Practical Ecommerce

March 2014 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for March 2014, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

Changes to Facebook Pages, News Feed, Ads Affect Merchants

If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Just this week, Facebook changed the look of Pages on the desktop version to make them more streamlined and easier for people to find information they want. Read Article…

SEO: What to Do When Site Traffic Hits Bottom

It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that organic search traffic decreased. Something changed: either something on your site or something in the algorithms of one of the major search engines. Read Article…

SEO: Getting More from Google’s Keyword Planner

Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data – Google. Read Article…

5 Ways to Use Vine for Ecommerce Marketing

More than one in three retailers use the Vine micro-video publishing app as part of their content marketing campaigns. These short-video marketing pioneers use Vine to showcase products, entertain, build brand, engage shoppers, and even offer basic customer service. Read Article…

PrestaShop 1.6 Adds Improved Business Intelligence, Other Features

PrestaShop 1.6 is scheduled for official release on March 17, 2014. It adds several new features to the popular open source ecommerce platform, including easier access to key performance indicators in the redesigned dashboard and a responsive default template for the front-end. Read Article…

Responsive Design for Ecommerce Marketing Emails

Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that between 70 and 80 percent of users will simply delete a message that doesn’t look good on their mobile device. Read Article…

Navigating 2014’s Crowded Ecommerce Platform Market

The ecommerce platform market is crowded with effective, feature-rich solutions, making it challenging for new or growing ecommerce businesses to know which solution is best for them. Ecommerce platforms are the software suites that manage an ecommerce business’s product catalogs. Read Article…

10 Questions to Ask Ecommerce Payment Providers

Accepting credit card payments is critical for ecommerce merchants. A payment provider should support a merchant’s payment needs, charge low fees, and scale as the business grows. Even though these requirements appear straightforward, it is not easy to choose a provider from the hundreds of options. Read Article…

8 Essentials for High-converting Site Search

About 30 percent of ecommerce visitors use site search to navigate. These shoppers may be 50 percent more likely to make a purchase. It seems that would-be customers who choose to use search rather than clicking through an ecommerce site’s navigational hierarchy may be in a late stage of the buying process. Read Article…

11 New Ecommerce Books for Spring 2014

At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing, entrepreneurship, web psychology, small business branding, launching a venture, and low-cost innovation. Read Article…

Practical Ecommerce
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