SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO
My Top SEO Tutorials for Beginners
December 28, 2023 • Ann Smarty
Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
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SEO Tools
AI Tools for SEO Keyword Intent
December 26, 2023 • Ann Smarty
The intention of searchers drives Google's organic rankings more than keywords alone.
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SEO
10 Do-it-yourself SEO Tips to Save Money
December 21, 2023 • Ann Smarty
With time and effort — not money — merchants of any size can improve organic search rankings.
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SEO Tools
Clean Up XML Sitemaps with Search Console
December 14, 2023 • Ann Smarty
Error-free sitemaps streamline Googlebot crawls, elevating indexation and assisting in understanding the structure.
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Technical SEO
SEO Signals from SERPs
December 7, 2023 • Ann Smarty
The search result page for any query provides signals for optimizing for that term.
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Link Building
How Topic Authority Impacts SEO
November 30, 2023 • Ann Smarty
Google's assessment of expertise and trust is critical in achieving top rankings.
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Technical SEO
3 New Metrics for Today’s SEO
November 23, 2023 • Ann Smarty
Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
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SEO Tools
3 AI-powered SERP Analyzers
November 21, 2023 • Ann Smarty
Google has long relied on AI for organic rankings. Now search optimizers are using it too.
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Keyword Research
SEO: Targeting the Long Tail for More Sales
November 9, 2023 • Ann Smarty
Targeting niche "long tail" queries has changed from exact-match keywords to understanding a searcher's intent and meaning.
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SEO Tools
How to Set up Organization Schema
November 2, 2023 • Ann Smarty
Google's use of structured data is shifting from producing rich snippets to explaining purpose and content.
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SEO Tools
2 (Imperfect) Ways to Block Bard
October 31, 2023 • Ann Smarty
How to block Google Bard without jeopardizing organic search traffic?
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Technical SEO
SEO: How to Target Countries
October 26, 2023 • Ann Smarty
Cross-border ecommerce is booming. Here's how to ensure a site ranks in organic search for a targeted country.
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Technical SEO
SEO for SGE
October 24, 2023 • Ann Smarty
Google's AI-powered Search Generative Experience will soon roll out to all users, replacing the current layout and results.
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SEO Tools
Google’s SITE Operator Is a Top SEO Tool
October 19, 2023 • Ann Smarty
Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
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On-page SEO
How to Recover from Google’s Helpful Content Update
October 15, 2023 • Ann Smarty
Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.
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SEO Tools
4 Uses of Google’s URL Inspection Tool
October 5, 2023 • Ann Smarty
Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.
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Technical SEO
How 404s Impact Organic Rankings
September 28, 2023 • Ann Smarty
A deleted page is not the issue. The harm is from broken backlinks to that page.
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SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
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On-page SEO
Cross-border SEO for Same-language Sites
September 14, 2023 • Ann Smarty
How do merchants optimize organic rankings for country-specific sites, all in the same language?
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On-page SEO
SEO for Events
September 7, 2023 • Ann Smarty
Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
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Technical SEO
How Google Personalizes Search Results
August 29, 2023 • Ann Smarty
Search results differ based on a user's history, interactions, location, and more.
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Technical SEO
How to Remove a Web Page from Google
August 24, 2023 • Ann Smarty
Legit reasons for removing a page from search results include confidentiality, premium content, dated info, and more.
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On-page SEO
SEO and Old Content
August 17, 2023 • Ann Smarty
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
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On-page SEO
SEO and Internal Anchor Text
August 10, 2023 • Ann Smarty
A website's internal links help search bots and humans. So does the links' anchor text.
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Technical SEO
Dos and Don’ts for 301 Redirects
July 27, 2023 • Ann Smarty
301 redirects are essential for search engine optimization. But improper use can do more harm than good.
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SEO Tools
SEO Product Releases: July 2023
July 20, 2023 • Ann Smarty
There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases.
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Link Building
Social Media Tools for Link-building
July 13, 2023 • Ann Smarty
Journalists and writers are heavy social media users. Finding and connecting with them is the first step to earning a link.
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SEO Tools
Tools for SEO Email Alerts
July 6, 2023 • Ann Smarty
Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must.
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Technical SEO
How Google’s AI Search Could Impact Ecommerce
June 25, 2023 • Armando Roggio
Google's generative, artificial intelligence-powered search results are "experimental." But change is coming.
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SEO Tools
Search Console Integrations for Insights, Productivity
June 22, 2023 • Ann Smarty
Google Search Console is an essential tool for analyzing and improving organic rankings. These integrations allow easy access from browser, among other benefits.
Prime Day's Mobile AOV Challenge
Keywords Don't Work for AI SEO
How to Survive a Million-Dollar Loss
USPS Rate Change Analysis July 2025
Llms.txt Could Help AI Find Your Store
The End of Traffic-Only Content
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win