Business is booming on Pinterest. According to data from Monetate, a testing and personalization firm, from September to December 2011 estimated unique visitors to Pinterest.com increased by 429 percent. Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389 percent from July to December 2011.
Here is a list of brands on Pinterest. There are both established and emerging brands, engaging large and small audiences in different ways. If you want to make it easy for customers to share your products on Pinterest, add a Pin It button to your product images.
Etsy is a marketplace for vibrant handmade and vintage merchandise. In January, Etsy added Pinterest’s Pin It button on Etsy listing pages, alongside the Tweet and Like buttons. Etsy on Pinterest has over 46 thousand followers. It has 22 boards that feature products from its marketplace. Boards include Gift Ideas, DIY Projects, Fashion, Cool Spaces, Stuff We Love, and Etsy Kids.
ModCloth.com is an online clothing, accessories, and decor retailer of vintage and retro styling. It seeks to provide a fun and engaging social shopping atmosphere for its customers. ModCloth on Pinterest does not directly post its products on to any specific board. Instead it generates a creative mix of inspirational elements from a wide variety of sources, which are then shared across many social circles. There’s even a Guest Pinner Gallery, a user-generated pinboard. ModCloth has nearly 10 thousand followers on Pinterest.
General Electric does not immediately leap to mind when one thinks of Pinterest. However General Electric on Pinterest highlights the industrial conglomerate’s legacy of design. Its boards also display items of inspiration. There’s even a Badass Machines board for cool machines in action. While GE only has around 200 followers on Pinterest, it’s embracing the spirit of the site, and its progress is worth watching.