Eric Bandholz

Articles by: Eric Bandholz

Eric Bandholz

Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.

Email Eric.

Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Business
Spiceology Founder Pivots to CPG Startups

July 29, 2022 • Eric Bandholz

Having successfully launched Spiceology, Pete Taylor semi-retired in 2019, contemplating his next venture. Fast forward to 2022, and that company is Midas Brands, a DTC seller of consumer packaged goods.
Amazon & Marketplaces
FBA Seller, Tired of Storage Fees, Launches 3PL

July 22, 2022 • Eric Bandholz

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.
Business
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

July 15, 2022 • Eric Bandholz

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds.
Business
Guatemalan Entrepreneurs Are Gay, Married, Successful

July 8, 2022 • Eric Bandholz

Hans Schrei launched Wunderkeks, a direct-to-consumer cookie company, from his mom's kitchen in Guatemala in 2012. Amid obstacles, he immigrated to Austin, Texas, with his husband in 2019. Here's their story.
Business
Custom Teeth Guards Propel Online Dental Lab

July 1, 2022 • Eric Bandholz

Selling custom-fitted teeth guards would seemingly involve in-person visits from customers. But not for Pro Teeth Guard. It sells made-to-order guards online. Co-founder JP Ji explains.
Business
Lessons from Shopify 2.0 Upgrade, New Theme

June 24, 2022 • Eric Bandholz

Host Eric Bandholz's company, Beardbrand, recently migrated to Shopify 2.0. Jenny Durre, Beardbrand's in-house designer, managed the entire process. She describes it in this conversation.
Link Building
180 Marketing Founder: 4 Buckets to SEO

June 17, 2022 • Eric Bandholz

Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
Business
PostPilot Is Klaviyo for Postcards

June 10, 2022 • Eric Bandholz

Apple's iOS 14 privacy changes have upended Facebook advertising performance, forcing merchants to seek alternative marketing channels. Direct mail is back.
Business
Cocktail Syrup Manufacturer Pivots to DTC

June 3, 2022 • Eric Bandholz

Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next.
Business
‘Impossible Sleep’ Makes Sleep Possible

May 27, 2022 • Eric Bandholz

Struggling to sleep, the founder of "Impossible" launched a nutritional supplement to help high-performing individuals improve rest and recovery.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs

May 20, 2022 • Eric Bandholz

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
Staffing
Efficiency Pro: Happy People Are More Productive

May 13, 2022 • Eric Bandholz

Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
Business
Needing Deodorant, Curie Founder Made Her Own

May 6, 2022 • Eric Bandholz

In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
Business
For Supply.co, EOS Is A-OK

April 29, 2022 • Eric Bandholz

By late 2021, Patrick Coddou, the founder of Supply.co, was exhausted and burned out, having endured a harsh year for the business and himself. He turned to the Entrepreneurial Operating System.
Staffing
‘Embrace Growth’ Is Core to Atlas Staffing

April 22, 2022 • Eric Bandholz

Joshua McKee founded Atlas Staffing 11 years ago. The company has grown. He advocates core values and communicates them to employees. "Embrace growth" is his favorite.
Business
Direct Mail Replaces Facebook for Barbeque Seller

April 15, 2022 • Eric Bandholz

Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.
Business
Ecommerce Copywriter on Tactics, Tools, More

April 8, 2022 • Eric Bandholz

High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
Business
Sutro Pivots from Drinking Water to Swimming Pools

April 1, 2022 • Eric Bandholz

Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
Staffing
‘People Development’ Drives AppSumo to $80 Million in Revenue

March 25, 2022 • Eric Bandholz

Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
Business
For Fragrance One, It’s Selling without Smelling

March 18, 2022 • Eric Bandholz

Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
Business
Fox Rocks on LinkedIn

March 11, 2022 • Eric Bandholz

Judi Fox began networking on LinkedIn in 2009. She now, in 2022, has 39,000 followers and advises companies and professionals on marketing strategies for that platform.
Business
Stryx, a DTC Brand, Prepares Rollout in Target Stores

March 4, 2022 • Eric Bandholz

Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
Business
Consumers in a Pandemic Need Murphy Beds

February 25, 2022 • Eric Bandholz

Lori Wall Beds launched 10 years ago in a garage. Annual revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.
Business
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing

February 18, 2022 • Eric Bandholz

Paul Jauregui launched BK Beauty, a direct-to-consumer cosmetics brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.
Business
Solo Brands Founder, Now Wealthy, Reflects

February 11, 2022 • Eric Bandholz

Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan reflects on finding meaning amid financial freedom, among other topics.
Business
LiveRecover Founder Sells Company, Buys OrderBump

February 4, 2022 • Eric Bandholz

Dennis Hegstad co-founded LiveRecover, an SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Business
Former Ecommerce CEO Asks, ‘What’s Next?’

January 28, 2022 • Eric Bandholz

Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
Business
Paid Search Drives Kuru Footwear to 2021 Success

January 21, 2022 • Eric Bandholz

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
Business
TikTok Marketing Is Hard Work

January 14, 2022 • Eric Bandholz

Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.