Managing your online reputation is essential for establishing your brand and protecting your image. If you’re a small or medium-sized business, there are tools available to manage your reputation for little or no cost.
Here is a list of free tools to manage your reputation. There are tools to monitor and manage conversations, as well as tools to promote brand identity. Several of these tools also offer affordable premium services.
Mention. Monitor sources in 42 languages and get a snapshot of your mentions by source, language, and over a selected period of time. Generate reports and export data to compare yourself with your competitors. Price: Monitor 1 keyword for free. Premium plans start at $9.99 per month.
WhosTalkin. WhosTalkin is a social media search tool that allows users to search for conversations. Data is taken from over 60 popular social media gateways, including social networks, blogs, forums, news, video, and image sites. Price: Free.
KnowEm. KnowEm helps individuals and businesses discover where their names, brands, or trademarked terms are available on Social Media networks. KnowEm has a free checker to see if your name has been taken on more than 550 different types of social sites. KnowEm will help you secure your name or contact sites to have your name released. Price: Checker is free. Premium plan starts at $84.95.
Social Mention. Social Mention is a social media search and analysis platform that aggregates user generated content from over 100 social media properties, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Social Mention also provides daily social media alerts and an API. Price: Free.
Naymz. Naymz is a network that helps you manage and measure your social reputation. Build a public profile, which is optimized and indexed in Google, Yahoo, and other search engines. Find and post endorsements and opinions directly to Facebook, Twitter and LinkedIn. Price: Free.
Mentionmapp. Mentionmapp allows you to see your Twitter network as a map. Each user is connected to the people and hashtags they mentioned the most in recent tweets. Find the relevant people and networks that follow your brand. Price: Free.
Technorati. The leading blog search engine and directory, Technorati indexes more than a million blogs. Track your brand’s reputation across the blogosphere. Price: Free.
BackTweets. BackTweets lets you search through a history for tweets that link back to your site. BackTweets is a good tool for seeing who is talking about you and what they’re saying. Price: Free.
LookUpPage. LookUpPage is a personal webpage to promote your name online. Manage the information people see about you, promote your professional online image, control your online presence and improve your search ranking. Price: Free branded webpage. Paid plans start at $4 per month.
Boardreader. Boardreader is a search engine that enables you to search message boards, websites, blogs, press releases, and other media. Price: Free.
Klout. Get your Klout score, a measurement of your overall influence on Facebook and Twitter. From 1 to 100, higher scores represent a wider and stronger sphere of influence. Price: Free.
Topsy. Topsy is a real-time search engine of the social web. Unlike traditional search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried. Price: Free.
TweetDeck. TweetDeck is a real-time Twitter browser for tracking, organizing and engagement. Organize and build custom timelines, keep track of lists, searches, and activity in one interface. Create searches to track topics, events and hashtags. Refine the results with filters. Price: Free.
Google Alerts. Google Alerts are email updates of the latest relevant Google results based on your queries. Enter a search query, along with query filters. Monitor your brand, and keep current on competitors or an industry. Price: Free.
Hyper Alerts. Hyper Alerts is an email notification service for Facebook and Twitter. Subscribe to Facebook pages, Twitter accounts, and search phrases. Get alerts within minutes, or a digest every hour, day, week or month. Price: Free.
TweetAlarm. Get free email alerts when someone tweets about your company, your product, or anything that interests you. Just enter your email and your keywords to monitor. Price: Free.
Pipes. Pipes is a free online service that lets you remix popular feed types and create data mash-ups using a visual editor. Combine many feeds into one, then sort, filter, and translate it. Geocode your favorite feeds, and browse the items on an interactive map. Price: Free.
HootSuite. HootSuite is a social media dashboard to manage and measure your social networks. Track your brand mentions and analyze social media traffic. Monitor and manage multiple social networks in one dashboard. Price: Free up to 5 profiles. Pro pal is $8.99 per month.
Addict-o-matic. Addict-o-matic allows you to instantly create a custom page with the latest buzz on your brand or any other topic. It uses RSS feeds to post from news and search sites, including Google, Yahoo, Technorati, Ask, YouTube, Truveo, Flickr, Blinkx, Ice Rocket, Digg, Topix, Newsvine, and Tweetscan. Price: Free.