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Business
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Merchant Voice
Use collaborations to expand reach, revenue
July 5, 2016 • Eric Bandholz
Entrepreneurs tend to focus on their own companies and how to build them from within. While this focus is a major factor in growing a business, don’t overlook the benefits of ...
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Business
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Merchant Voice
Developing custom, manufactured products
June 10, 2016 • Eric Bandholz
Building a business requires a lot of moving parts. From cultivating relationships with peers and customers to branding and marketing, there are many factors that go into being successful. But ...
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Business
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Merchant Voice
To grow an ecommerce business, step away
May 11, 2016 • Eric Bandholz
I recently returned from a trip to Amsterdam. It wasn’t a holiday, but a strategy meeting. The three owners of Beardbrand spent a week in the city to focus on ...
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Business
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Merchant Voice
Does your company have a soul?
April 9, 2016 • Eric Bandholz
When they hit a plateau on the growth of their business, entrepreneurs often look at ways to initiate a spark. One of the biggest things that companies overlook is the ...
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Business
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Merchant Voice
Pop-ups bad for the web, bad for business
March 9, 2016 • Eric Bandholz
Our company is approached frequently by app makers that are selling pop-ups, or modals, for our ecommerce site. The pitch is usually the same: Use our pop-up to get more ...
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Business
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Merchant Voice
Beardbrand’s photography process
February 9, 2016 • Eric Bandholz
Photography should be a high priority for ecommerce merchants. There are tons of guides on how to take great photographs. This article won’t be one of those. Instead, I hope ...
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Business
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Merchant Voice
Technology stack for Beardbrand
January 12, 2016 • Eric Bandholz
I’ve always appreciated other companies opening up about their business. So I’d like to share a bit of details on our technology platform. As of January 2016, our business is ...
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Business
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Merchant Voice
Selling on Amazon: my company’s strategy
December 11, 2015 • Eric Bandholz
The elephant in the room when it comes to ecommerce is Amazon. The assumption among many merchants and their customers is that you have to be on Amazon or you ...
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Business
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Merchant Voice
YouTube: The coolest social media platform
November 19, 2015 • Eric Bandholz
YouTube is the coolest social media platform. I don’t know why it gets overlooked in the business community. If you ignore YouTube, you are missing out on a great community.