New Ecommerce Tools: August 13, 2025

This week’s rundown of new products and services from vendors to ecommerce merchants includes tools for automation, personalized marketing, localized payments, AI-powered search, logistics, agentic commerce, generative AI, and omnichannel distribution.

Got an ecommerce product release? Email releases@practicalecommerce.com.

New Tools for Merchants

Wunderkind marketing platform launches on Shopify. Wunderkind, a performance marketing platform, has launched on the Shopify App Store. The app gives Shopify brands the ability to connect with Wunderkind’s Autonomous Marketing platform to unlock personalized, omnichannel marketing. Merchants gain access to Wunderkind’s suite of capabilities, including a proprietary identity network to recognize anonymous visitors, hyper-personalized omnichannel messaging, and real-time performance insights and optimization tools to enhance decision-making.

Wunderkind

ShipBob announces De Minimis Defense Program. ShipBob, a global supply chain and fulfillment platform for SMB and mid-market omnichannel merchants, has announced its De Minimis Defense Program to help businesses impacted by President Trump’s executive order suspending duty-free de minimis for all countries. This suspension starts at or after 12:01 a.m. Eastern Daylight Time on August 29, 2025. To complement its De Minimis Defense Program, ShipBob’s network now includes multiple Foreign-Trade Zone warehouses

Fredhopper launches app for AI-powered product discovery on Shopify. Crownpeak, a digital experience management tool, has launched the Fredhopper Product Discovery Shopify App, enabling enterprise-grade AI search, personalized recommendations, and visual merchandising. Built for scaling brands with extensive catalogs and complex storefronts, the app extends product discovery capabilities to the Shopify platform. Features include AI-powered search, intelligent visual merchandising, localization compatible with Shopify Markets and region-specific catalogs, and native data sync. To launch Fredhooper, Crownpeak collaborated with Underwaterpistol, a Shopify Plus agency.

DCL Logistics launches SelectShip, an AI-powered shipping engine. DCL Logistics, a fulfillment provider, has launched SelectShip, a shipping engine to automate parcel decisions, reduce unforeseen delivery costs, and leverage real-time shipping market data. The AI-powered system automates shipping decisions in real time, optimizing for speed, cost, and reliability for each order, according to DCL Logistics, which states SelectShip requires no new tools, dashboards, or configuration from the customer.

DCL Logistics

Click Labs expands logistics footprint with acquisition of Evermile. Click Labs, a provider of logistics and on-demand delivery software, has acquired Evermile, a London and Tel Aviv-based retail operations platform for small and medium-sized enterprises. The deal marks Click Labs’ expansion into retail operations. Evermile will continue to operate as a standalone brand in the near term, while its technology integrates into Click Labs’ products, including JungleWorks, Tookan, Yelo, and Hippo.

Forter launches identity monitoring for agentic commerce. Forter, an identity and fraud-prevention tool for digital commerce, has announced capabilities to trust AI agents from discovery through payment, including browsing activity referred from AI agents, chatbots, and other tools, and advanced models to distinguish different types of agents. Future platform releases are set to include multiple agents for automating policies and building insights, per Forter.

Klarna payment platform is now available via Stripe for WooCommerce. Klarna, the buy-now pay-later platform, has expanded its ecommerce footprint with its Stripe for WooCommerce integration. Klarna’s payment methods are now available to WooCommerce stores using the Stripe plugin, with no additional setup required from merchants.

Graas raises $9 million to launch an autonomous agent platform for ecommerce automation. Graas, an AI-native data and automation company for ecommerce, has raised $9 million in a round led by Tin Men Capital. Graas will use the funds to accelerate the rollout of Agent Foundry, a proprietary environment for developing autonomous agents for commerce challenges, such as customer acquisition costs, pricing optimization, and inventory management. According to Graas, Agent Foundry enables agents to analyze real-time performance and execute decisions across channels, SKUs, and campaigns.

Graas

MetaFyAI launches commerce-focused generative AI suite. MetaFyAI has announced the release of its Generative AI Commerce Suite, a set of intelligent tools that enable retailers, direct-to-consumer brands, and marketplace sellers to automate operations, deliver personalized shopping experiences, and drive measurable revenue growth. MetaFyAI states its tool is trained on ecommerce data, giving it insight into industry nuances, consumer behavior, and platform-specific requirements, such as generating product descriptions and real-time dynamic pricing.

Cavallo expands SalesPad ecommerce capabilities for omnichannel distribution. Cavallo, a developer of distribution software, has integrated its SalesPad management platform with Shopify, WooCommerce, and Adobe Commerce. SalesPad supports sales-order export functionality, enabling orders placed through offline channels to be pushed from SalesPad back to the ecommerce storefront. This gives end customers visibility into their full order history, including fulfillment progress, tracking updates, invoicing, and cancellations, directly from the online portal, according to Cavallo.

Shopline and Quay Acceleration partner to scale omnichannel brands globally. Shopline, an ecommerce platform, has partnered with Quay Acceleration, a startup tool, to launch a three-month program for omnichannel retail brands ready to scale across markets, platforms, and storefronts. Built for early and growth-stage companies operating online, in-store, and via social, the accelerator blends infrastructure, mentorship, and retail strategy to help founders grow across borders and sales channels. The fall program will include 40 retail founders in fashion, beauty, home, and consumer goods, per Shopline.

dLocal launches SmartPix for Pix payments in Brazil. dLocal, a cross-border payment platform for emerging markets, has launched SmartPix, a tool enabling merchants in Brazil to process tokenized Pix payments, including recurring and on-demand charges, without requiring customers to authorize each transaction manually. With SmartPix, merchants can securely store customers’ Pix credentials, similar to card-on-file, and initiate charges in real time. Pix is the instant payment platform managed by the Central Bank of Brazil.

dLocal