Practical Ecommerce

    Feras Alhlou

    Feras Alhlou

    Feras Alhlou is the principal consultant and co-founder of E-Nor, Inc., a digital analytics and marketing optimization firm. E-Nor’s diverse client base includes Fortune 500 companies. The firm's multiple qualifications include Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), and a Google AdWords Certified Partner. Alhlou speaks frequently at industry events including eMetrics, Google Analytics User Events, Search Engine Strategies (SES) and Search Marketing Expo (SMX). He is a member of the Digital Analytics Association (DAA), a Certified Web Analyst, and serves on the DAA Examination sub-committee.


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    Google Analytics: Tracking Demographics of Ecommerce Visitors

    Google Analytics Tracking Demographics of Ecommerce Visitors
    February 25, 2014 •

    Say you’re running a paid-search marketing campaign for your ecommerce site. To maximize performance, you’d like to know: Who is visiting your site; How they are getting there; What they are interested in; Demographics: age, gender, interests. If you’re using Google Analytics, you can gather this information with a small ... Read More »

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    Google Analytics: Configuring 10 Key Ecommerce Metrics

    Google Analytics Configuring 10 Key Ecommerce Metrics
    January 29, 2014 •

    Meaningful analytics for ecommerce sites are different from, say, news sites. Ecommerce sites should track metrics that produce or prevent actual sales, after all. Which campaign generated sales? When did visitors abandon purchases? Which sites referred customers? Which product pages convert highly, and which do ... Read More »

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    3 Google Analytics Reports that Hinder Analysis

    3 Google Analytics Reports that Hinder Analysis
    November 19, 2013 •

    There is an abundance of analytics data for ecommerce businesses. Finding actionable insights, however, requires persistence and hard work. But it pays off handsomely. In this article, I’ll describe three standard Google Analytics reports that could — without additional probing — provide misleading conclusions. 1. Click-through Rates ... Read More »

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    Holiday Analytics: 13 Tips to Prepare your Ecommerce Site

    Holiday Analytics: 14 Tips to Prepare your Ecommerce Site.
    September 25, 2013 •

    The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on the technology; invest in people and processes, too. Here are the 13 pointers to get ... Read More »

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    5 Ecommerce Metrics You Should Be Tracking

    5 Ecommerce Metrics You Should Be Tracking
    August 8, 2013 •

    When it comes to ecommerce analytics, business owners and marketing managers typically focus on metrics like conversion rates, number of transactions, and average order value. These are valuable, and should be monitored. After all, measuring such outcomes is what directly impacts reven... Read More »

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    Ecommerce Analytics for Multiple Devices, Channels

    Ecommerce Analytics for Multiple Devices, Channels
    July 12, 2013 •

    Many ecommerce owners use analytics to measure page views, traffic, and conversion rates. That is all well and good, but it is old-school. In today's multi-device, multichannel world, marketers are finding it challenging to connect the dots between the web, mobile, and their backend da... Read More »

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    3 Key Google Analytics Reports for Ecommerce Merchants

    3 Key Google Analytics Reports for Ecommerce Merchants
    May 24, 2013 •

    Ecommerce merchants know it’s important to track sales, customer activities, and marketing campaigns. They can do this in Google Analytics. When it comes to finding actionable insights, however, in almost every case merchants need to be comfortable with the concept of segmentation. Ther... Read More »

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