Eric Bandholz
Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.
Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.
Contact Eric via email or LinkedIn.
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Code
Beware of Instant Site-speed Fixes
July 5, 2024 • Eric Bandholz
A Shopify store owner once paid a firm to redesign his site. The result was slow page loads and the owner's journey to improve them.
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Business
Successful Entrepreneurs Don’t Overthink
June 28, 2024 • Eric Bandholz
Corey Wilks, a clinical psychologist, helps founders and creators improve their mindset to overcome obstacles.
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Influencers & Affiliates
Stay-at-home Moms Drive Totally Dazzled
June 21, 2024 • Eric Bandholz
In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal.
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Business
Natural Dog CEO Is an Acquisition Entrepreneur
June 14, 2024 • Eric Bandholz
Bill D'Alessandro has owned eight ecommerce businesses across 14 years. Natural Dog Company is the latest. "My niche is acquisition entrepreneurship," he says.
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B2B
Colombia Sales Team Fuels B2B Supplier
June 7, 2024 • Eric Bandholz
PE Energy, a Houston, Texas-based industrial equipment supplier, thrives with Columbia-based sales pros.
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Business
Retailer 2BigFeet Shifts to DTC
May 31, 2024 • Eric Bandholz
For years Brandon Eley's online shoe company prospered by reselling prominent brands. But the profit margins narrowed as did the sources for large footwear sizes.
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Photography & Video
Flair.ai Remakes Product Photography
May 24, 2024 • Eric Bandholz
The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.
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Email & Text Marketing
The Best Email Marketing Tells a Story
May 17, 2024 • Eric Bandholz
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
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Business
ARTO Owner on Generational Businesses
May 10, 2024 • Eric Bandholz
Armen Alajian's children now work in the global ceramic business founded by his father.
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Business
OverstockArt Founder Thrives 22 Years On
May 3, 2024 • Eric Bandholz
Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002.
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Social Media
Copywriter Shifts to X Ads, Scales Brands
April 26, 2024 • Eric Bandholz
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
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Product Pages
Fermàt CMO on Customized Customer Journeys
April 19, 2024 • Eric Bandholz
Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
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Business
Amid Downturn, Ecommerce Investor Perseveres
April 12, 2024 • Eric Bandholz
Roman Khan's ecommerce holding company seeks aquisitions, albeit cautiously.
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Business
Early Hair Loss Spurs DTC Founder
April 5, 2024 • Eric Bandholz
Losing his hair was the first step in Faraz Khan's entrepreneurial journey. Fully Vital, his DTC hair-wellness company, is the result.
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SEO
BGR Media Founder on AI Upheaval
March 29, 2024 • Eric Bandholz
The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.
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Business
Commerce Drives Culture, Says Media CEO
March 22, 2024 • Eric Bandholz
Future Commerce founder Phillip Jackson sees the good in commerce as a societal stabilizer.
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Business
From Bankrupt to Thriving Entrepreneur
March 15, 2024 • Eric Bandholz
Aaron Marino drove a beer cart for gas money after his first business failed. He's recovered, big time.
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Amazon & Marketplaces
Amazon Seller on Profitable Products
March 8, 2024 • Eric Bandholz
Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons.
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Marketing & Advertising
Directness Wins in Advertising
March 1, 2024 • Eric Bandholz
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
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Business
Painful Decisions Greet First-time CEO
February 23, 2024 • Eric Bandholz
Bryant Jaques is a serial CMO turned CEO of BuddyLove, a women's apparel brand suffering from a post-pandemic meltdown.
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Business
Grow or Die, Says Momentum Shake Founder
February 16, 2024 • Eric Bandholz
To Mike Tecku, entreprenureship is more than making money. It's helping others, building a team, and personal growth.
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Business
How Merchants Rack-up Airline Points
February 9, 2024 • Eric Bandholz
The founder of SpyGuy is a seasoned world traveler and an authority on inexpensive flights and hotel accomodations.
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Business
Marketer Finds Joy in ‘Bigging’ Others
February 2, 2024 • Eric Bandholz
"I find joy in bigging others up," says Aaron Orendorff, a former chaplain turned writer turned digital marketer.
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Schools & Resources
Advice to a New Ecommerce Merchant
January 26, 2024 • Eric Bandholz
A longtime insurance salesman considers launching his own business. "Where do I begin?" he asks.
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Business
Beardbrand Survives Its Hardest Year
January 19, 2024 • Eric Bandholz
Having overcome declining sales, unexpected taxes, a frivolous lawsuit, and the loss of a key account, the company sees better days in 2024.
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Amazon & Marketplaces
Simple Modern CEO on Competitive Markets
January 12, 2024 • Eric Bandholz
Per Mike Beckham, lots of competitors mean lots of potential customers.
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Marketing & Advertising
Brand Building Is World Building
January 5, 2024 • Eric Bandholz
Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building.
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Schools & Resources
Help for Mediocre Writers
December 29, 2023 • Eric Bandholz
To David Perell, writers and readers are thinkers and doers.
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Platforms & Apps
Postscript SMS Aims for Best in Class
December 22, 2023 • Eric Bandholz
Company president says focus on SMS for Shopify brands equates to market-leading performance.
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Business
Bushbalm Normalizes Bikini-line Skincare
December 15, 2023 • Eric Bandholz
Selling lotions for razor burns along bikini lines is a booming business. The name is memorable, too.
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