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Real Simple is a magazine that gives creative, practical and inspiring solutions to make life easier. Real Simple on Pinterest has nearly 30 thousand followers. Nearly all of the content is pinned from the magazine’s website.
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Cabot Cheese is a family-owned farm cooperative that produces all-natural cheeses. Cabot Cheese on Pinterest has nearly 2 thousand followers. Its boards feature meals and courses where cheese may be eaten, as well as farms and cheese production. Recipes and cheese-inspirational items are from many different sites.
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Katherine Accettura of Happy Solez makes clothing and accessories for women and babies. Katherine A (happysolez) on Pinterest has 388 thousand followers. Her Happy Solez Hand Made board has 735 thousand followers. In addition to showing her own work, the boards feature lifestyle and design topics, like Fabric I Like, Travel, Graphic Design, Food that Deserves Attention, and Fashion 2012.
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Threadless is a t-shirt company with an open call for design submissions, which are then voted on by community members. Threadless on Pinterest has a Threadless Loves New Tees! board that display its new tee designs released each week. Other boards are about things Threadless loves, like bikes, music decals, making weird things, and tee-torials.
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Thursday, February 09, 2012 · 03:18 PM
The publisher Scholastic is an excellent model for how a brand can make good use of Pinterest. All their boards focus on books in some way, such as "Bookish Bedrooms," "Book Art," and "Bling for Bookworms," making it a haven for book lovers. Their "Beautiful Bookshops" and "Libraries We Love" boards are not only of interest to book lovers, but also help promote goodwill among booksellers and librarians, two key front line groups for publishers. Even their boards promoting their own products are either fun, such as their Harry Potter board, or helpful, like their "Classroom Ideas" board. (Note: I'm not affiliated with Scholastic, but just enjoy following them on Pinterest, and admire the way they use the site). http://pinterest.com/scholastic/
Thursday, February 09, 2012 · 05:10 PM
This is a great post, since we look all the time for ways to best use this really cool social channel. For my company, Hipcycle.com, which specializes upcycled products, we have seen our followers on Pinterest grow at a much faster rate than on either Twitter or Facebook, and we're pretty proud of what we are doing on those channels. While we feature Hipcycle products on Pinterest, we also try to educate and share about upcycling in general. Check it out: http://pinterest.com/hipcycle/
Thursday, February 09, 2012 · 05:11 PM
What's very cool is that Pinterest doesn't have to be just products. Think business services. How can you share non-tangible services on Pinterest? Easy - reports, infographics, images of employees working on greatness, etc. It's only a matter of time before Pinterest is bought...for a lot.
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