Organic traffic from Google and other search engines remains critical to many merchants. It generates a steady stream of prospects. And it insulates merchants from over-relying on Amazon for sales.
There is no greater authority on search engine optimization than Stephan Spencer. He’s the co-author of The Art of SEO and the sole author of other leading digital marketing books. He founded Netconcepts, the pioneering SEO firm. He’s a worldwide speaker, consultant, and host of two popular podcasts.
I recently spoke with Spencer on bare-minimum SEO tactics for ecommerce.