With the growing number of social media outlets, businesses are developing innovative ways to promote their products, using new tools to engage customers.
Here is a list of innovative brand promotions using a variety of social media: Pinterest, Facebook, Twitter, Instagram, and Spotify. The promotions include coupons, giveaways, free apps, contests, and social games that promote the product.
British Midland International (BMI) is currently running a “Pinterest Lottery.” The airline has posted destination boards on its Pinterest page: Beirut, Dublin, Marrakech, Moscow, Nice, and Edinburgh. Each board contains numbered images, which followers are asked to re-pin. At the end of the week, the company chooses a number at random. Users who repined the selected image have a chance to win flights to any BMI destination. Stuart Beamish, marketing director at BMI said, “By running the Pinterest Lottery, we’re hopefully not only giving Pinterest users ideas of where they might like to fly to, we’re also injecting an element of fun and of chance into the promotion.”
In December, Lands’ End Canvas launched the “Pin It to Win It” on Pinterest. Followers were asked to browse LandsEndCanvas.com and pin their favorite items to Pinterest pinboards for a chance to win Lands' End Canvas gift cards. Lands’ End Canvas promoted the campaign on Facebook and highlighted winning pinboards. "Lands' End Canvas is continually looking for new communication channels and opportunities to introduce customers to the brand, as well as engage with our current customers in unique and exciting ways," said Michele Casper, director of public relations, Lands' End Canvas.
The video above introduces the recent launch of Spotify Apps, allowing developers to create free applications for the online streaming music platform Spotify. Among the initial third-party apps was "The Rolling Stone Recommends" app. Users can view album, song reviews and curated playlists from Rolling Stone while simultaneously using Spotify for music streaming. Said Rolling Stone founder, editor and publisher Jann Wenner, "For us at Rolling Stone, Spotify presents an excellent opportunity to integrate music into our magazine and website...and to be with music fans wherever they are engaged."