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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Checkout Tactics
How to Get More Form Submissions, Even on Checkout Pages

June 11, 2019 • Pamela Hazelton

Obtaining shoppers' contact information is valuable for ecommerce businesses. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process.
Product Pages
The Bare Essentials for High-converting Ecommerce Sites

May 22, 2019 • Pamela Hazelton

Driving traffic to your online store is one thing. Turning a decent percentage of visitors into buyers is another. That’s why businesses should always make sure the site is shoppable before spending a dime on advertising. A conversion-worthy website focuses on key elements that work together. Call them "essentials."
Conversion
What’s a Good Conversion Rate? It Depends

May 8, 2019 • Pamela Hazelton

When it comes to analyzing online businesses, a common question is "What is a good sales conversion rate?" It's difficult to answer because conversion rates vary greatly and depend on many factors, including product offerings, target audiences, prices, and devices.
Conversion
Using Facebook Messenger Chatbots to Support Live Chat

April 23, 2019 • Pamela Hazelton

Chatbots can help bridge the gap between live chat and self-help support pages. While highly customized automatic chatbots require a large financial investment, there are many ways to affordably integrate more personal conversations.
Product Pages
7 Reasons Your Mobile Site Isn’t Converting So Well

April 15, 2019 • Pamela Hazelton

Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. Here are seven reasons why.
Product Pages
6 Selling Tips from Auto Manufacturers

March 21, 2019 • Pamela Hazelton

Ecommerce merchants can learn a great deal from auto manufacturers, who spend millions to understand how people shop and the choices they’re likely to make. This is evident both in showrooms and on the internet. Studying their marketing and websites can tell us a great deal about consumers.
Product Pages
Building Landing Pages That Convert

March 5, 2019 • Pamela Hazelton

Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
Product Pages
3 Ways to Overcome Shoppers’ Desire to Touch Products

February 22, 2019 • Pamela Hazelton

Ecommerce stores are convenient and offer much to consumers. But online shopping has one big disadvantage: Buyers cannot touch the products. In this post, I will discuss three ways for ecommerce businesses to overcome a potential buyer’s desire to physically handle a product before buying online.
Conversion
5 Tips for Selling without Discounting

February 7, 2019 • Pamela Hazelton

Increasing sales via discounts, coupons, and undercutting competitors (or a combination of all three), isn’t typically the best practice for smaller companies.
Conversion
8 Micro Conversions to Instill Trust, Obtain Customers

January 23, 2019 • Pamela Hazelton

Micro conversions are smaller actions that can lead to sales. Micro conversions can instill trust, and therefore influence the 90 percent of visitors who do not intend to immediately purchase.
Product Pages
6 Key Components of Product Videos

January 8, 2019 • Pamela Hazelton

Video is a crucial part of selling online. What once was a secondary, supporting element is now a primary educator about what a product is and what it does. When creating a video, be sure it includes the following core elements.
Analytics & Data
Fine-tune Google Analytics for a More Profitable 2019

December 24, 2018 • Pamela Hazelton

If there is one new year's resolution for boosting ecommerce conversions in 2019, it's to get your store's analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers.
Conversion
7 Conversion Snafus That Kill Ecommerce Sales

December 7, 2018 • Pamela Hazelton

There are many reasons for high ecommerce exit rates and abandoned carts. Most are logical. Take the new year to address problems that may be decreasing sales conversions. Here are seven often-overlooked sales killers.
Conversion
10 Holiday-selling Tips to Boost January Revenue

November 26, 2018 • Pamela Hazelton

While you are busy handling lots of holiday orders, take a few minutes to analyze your online store to increase the chance of getting post-holiday sales. Here are 10 tips to enter 2019 stronger than ever.
Conversion
5 Simple Ways to Boost Conversions

November 7, 2018 • Pamela Hazelton

When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank.
Conversion
8 Ways to Increase Conversions from Mobile Users

October 23, 2018 • Pamela Hazelton

Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty of ways to encourage mobile sales conversions. In this post, I'll address eight of them.
Conversion
Faceted Search and Navigation Are Critical for Conversions

October 9, 2018 • Pamela Hazelton

Inadequate search tools frustrate online shoppers. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For others, faceted navigation and search is a must.
Product Pages
The Right Way to Offer Product Comparison Tools

September 25, 2018 • Pamela Hazelton

The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics,
Checkout Tactics
4 Checkout Elements That Reduce Cart Abandonment

September 6, 2018 • Pamela Hazelton

When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. Here are four ways to instill trust throughout the checkout process, to reduce cart abandonment.
Conversion
Persistent Shopping Carts Drive Conversions, Recover Abandons

August 21, 2018 • Pamela Hazelton

More than 70 percent of online retail shopping carts are abandoned. That’s a staggering potential loss of sales. A persistent shopping cart keeps track of the items the shopper has left in the cart and saves that data for a length of time.
Marketing & Advertising
Little-known Holidays Can Boost Traffic and Sales

August 7, 2018 • Pamela Hazelton

There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.
Conversion
5 Things to Consider When Using Popovers

July 22, 2018 • Pamela Hazelton

Good popovers close automatically when the user clicks elsewhere on the page. Ideally, they are configured to appear based on a visitor’s actions. Using popovers and overlays can boost conversions, but there are things to consider when implementing them.
Conversion
5 Ways to Focus on Product Benefits for Increased Conversions

July 6, 2018 • Pamela Hazelton

Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more ...
Conversion
8 Trust-building Tactics to Boost Ecommerce Conversions

June 21, 2018 • Pamela Hazelton

Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It’s not a clear-cut process.
Conversion
Answer 6 Questions on an Ecommerce ‘About’ Page

June 6, 2018 • Pamela Hazelton

Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An about page instills trust. An effective about page is more than ...
Conversion
6 Alternatives to Customer Reviews (to Sell Products)

May 22, 2018 • Pamela Hazelton

Customer reviews can boost conversions. Reviews are also a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not ...
Analytics & Data
Internet Attorney on GDPR Compliance for Ecommerce

May 15, 2018 • Pamela Hazelton

The General Data Protection Regulation from the European Union takes effect on May 25. The law is sweeping, with massive fines for noncompliance. It affects most every company worldwide, large ...
Conversion
Social Proof Is the Most Important Factor in Selling

May 7, 2018 • Pamela Hazelton

If I had to choose a single factor that is crucial to an online store’s success, it would be social proof. The term is often misunderstood. It doesn’t have much ...
Conversion
9 Ways to Appeal to Millennial Shoppers

April 24, 2018 • Pamela Hazelton

Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials tap into their ever-increasing purchasing power? Here are nine ways to facelift a store to convert millennial shoppers.
Conversion
16 Must-have Features for Live Chat Implementation

April 8, 2018 • Pamela Hazelton

Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and ...

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