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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

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Forget Black Friday Sales This 2020 Holiday

September 22, 2020 • Pamela Hazelton

The upcoming holiday shopping season is bound to shake the ecommerce sector. If you haven’t yet finalized your holiday sales schedule, now’s the time to get it done. But you may want to rethink your strategy for November and December.
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4 Payment Methods to Integrate for the Holidays

September 14, 2020 • Pamela Hazelton

Convenience and security increasingly impact online selling. That's especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Here are four payment methods to consider for this year's holiday selling.
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9 Holiday Selling Tips to Pandemic-driven Consumers

August 23, 2020 • Pamela Hazelton

The holiday 2020 shopping season will be unique. Pandemic-driven concerns of safety and economic uncertainty will prompt shoppers to look for both functional and entertaining gifts at competitive prices. Here are some tips for ecommerce merchants to gear up now.
Conversion
Use Purchasing Trends to Merchandise Products

August 6, 2020 • Pamela Hazelton

You are not alone if confused about the products people are apt to buy today. Even consumers aren't always sure. Most consumers have opted to stay closer to home during a time when family vacations and festivals would have been the norm. How we present information on the home page, landing pages, and across social media impacts sales.
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It’s the Perfect Time to Launch a Loyalty Program

July 21, 2020 • Pamela Hazelton

The pandemic is prompting consumers to stay at home and buy online. It's a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its customers in three key ways.
Conversion
Tailor Product Descriptions to the Channel and Audience

July 6, 2020 • Pamela Hazelton

Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere, waiting to be found.
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6 Ways to Drive FOMO on Ecommerce Pages

June 22, 2020 • Pamela Hazelton

The "fear of missing out" is nothing new. Humans have always coveted what others possess. FOMO marketing is about urging shoppers to buy what is popular or in high demand. What follows are unique ways to trigger shoppers' FOMO on ecommerce pages.
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10 Essentials for ‘Contact Us’ Forms (and 6 Mistakes to Avoid)

June 8, 2020 • Pamela Hazelton

"Contact Us" forms enable visitors to request information, ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests. In "How to Get More Form Submissions, Even on Checkout Pages," I addressed key points, such as requesting only what you need and explaining why.
Conversion
Building Trust during the Pandemic Drives Long-term Loyalty

May 20, 2020 • Pamela Hazelton

As most U.S. states start to reopen, it's easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. Consider the following pointers.
Conversion
Write for 5th Graders to Drive Conversions

May 5, 2020 • Pamela Hazelton

Ecommerce content is more than sales pitches and technical info. Shoppers who cannot understand your communication will not convert. To grab their attention, write at a fifth-grade reading level.
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Need Sales in the Pandemic? Boost Customer Service

April 23, 2020 • Pamela Hazelton

As the coronavirus keeps millions of people at home, traffic to online stores continues to increase. According to Statista, even non-essential purchases are shifting online. The keys for businesses are two-fold: encourage sales during the shutdown and retain as many new customers afterward.
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Tips to Retain Online Customers after the Pandemic

April 14, 2020 • Pamela Hazelton

The coronavirus is raising the visibility of ecommerce among consumers. Merchants, especially those selling so-called "essential" goods, have experienced a boost in sales. What follows are tips to consider now, to help retain those new customers when the pandemic passes.
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Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden

March 27, 2020 • Pamela Hazelton

Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.
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Using FAQs to Close More Sales

March 20, 2020 • Pamela Hazelton

There is a page on your ecommerce site that likely needs attention. Perhaps you don't have it, but a frequently-asked-questions page is essential to any online store. Done right, FAQs can close sales.
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Simple Ways to Offer Customized Products

March 5, 2020 • Pamela Hazelton

Personalized and customized products can help smaller ecommerce businesses stay ahead. Personalization can be simple as packaging a group of items as custom “kit” or providing engraved plates or quality vinyl decals.
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10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid)

February 21, 2020 • Pamela Hazelton

One of the most underutilized features of online stores is the post-purchase thank-you page. A thank-you page often contains only order details. That’s a mistake. Here are 10 useful elements to include on a thank-you page, and three to avoid.
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What’s a Good Conversion Rate for Ecommerce?

February 6, 2020 • Pamela Hazelton

A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
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Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)

January 21, 2020 • Pamela Hazelton

Merchants know that ecommerce is highly competitive. It's also dynamic and ever-changing. Alternative forms of selling and servicing (such as social commerce, voice commerce, and chatbots) are examples. What can a smaller online store do to keep up?
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Use Cross-selling to Increase Trust, Loyalty, Sales

January 7, 2020 • Pamela Hazelton

Cross-selling is the act of successfully offering complementary items on the same or subsequent orders. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty.
Conversion
For 2020, Multiple Payment Options Are Essential

December 23, 2019 • Pamela Hazelton

Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. The payment methods your store accepts can make or break a sale. There are five main types of payments for ecommerce sites. Merchants should offer all of them.
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‘Tis the Time to Capture Sales from Procrastinators

December 9, 2019 • Pamela Hazelton

Procrastinators prefer to buy several gifts in one shopping session. Sites that sell a variety of items will fare better, though stores that cater to a niche market may also realize great success. Follow these tips to ensure your business appeals to those late holiday shoppers.
Conversion
10 Last-minute Strategies to Capture Holiday Revenue

November 29, 2019 • Pamela Hazelton

Gearing up for the post-Thanksgiving holiday selling season is never easy. It takes time and planning. Here are some last-minute strategies that may help.
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Organization Is Key for Holiday Gift Guides

November 8, 2019 • Pamela Hazelton

Is your store’s gift guide ready for Black Friday, Small Business Saturday, and Cyber Monday? Gift guides can be as simple as listings of products that have something in common, such as subject, category, or price.
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Minimalist Design Can Increase Ecommerce Sales

October 21, 2019 • Pamela Hazelton

Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind.
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Non-standard Product Images Can Spur Sales

August 22, 2019 • Pamela Hazelton

Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.
Conversion
Simple Tweaks to Product Pages Can Drive Sales

August 8, 2019 • Pamela Hazelton

Adjusting layouts on a per-product basis is costly and time-consuming. It makes sense instead to focus on the most crucial elements of the page — to communicate benefits to the highest number of product-page visitors. Here are six ways to do that.
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5 Benefits of Ecommerce Loss Leaders

July 25, 2019 • Pamela Hazelton

Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all sizes. There are good reasons for online stores to sell select products at a loss.
Shipping & Fulfillment
9 Tips to Improve the Overall Shipping Experience

July 10, 2019 • Pamela Hazelton

There is no shortage of studies that confirm the importance of free shipping. But a comprehensive shipping strategy extends beyond free. It includes other crucial elements that impact conversions and customer satisfaction.
Conversion
Branding Is the Key to More Ecommerce Sales

June 20, 2019 • Pamela Hazelton

Positive branding is key for any business. It takes a lot of work over time, but the benefits make it worthwhile. The products you sell, interactions with shoppers, transparency — all impact branding.
Conversion
How to Get More Form Submissions, Even on Checkout Pages

June 11, 2019 • Pamela Hazelton

Obtaining shoppers' contact information is valuable for ecommerce businesses. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process.

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