SEO
Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.
Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO-
SEO Tools
5 Tools to Extract Data from Google’s SERPs
October 13, 2022 • Ann Smarty
An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
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On-page SEO
7 Steps to On-site Video SEO
October 6, 2022 • Ann Smarty
Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings.
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On-page SEO
How Images Help Overall SEO
September 29, 2022 • Ann Smarty
Optimizing images for Google helps overall rankings, not just Image search. Here's how.
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Technical SEO
SEO for Sitelinks
September 22, 2022 • Ann Smarty
Organic sitelinks expand a listing's prominence in search results. But optimizing for sitelinks is frequently unclear. Here's what we know.
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On-page SEO
5 Browser Extensions for On-page SEO
September 14, 2022 • Ann Smarty
Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy.
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Technical SEO
4 SEO Opportunities in Google Search Console
September 8, 2022 • Ann Smarty
Duplicate content, unknown keywords, poor click rates, and structured data errors — all represent opportunities to improve organic traffic.
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Technical SEO
FAQs for ‘Video pages’ in Search Console
August 29, 2022 • Ann Smarty
Google's new "Video pages" report in Search Console has generated many questions from users. Contributor Ann Smarty addresses four of those questions in this helpful post.
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Keyword Research
SEO: Keyword Research for a New Site
August 23, 2022 • Ann Smarty
A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
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Keyword Research
SEO: How to Assess Keyword Difficulty
August 18, 2022 • Ann Smarty
Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
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Technical SEO
SEO for Animated GIFs
August 11, 2022 • Ann Smarty
Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
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SEO Tools
6 Keyword Tools for Video SEO
August 4, 2022 • Ann Smarty
The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
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Technical SEO
SEO for Featured Snippets
July 28, 2022 • Ann Smarty
Featured snippets appear at the top of Google's organic search results. Optimizing for snippets is different than for standard listings. Here's how.
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Technical SEO
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
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On-page SEO
SEO: 4 Ways to Surface Shopify Pages
July 21, 2022 • Ann Smarty
Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify.
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SEO Tools
SEO: WordPress Plugins to Surface Older Posts
July 14, 2022 • Ann Smarty
Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
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SEO Tools
5 Tools to Monitor Your SEO Competitors
July 7, 2022 • Ann Smarty
Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
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SEO Tools
7 Free Chrome Extensions for SEO
June 30, 2022 • Ann Smarty
Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
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Link Building
180 Marketing Founder: 4 Buckets to SEO
June 17, 2022 • Eric Bandholz
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
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SEO Tools
5 Rank Tracking Tools for Organic Search
June 16, 2022 • Ann Smarty
Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
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SEO Tools
My 5 Favorite SEO Newsletters
June 9, 2022 • Ann Smarty
Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
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SEO Tools
SeoProfy Founder: Study Competitors to Improve Rankings
June 7, 2022 • Kerry Murdock
The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.
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SEO Tools
Local SEO: 9 Free Tools
June 2, 2022 • Ann Smarty
Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.
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Technical SEO
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones
May 26, 2022 • Ann Smarty
Duplicate content is not subject to a Google penalty, but it does split link equity and thus impact rankings. We explain in this all-new update to a 2019 post.
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Keyword Research
How Keyword Clustering Powers SEO
May 19, 2022 • Ann Smarty
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
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SEO Tools
3 Keyword Tools for Search Intent
May 12, 2022 • Ann Smarty
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
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Link Building
15 Tools for Link-building
May 8, 2022 • Sig Ueland
Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.
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SEO Tools
Free SEO Tools for Do-it-yourself Analysis
May 5, 2022 • Ann Smarty
The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
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Link Building
3 Tools to Connect with Journalists
April 28, 2022 • Ann Smarty
Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.
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SEO Tools
SEO: How to Super Search with Advanced Operators
April 21, 2022 • Ann Smarty
Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
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SEO Tools
SEO: Using Wayback Machine, Google Cache
April 14, 2022 • Ann Smarty
Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
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Drive More ROI from Meta and Google Ads