Practical Ecommerce

Foster & Smith’s Gordon Magee

A Foster & Smith catalog is a familiar sight at the home of many pet owners. Whether a household includes dogs, cats, birds, reptiles or other animals as pets, Foster & Smith has been a resource for more than two decades for pet owners to purchase supplies and products. Gordon Magee is Internet marketing and analysis manager for the company, and he discusses the company’s evolution from vet clinic, to catalog operator, to pet supply business to its successful online sales channel. In the late 1990s, the company launched a website that now boasts 1 million unique visitors per month and generates about $125 million annually, accounting for 57 percent of the company’s total revenue.

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