New Ecommerce Tools: August 7, 2025

Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants. This installment covers AI-powered commerce platforms, embedded financial services, cross-border payment solutions, logistics optimization, marketplace incentives, and simplified transaction processes.

Got an ecommerce product release? Email releases@practicalecommerce.com.

New Tools for Merchants

Wix launches financial services for merchants. Wix has launched Wix Checking and Wix Capital to help clients manage cash flow and fund growth. Wix Checking, powered by Unit, a platform for embedded finance, gives users an integrated business checking account. By syncing automatically with Wix Payments, Wix Checking removes the need for external banking tools and manual reconciliations. Wix has also introduced Wix Capital, allowing clients to request a cash advance in exchange for a fixed fee and a percentage of future sales.

Wix

Prepping for the holidays, Walmart Marketplace offers seller incentives. Walmart Marketplace will now waive referral fees to sellers on popular items. Plus, the company is waiving peak season storage fees from October 1 through December 31 for sellers using Walmart Fulfillment Services. Now through October 1, first-time users of Multichannel (shipping) Solutions get a 30% discount. Also, WFS has expanded international transport options with the addition of two ports in Vietnam: Ho Chi Minh City and Hai Phong.

BigCommerce rebrands parent company to Commerce, unifying BigCommerce, Feedonomics, and Makeswift. BigCommerce has rebranded its parent company from BigCommerce Holdings, Inc. to Commerce.com, Inc., unifying BigCommerce, Feedonomics, and Makeswift for an era of agentic AI. Commerce will focus on providing merchants with data infrastructure and intelligent storefronts. Commerce also unveiled the company’s vision for powering agentic agents, where AI acts on behalf of consumers to research, recommend, and even transact.

BigCommerce and Feedonomics deepen partnership with Google Cloud. BigCommerce and Feedonomics, a data feed platform, have announced a deepened partnership with Google Cloud. Feedonomics Surface will deliver AI-enriched product data directly to Google Merchant Center, boosting visibility across sales channels. Using Feedonomics’ new Google Cloud with Gemini features, merchants can automatically enrich product catalogs. By combining BigCommerce’s Model Context Protocol with Google’s Agent Development Kit, developers can build commerce-aware merchant agents.

Blockchain fintech OwlTing introduces OwlPay Stablecoin Checkout. OwlTing Group, a global blockchain fintech company, has launched OwlPay Stablecoin Checkout, an API-embedded stablecoin function set to go live this month. Designed for global enterprises in mobility, hospitality, ecommerce, and gaming sectors, OwlPay Stablecoin Checkout enables seamless USD to USDC conversions, allowing businesses to accept stablecoin payments and settle in USD through their own platforms or leverage the built-in feature on the user interface of the OwlPay Payment B2B tool.

OwlTing

Rakuten launches Rakuten AI. Rakuten, a Japan-based ecommerce marketplace and online services company, has launched Rakuten AI, an AI agent to enhance user experiences and streamline interactions across the Rakuten ecosystem, including shopping, lifestyle, fintech, travel, education, work, wellness, and entertainment. The initial rollout integrates Rakuten AI into Rakuten Link, a communication app for Rakuten Mobile subscribers, and offers Rakuten AI as a web app in beta. Rakuten AI is free to use in all its forms.

Octup raises $12 million for 3PL operations. Octup, a real-time AI operations platform for third-party logistics providers, has closed a $12 million seed round co-led by Shine Capital and JAL Ventures. Octup’s platform provides real-time analytics for warehouse operations, including automated billing, labor tracking, and service-level-agreement management, while also offering client-facing portals with self-service reporting capabilities. With this funding, Octup plans to accelerate AI-powered forecasting and exception management development. The company also plans to expand its presence in North America.

FlavorCloud launches Localized Market Pricing. FlavorCloud, a provider of cross-border shipping solutions, has launched Localized Market Pricing, a recommendations and analytics tool that enables Shopify sellers to display fully landed costs, including duties, taxes, shipping, and fees, as a part of SKU-level pricing. The platform can adjust pricing based on actual landed costs, allowing retailers to choose whether to absorb or pass on cost changes. Price updates are automatic, triggered by schedules or specific events.

FlavorCloud

Amazon introduces star-only ratings. Amazon has launched a simplified experience to provide feedback on sellers. Customers can now provide star ratings without (or with) written feedback. Customers will be required to select a reason before they can submit any rating below four stars. According to Amazon, the new process will help sellers collect more ratings faster and may lead to an increase in the average seller ratings.

Splitit and Antom partner on cross-border card-linked installments for merchants. Splitit, an embedded white-label platform enabling card-linked installment payments, and Antom, a provider of merchant payment and digitization services under Ant International, have announced a strategic partnership. Splitit will integrate its installment technology into Antom’s checkout experience worldwide. Customers can split purchases into monthly payments directly at checkout, using existing credit cards, streamlining cross-border commerce and international payment processing.

eBay debuts Secure Purchase checkout for vehicle transactions. eBay has announced the availability of Secure Purchase, simplifying vehicle transactions by managing payment, financing, registration, ownership transfer, and transport. Both the buyer and seller verify their identity and provide basic information about the vehicle. The buyer selects financing, transportation, protection, and insurance preferences in a few clicks. The seller uploads photos of the title, vehicle identification number, and odometer readings. Buyer and seller digitally sign the required documents, then transfer funds to initiate registration and title transfer.

AstroPay launches platform to embed global financial services. AstroPay, a digital wallet provider, has rolled out a platform allowing companies to build and launch their own global financial products using the same infrastructure that powers AstroPay’s consumer wallet. Businesses can leverage AstroPay’s connections to multiple local and international payment schemes, along with its multicurrency wallet, card issuing capabilities, and regulatory compliance framework across jurisdictions. Current support includes accounts in Brazil, Argentina, and Europe.

AstroPay