SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
Link Building
How to Find an Author’s Email for Link-building
December 15, 2022 • Ann Smarty
Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.
-
SEO Tools
3 Tools to Identify SEO Competitors
December 8, 2022 • Ann Smarty
Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
-
On-page SEO
SEO and Out-of-stock Product Pages
November 30, 2022 • Ann Smarty
Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.
-
On-page SEO
How to Fix Orphan Pages for SEO
November 24, 2022 • Ann Smarty
Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.
-
Technical SEO
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
-
On-page SEO
SEO and Interstitials
November 17, 2022 • Ann Smarty
Popups on a website drive email signups and revenue. They can also disrupt users' experiences, running afoul of Google's ranking algorithms.
-
Technical SEO
SEO: Answer Boxes vs. Featured Snippets
November 10, 2022 • Ann Smarty
Featured snippets are traffic generators. Answer boxes are not. Here's the difference.
-
SEO
Anatomy of Google’s Organic Search Snippets
November 3, 2022 • Ann Smarty
Google's standard organic snippets have evolved over the years, but three elements remain constant: title, URL, and description. Here's how to optimize them for more clicks.
-
Link Building
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
-
SEO Tools
SEO Tools for Assessing Used Domain Names
October 27, 2022 • Ann Smarty
Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history.
-
SEO Tools
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
-
SEO Tools
3 Tools to Build, Validate Schema Markup
October 20, 2022 • Ann Smarty
Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.
-
SEO Tools
5 Tools to Extract Data from Google’s SERPs
October 13, 2022 • Ann Smarty
An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
-
On-page SEO
7 Steps to On-site Video SEO
October 6, 2022 • Ann Smarty
Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings.
-
On-page SEO
How Images Help Overall SEO
September 29, 2022 • Ann Smarty
Optimizing images for Google helps overall rankings, not just Image search. Here's how.
-
Technical SEO
SEO for Sitelinks
September 22, 2022 • Ann Smarty
Organic sitelinks expand a listing's prominence in search results. But optimizing for sitelinks is frequently unclear. Here's what we know.
-
On-page SEO
5 Browser Extensions for On-page SEO
September 14, 2022 • Ann Smarty
Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy.
-
Technical SEO
4 SEO Opportunities in Google Search Console
September 8, 2022 • Ann Smarty
Duplicate content, unknown keywords, poor click rates, and structured data errors — all represent opportunities to improve organic traffic.
-
Technical SEO
FAQs for ‘Video pages’ in Search Console
August 29, 2022 • Ann Smarty
Google's new "Video pages" report in Search Console has generated many questions from users. Contributor Ann Smarty addresses four of those questions in this helpful post.
-
Keyword Research
SEO: Keyword Research for a New Site
August 23, 2022 • Ann Smarty
A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
-
Keyword Research
SEO: How to Assess Keyword Difficulty
August 18, 2022 • Ann Smarty
Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
-
Technical SEO
SEO for Animated GIFs
August 11, 2022 • Ann Smarty
Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
-
SEO Tools
6 Keyword Tools for Video SEO
August 4, 2022 • Ann Smarty
The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
-
Technical SEO
SEO for Featured Snippets
July 28, 2022 • Ann Smarty
Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how.
-
Technical SEO
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
-
On-page SEO
SEO: 4 Ways to Surface Shopify Pages
July 21, 2022 • Ann Smarty
Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify.
-
SEO Tools
SEO: WordPress Plugins to Surface Older Posts
July 14, 2022 • Ann Smarty
Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
-
SEO Tools
5 Tools to Monitor Your SEO Competitors
July 7, 2022 • Ann Smarty
Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
-
SEO Tools
7 Free Chrome Extensions for SEO
June 30, 2022 • Ann Smarty
Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
-
Link Building
180 Marketing Founder: 4 Buckets to SEO
June 17, 2022 • Eric Bandholz
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
New Ecommerce Tools: January 16, 2025
How to Promote Products on X
New Ecommerce Tools: January 9, 2025
Charts: Outlook of Global Retail CEOs Q4 2024
5 Content Marketing Ideas for February 2025
TikTok Shop's Coming Seller Boom
Drive More ROI from Meta and Google Ads