Eric Bandholz

Articles by: Eric Bandholz

Eric Bandholz

Eric Bandholz is the host of "Ecommerce Conversations," Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men’s grooming company that focuses on beard care. With the help of his co-founders, he’s bootstrapped Beardbrand from zero sales to a multi-million dollar business.

Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups.

Email Eric.

Business
The Rolex of Nutritional Supplements

February 17, 2023 • Eric Bandholz

Mike Tecku sold his successful Amazon stores, retired, and became bored. His latest venture is Momentum, a maker of nutritional shakes, which he calls "the Rolex of supplements."
Content Marketing
6 Daily Videos Drive DTC Sword Seller

February 9, 2023 • Eric Bandholz

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
Business
Maker of Apple Watch Bands Looks to Diversify

February 3, 2023 • Eric Bandholz

Braxton Manley launched Braxley Bands in 2017 from a college project. He's now selling internationally and looking to diversify his product line.
Business
Ridge Wallet CEO Aims for $1 Billion Exit

January 27, 2023 • Eric Bandholz

Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years.
Design & Dev Tools
Shopify App Developer Takes on Coupon Leaks

January 20, 2023 • Eric Bandholz

Dennis Hegstad's latest Shopify app is called Vigilance. It monitors and blocks unwanted coupon code injections at checkout, saving merchants big bucks.
Staffing
Entrepreneurs Are Arsonists, Says Business Coach

January 13, 2023 • Eric Bandholz

According to Tim Conley, a business coach, most founders prefer putting out fires in their businesses and neglect long-term strategy. If there are no fires, they often set them.
Amazon & Marketplaces
End-of-year Reflection and 2023 Forecast

January 6, 2023 • Eric Bandholz

Beardbrand founder Eric Bandholz, the host of the "Ecommerce Conversations" podcast, reflects on his company's performance in 2022 and beyond.
Customer Retention
Amid a Cash Crunch, OneBlade Retrenches

December 30, 2022 • Eric Bandholz

COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."
Customer Retention
PetPlate Exec on Selling ‘Human-grade’ Dog Food

December 23, 2022 • Eric Bandholz

PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more.
Influencers & Affiliates
Homes Smell Better with Pura

December 16, 2022 • Eric Bandholz

Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
Business
Founder’s Gut Health Inspires Poppi, a Soda

December 9, 2022 • Eric Bandholz

Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.
Business
Chaiz Aims to Disrupt Car Warranty Biz

December 2, 2022 • Eric Bandholz

Extended auto repair warranties are expensive and inefficient according to Ryan Hartman, chief marketing officer of Chaiz, a startup price comparison marketplace.
Business
Winc CMO on Complexities of Online Wine Sales

November 25, 2022 • Eric Bandholz

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing.
Business
Investment Banker Shifts to Male Sexual Wellness

November 18, 2022 • Eric Bandholz

Jordan Elist launched Mate, a provider of male sexual wellness supplements, in 2020. "I’m the son of a urologist. I grew up learning about men’s sexual health," he says.
Platforms & Apps
Klaviyo Founder: ‘We’re Good at Storing Data’

November 11, 2022 • Eric Bandholz

Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.
Business
Frugal Living Suits ‘My Wife Quit’ Founder

November 4, 2022 • Eric Bandholz

Steve Chou is a successful entrepreneur. But quality of life drives many of his business decisions. Frugal living is one component.
Business
Agency Marketer Goes In-house at Range Leather

October 28, 2022 • Eric Bandholz

Tim Aton worked at a marketing agency running high-dollar campaigns for clients. Then a friend who owned a leather-goods company called. Here's Aton's story.
Business
DTC Holsters Are a Last Line of Defense

October 21, 2022 • Eric Bandholz

Mike Pfeiffer is a web developer turned YouTube entrepreneur. In 2015, he made a firearms holster at home for his own use. Then he mentioned it on his videos. Here's his story.
Content Marketing
Ballet Dancer Shifts to Photo, Video Creator

October 14, 2022 • Eric Bandholz

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
Finance
Supply.co Founder on Selling the Business

October 7, 2022 • Eric Bandholz

Supply.co is a direct-to-consumer seller of razors and shaving supplies. Co-founder Patrick Coddou has just sold the company, having survived the iOS 14.5 debacle. Here's his story.
Business
Business Is Art to Fringe Sport Owner

September 30, 2022 • Eric Bandholz

Fringe Sport is a leading online seller of barbells and exercise equipment. Founder Peter Keller addresses his priorities — business and life — in this week's "Ecommerce Conversations" episode.
Customer Service
HelpFlow, a Live Chat Service, Ramps Up

September 23, 2022 • Eric Bandholz

Jon Tucker founded HelpFlow in 2015, providing customer support services to ecommerce brands. He speaks with host Eric Bandholz in this week's podcast episode.
Analytics & Data
iOS ‘Debacle’ Spurs Triple Whale

September 16, 2022 • Eric Bandholz

Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform.
Business
The Ultimate Brand in Tattoo Skincare

September 2, 2022 • Eric Bandholz

What began as a side hustle for a group of graduates became a multi-million dollar DTC company. Mad Rabbit's Drew Fallon explains the journey in this week's Ecommerce Conversation.
Business
Live Events Lift Chisos Boots, a DTC Brand

August 26, 2022 • Eric Bandholz

Ninety percent of Chisos Boots' revenue is online. But the company still runs a physical store and hosts in-person events. Both are essential for building the brand and community.
Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Business
Spiceology Founder Pivots to CPG Startups

July 29, 2022 • Eric Bandholz

Having successfully launched Spiceology, Pete Taylor semi-retired in 2019, contemplating his next venture. Fast forward to 2022, and that company is Midas Brands, a DTC seller of consumer packaged goods.
Amazon & Marketplaces
FBA Seller, Tired of Storage Fees, Launches 3PL

July 22, 2022 • Eric Bandholz

Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.
Business
Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

July 15, 2022 • Eric Bandholz

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds.
Business
Guatemalan Entrepreneurs Are Gay, Married, Successful

July 8, 2022 • Eric Bandholz

Hans Schrei launched Wunderkeks, a direct-to-consumer cookie company, from his mom's kitchen in Guatemala in 2012. Amid obstacles, he immigrated to Austin, Texas, with his husband in 2019. Here's their story.