SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
Technical SEO
SEO for SGE
October 24, 2023 • Ann Smarty
Google's AI-powered Search Generative Experience will soon roll out to all users, replacing the current layout and results.
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SEO Tools
Google’s SITE Operator Is a Top SEO Tool
October 19, 2023 • Ann Smarty
Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
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On-page SEO
How to Recover from Google’s Helpful Content Update
October 15, 2023 • Ann Smarty
Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.
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SEO Tools
4 Uses of Google’s URL Inspection Tool
October 5, 2023 • Ann Smarty
Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.
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Technical SEO
How 404s Impact Organic Rankings
September 28, 2023 • Ann Smarty
A deleted page is not the issue. The harm is from broken backlinks to that page.
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SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
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On-page SEO
Cross-border SEO for Same-language Sites
September 14, 2023 • Ann Smarty
How do merchants optimize organic rankings for country-specific sites, all in the same language?
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On-page SEO
SEO for Events
September 7, 2023 • Ann Smarty
Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
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Technical SEO
How Google Personalizes Search Results
August 29, 2023 • Ann Smarty
Search results differ based on a user's history, interactions, location, and more.
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Technical SEO
How to Remove a Web Page from Google
August 24, 2023 • Ann Smarty
Legit reasons for removing a page from search results include confidentiality, premium content, dated info, and more.
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On-page SEO
SEO and Old Content
August 17, 2023 • Ann Smarty
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
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On-page SEO
SEO and Internal Anchor Text
August 10, 2023 • Ann Smarty
A website's internal links help search bots and humans. So does the links' anchor text.
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Technical SEO
Dos and Don’ts for 301 Redirects
July 27, 2023 • Ann Smarty
301 redirects are essential for search engine optimization. But improper use can do more harm than good.
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SEO Tools
SEO Product Releases: July 2023
July 20, 2023 • Ann Smarty
There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases.
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Link Building
Social Media Tools for Link-building
July 13, 2023 • Ann Smarty
Journalists and writers are heavy social media users. Finding and connecting with them is the first step to earning a link.
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SEO Tools
Tools for SEO Email Alerts
July 6, 2023 • Ann Smarty
Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must.
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Technical SEO
How Google’s AI Search Could Impact Ecommerce
June 25, 2023 • Armando Roggio
Google's generative, artificial intelligence-powered search results are "experimental." But change is coming.
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SEO Tools
Search Console Integrations for Insights, Productivity
June 22, 2023 • Ann Smarty
Google Search Console is an essential tool for analyzing and improving organic rankings. These integrations allow easy access from browser, among other benefits.
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SEO Tools
How to Track Competitors’ Traffic, Engagement, Backlinks
June 15, 2023 • Ann Smarty
Identifying organic-search competitors and their tactics is not easy. Here are three tools to help.
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Link Building
ChatGPT Prompts for SEO Link-building
June 8, 2023 • Ann Smarty
Quality backlinks remain critical for driving organic search rankings. ChatGPT can help with ideas for linkable digital assets, interview opportunities, and more.
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Technical SEO
Reasons to Avoid Nofollow Link Attributes
June 1, 2023 • Ann Smarty
Google in 2023 views nofollow link attributes as hints, not commands. Here's a rundown of common nofollow mistakes and the (limited) cases for using them.
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Technical SEO
AI Pushes SEO to Social and More
May 29, 2023 • Armando Roggio
Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
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SEO Tools
ChatGPT Prompts for Text Analysis
May 28, 2023 • Ann Smarty
ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.
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SEO Tools
3 Tools to Analyze Traffic on Any Website
May 18, 2023 • Ann Smarty
Ahrefs, Semrush, and Similarweb are helpful tools for analyzing traffic on third-party websites. But the estimates are often inaccurate.
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Keyword Research
Analyzing Bing’s Keyword Research Tool
May 11, 2023 • Ann Smarty
Bing Webmaster Tools contains a helpful and free keyword research section. We take a look.
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SEO Tools
How to Submit a Site, Location, Products to Google and Bing
May 3, 2023 • Ann Smarty
Certainly Google and Bing can find a web page on their own. But submitting sitemaps can expedite indexing. And product listings require submitting from merchants.
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SEO Tools
3 Tools to Research Competitors’ Backlinks
April 27, 2023 • Ann Smarty
Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration.
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SEO Tools
My Favorite ChatGPT Prompts for SEO
April 20, 2023 • Ann Smarty
ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites.
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SEO Tools
The SEO Benefits of Broken Link Checkers
April 18, 2023 • Ann Smarty
Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key.
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Keyword Research
Yes, SEO Keywords Remain Important
April 11, 2023 • Ann Smarty
Keywords are still important for search engine optimization despite the rise of semantic-based rankings.
Free SEO Spreadsheet for Better Rankings
How to Compare SEO of Competing URLs
Product Page SEO: 5 Content Tactics
Beardbrand's Lawyer Recaps ADA Lawsuit
Branding Comes First, Says Sharma Brands Owner
New Ecommerce Tools: September 26, 2024
