024 • Ann Smarty

How will Google's Search Generative Experience impact organic listings?
SEO Tools
How to Discover Shoppers’ Questions

April 4, 2024 • Ann Smarty

Responding to questions of customers and prospects can generate traffic and sales.
SEO
BGR Media Founder on AI Upheaval

March 29, 2024 • Eric Bandholz

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.
Link Building
AI-powered Internal Linking Tools

March 28, 2024 • Ann Smarty

Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
Technical SEO
Traffic Recovery from Domain Changes

March 21, 2024 • Ann Smarty

Changing domain names can seriously reduce organic search traffic. Here's how to recover.
On-page SEO
Google Spam Policies, Explained

March 13, 2024 • Ann Smarty

Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
On-page SEO
Helpful Content Recovery, per Studies

March 7, 2024 • Ann Smarty

Industry research finds correlations between site elements and Helpful Content impacts.
SEO Tools
Tools to Export Google’s SERPs

February 29, 2024 • Ann Smarty

Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
Technical SEO
Google and EEAT, Explained

February 19, 2024 • Ann Smarty

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
SEO Tools
SEO Tools for YouTube Videos

February 12, 2024 • Ann Smarty

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
Technical SEO
Google’s Core Update vs. Helpful Content

February 8, 2024 • Ann Smarty

Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
Technical SEO
How Google Uses Keywords

February 1, 2024 • Ann Smarty

Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
Technical SEO
SEO: Crawled not Indexed, Explained

January 25, 2024 • Ann Smarty

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
SEO Tools
6 Handy SEO Autocomplete Tools

January 11, 2024 • Ann Smarty

Autocomplete suggestions are based on search volume and thus helpful for keyword research.
Technical SEO
AI SEO for Brand Names

January 4, 2024 • Ann Smarty

Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.

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