A company logo is often the face of the business. While logos come in a variety of styles, a strong logo will adhere to certain basic principles. Strong logos are unique, balanced, easily identifiable, simple to understand, and easy to read — if they include text. Logos should also be scalable and presentable in both color and black and white.
Logos generally fall into one of three categories: iconic, logotype, or a combination of both. Iconic logos use simple images without that require a strong brand identity linking the image to the business without the use of text. Logotype logos use stylized text or custom fonts to present the business name. Combination logos use both iconic imagery and logotype to build the logo.
Here are 25 excellent examples of corporate logos.
Iconic logos must be strong enough to connect the logo to the brand without the use of text. A strong iconic logo has very high brand equity.
The Nike “swoosh” logo is one of the best examples of iconic logo design and a testament to brand building. The swoosh has no inherent meaning, but is indisputably tied with the Nike brand.
The Apple logo is another example of strong iconic logo design. The Apple logo is immediately tied to the Apple brand even without any text to link the two together.
The NBC logo also utilizes negative space to create the neck and beak of the NBC peacock.
McDonald’s uses its “golden arches” as both an iconic and combination logo.