10 A/B Testing Tools for Small Businesses

A/B testing is a simple process to test versions of your page and determine which produce positive results. It is a great way to remove the guesswork from your development and focus on what’s working.

Here is a list of affordable A/B testing solutions for small businesses. There are easy-to-use testing suites that provide A/B, multivariate, and split URL testing. There are also free A/B frameworks that can be installed easily.

Google Analytics Content Experiments

Google Analytics Content Experiments lets you test up to five full versions of a single page, each delivered to visitors from a separate URL. Compare how different web pages perform using a random sample of your visitors. Define what percentage of your visitors is included in the experiment. Choose which objective you’d like to test, and get updates by email about how your experiment is doing. Price: Free.


Optimizely offers a simple visual editor that makes each element on every page editable. After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again. Use A/B and multivariate testing with WYSIWYG editing and real-time reporting. Track engagement, clicks, conversions, sign ups, or anything else that matter to you. Price: Plans start at $17/month; free trial available for 30 days.


Unbounce is a tool for building, publishing and testing high-converting landing pages. Unbounce allows you to A/B test a campaign with ease. Simply put your ideas into a new landing page variation, click “publish” and your test is live and collecting data. Unbounce features a drag and drop interface and a suite of best-practice landing page templates. The dashboard provides real-time statistics on visits, conversions, and variant conversion data. Price: Plans start at $49/month.

Wingify Visual Website Optimizer

Wingify Visual Website Optimizer is a testing and optimization suite. Along with an A/B testing tool, it includes tools for multivariate testing, behavioral targeting, heatmaps, and usability testing. Quickly create tens of different versions of your headlines, images, buttons, forms, and more. Use multiple editing options to change any part of your web page. Specify different URLs to split traffic and measure which page performs best. Price: Plans start at $49/month; free trial available for 30 days.


Genetify provides developers with a JavaScript library for doing any number of A/B tests on a site. The genetic algorithm will adapt to the input (users visiting the page, achieving a pre-defined goal) and identify a more optimal page layout to the user. Genetify provides an interactive demo showing the basics of how it works. Price: Free.


Convert is a testing suite for A/B, multivariate, and split URL testing. Convert offers a simple testing wizard to walk you through setting up A/B tests. Just drag and drop elements to build your own tests. Multivariate testing is also supported to dig deeper into the preferences of your visitors. Convert features a WYSIWYG editor, Google Analytics integration, revenue and conversion tracking, bounce and engagement measurement, behavior and segmented targeting, and more. Price: Plans start at $9/month.


Vanity is an “experiment driven development framework” for Ruby on Rails. Use Vanity to perform A/B testing on your Rails application and receive a simple report. Integrate Google Analytics in the Vanity dashboard. Vanity is an open-source program and open to public contributions, particularly its experimental features such as multi-series metrics. Price: Free.


Vertster is a testing tool with a simple editor. In addition to A/B testing, Vertster provides multivariate testing, advanced URL split testing, heatmap reporting, and segment optimization. Test different pictures, graphics, logos, copy, conversion funnels, forms, messages, price points, shipping offers, customer service messages, colors, and CSS designs. Price: Plans start at $15/month; free trial available for one month.


A/Bingo is a Ruby on Rails A/B testing framework written as a plugin. Test display or behavior differences in one line of code. Measure any event as a conversion, and test for statistical significance. A/Bingo also supports multivariate testing, but does not currently do statistical significance testing for it. A/Bingo provides a screencast to get started. Price: Free.

Five Second Test

Five Second Test is a simple A/B testing tool to the test first impressions of your designs. Upload a screenshot or mockup, and set your questions. Testers have five seconds to view your image, and then answer the questions. Price: Free community plan lets you do test to earn tests; paid plans start at $20/month.

Sig Ueland

Sig Ueland

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