Practical Ecommerce
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    Michael Stebbins

    Michael Stebbins is CEO of Market Motive, an Internet marketing instruction and services company. He can be reached at mkstebbins@marketmotive.com, or online at MarketMotive.com.


  • Conversion

    When To Ignore A 50% Conversion Rate

    June 11, 2008 •

    Now that your analytics tool is tracking your conversions, you can measure the conversion rate of search engine keywords, referring sites and ad campaigns. The strategy is to find a traffic source that generates higher-than-average conversions, and increase the traffic from that source ... Read More »

  • Conversion

    Analytics: Collect The Right Data

    April 16, 2008 •

    "If you had just..." often starts a phrase of regret. If you had just left on time. If you had just bought that stock. In web analytics, "If you had just..." nearly always relates to loss of data. Here are two ways that data loss can erode the value of your web analytics implementatio... Read More »

  • Design & Development

    Determine Analytics Questions In Advance

    January 23, 2008 •

    
Once a web analytics solution is installed, the most common initial use is to validate some past event.  User testing shows that 80 percent of marketers focus on charts that go up and to the right, thus validating the success of the website or an advertising campaign.  I call this “web... Read More »

  • Conversion

    Web Analytics

    December 3, 2007 •

    Web analytics is a looking glass into the health and productivity of an online presence. Your online presence includes your website, your advertising, and any blogs, forum posts or web pages that mention you or otherwise link to your site. If your website affects your revenue in any way... Read More »