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    Greg Hoffman

    Greg Hoffman

    Greg Hoffman is C.E.O. of Apogee, an affiliate management agency specializing in B2C programs.

    Since entering the performance marketing industry more than a decade ago, Greg has become an advocate for advanced attribution models that benefit both affiliates and merchants.

    He is the recipient of the 2016 Advocate of the Year Pinnacle Award from Affiliate Summit and was a finalist for the award in 2017. His company won Agency of the Year in 2014 and he has been a finalist for Affiliate Manager of the Year twice.

    Greg was previously a newspaper journalist covering education, politics, and health care in Florida and Georgia.

    Email Greg.


  • Marketing

    Affiliate Marketing Report Card: Jane.com

    Affiliate Marketing Report Card Jane.com
    May 30, 2017 •

    Merchants can achieve growth through affiliate marketing by learning from the successes and failures of others. In this “Affiliate Marketing Report Card,” a new quarterly series, I will critique an ... Read More »

  • Marketing

    Affiliate Marketing Evolves, Again

    May 3, 2017 •

    Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the ... Read More »

  • Marketing

    7 Pointers to Attract New Affiliates

    7 Pointers to Attract New Affiliates
    March 30, 2017 •

    Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates ... Read More »

  • Marketing

    For Affiliate Marketing Success, Know Your Affiliates

    For Affiliate Marketing Success, Know Your Affiliates
    March 2, 2017 •

    Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify ... Read More »

  • Marketing

    Affiliate Marketing: Time to Adopt Attribution Rules?

    Affiliate Marketing: Time to Adopt Attribution Rules?
    February 1, 2017 •

    Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little ... Read More »