Practical Ecommerce

Video: SEO Update

View Tutorial In February 2006, Contributor Stephan Spencer, founder and CEO of search-firm Netconcepts, critiqued the search engine optimization efforts of, following a request from that company. In this SEO Report Card critique, Spencer issued a C- for an overall SEO grade.

In September 2007, Spencer revisited the SEO progress of, and reports his findings in this video tutorial.

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Stephan Spencer

Stephan Spencer

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  1. Legacy User November 14, 2007 Reply

    I wasn't able to watch the video because the audio was all garbled and the quality of the display was poor. I tried restarting the video a few times in the hopes that i'd get something better the next time, but no luck. Maybe using a more standard display instead of what looks like a weird custom display would be a place to start. I'm disappointed I wasn't able to hear the presentation, it sounded interesting.

    — *kristina*

  2. Legacy User November 18, 2007 Reply

    View the website in IE7. I know Stephan was viewing it in Firefox and evidently so did the designer of the website since they did not view it in IE7 they did not see that the header is shifted right. I see this a lot by designers that use Firefox for their broswer however over 80% of internet users use IE6 or 7. A web designer should always view their work in IE6 and 7 to make sure it looks correct in those browsers since that is what most consumers will be using to browse the internet.

    — *Clint*

  3. Legacy User May 8, 2008 Reply

    I read the article in the Practical eCommerce magazine, Thanks for the mail out! I watched the tutorial and it was very informative. I have been trying to run my website for over a year now and i still have had only 1 sale. I get tons of traffic, but no purchases. How can I get my site graded so that I can see exactly what i am doing wrong? I have a forum, but no entries, I am worried that people cannot access the shopping cart. Help??

    — *Charles*