Practical Ecommerce

10 A/B Testing Tools for Small Businesses

A/B testing is a simple process to test versions of your page and determine which produce positive results. It is a great way to remove the guesswork from your development and focus on what’s working.

Here is a list of affordable A/B testing solutions for small businesses. There are easy-to-use testing suites that provide A/B, multivariate, and split URL testing. There are also free A/B frameworks that can be installed easily.

Google Analytics Content Experiments

Google Analytics Content Experiments lets you test up to five full versions of a single page, each delivered to visitors from a separate URL. Compare how different web pages perform using a random sample of your visitors. Define what percentage of your visitors is included in the experiment. Choose which objective you’d like to test, and get updates by email about how your experiment is doing. Price: Free.


Optimizely offers a simple visual editor that makes each element on every page editable. After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again. Use A/B and multivariate testing with WYSIWYG editing and real-time reporting. Track engagement, clicks, conversions, sign ups, or anything else that matter to you. Price: Plans start at $17/month; free trial available for 30 days.


Unbounce is a tool for building, publishing and testing high-converting landing pages. Unbounce allows you to A/B test a campaign with ease. Simply put your ideas into a new landing page variation, click “publish” and your test is live and collecting data. Unbounce features a drag and drop interface and a suite of best-practice landing page templates. The dashboard provides real-time statistics on visits, conversions, and variant conversion data. Price: Plans start at $49/month.

Wingify Visual Website Optimizer

Wingify Visual Website Optimizer is a testing and optimization suite. Along with an A/B testing tool, it includes tools for multivariate testing, behavioral targeting, heatmaps, and usability testing. Quickly create tens of different versions of your headlines, images, buttons, forms, and more. Use multiple editing options to change any part of your web page. Specify different URLs to split traffic and measure which page performs best. Price: Plans start at $49/month; free trial available for 30 days.


Genetify provides developers with a JavaScript library for doing any number of A/B tests on a site. The genetic algorithm will adapt to the input (users visiting the page, achieving a pre-defined goal) and identify a more optimal page layout to the user. Genetify provides an interactive demo showing the basics of how it works. Price: Free.


Convert is a testing suite for A/B, multivariate, and split URL testing. Convert offers a simple testing wizard to walk you through setting up A/B tests. Just drag and drop elements to build your own tests. Multivariate testing is also supported to dig deeper into the preferences of your visitors. Convert features a WYSIWYG editor, Google Analytics integration, revenue and conversion tracking, bounce and engagement measurement, behavior and segmented targeting, and more. Price: Plans start at $9/month.


Vanity is an “experiment driven development framework” for Ruby on Rails. Use Vanity to perform A/B testing on your Rails application and receive a simple report. Integrate Google Analytics in the Vanity dashboard. Vanity is an open-source program and open to public contributions, particularly its experimental features such as multi-series metrics. Price: Free.


Vertster is a testing tool with a simple editor. In addition to A/B testing, Vertster provides multivariate testing, advanced URL split testing, heatmap reporting, and segment optimization. Test different pictures, graphics, logos, copy, conversion funnels, forms, messages, price points, shipping offers, customer service messages, colors, and CSS designs. Price: Plans start at $15/month; free trial available for one month.


A/Bingo is a Ruby on Rails A/B testing framework written as a plugin. Test display or behavior differences in one line of code. Measure any event as a conversion, and test for statistical significance. A/Bingo also supports multivariate testing, but does not currently do statistical significance testing for it. A/Bingo provides a screencast to get started. Price: Free.

Five Second Test

Five Second Test is a simple A/B testing tool to the test first impressions of your designs. Upload a screenshot or mockup, and set your questions. Testers have five seconds to view your image, and then answer the questions. Price: Free community plan lets you do test to earn tests; paid plans start at $20/month.

Sig Ueland

Sig Ueland

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  1. Jordi Cabot November 23, 2013 Reply

    And for those doing e-commerce with a WordPress site, check our native WordPress A/B testing solution: Nelio A/B Testing for WP ( )

  2. Mani Srivastava February 5, 2014 Reply

    Very helpful article… Thanks for sharing information.. :)

  3. Hossein Tayebi (@htayebi2) April 29, 2014 Reply

    Nice and comprehensive list. A point worthwhile mentioning is that Optimizely and Unbounce while do make it possible to run tests without IT, they can be used only for micro-refinements. Anything beyond replacing an image or changing the text colour will require IT to get involved.

    That’s why IMHO, effective and continuous A/B testing is possible only using a framework that facilitates split testing for developers.

  4. Anthony Brebion May 6, 2014 Reply

    We can also mention AB Tasty, a french solution that we edit and that is available in english. It provides the same kind of features (WYSIWYG editor, advanced targeting options, integration with third party analytics tools, e-commerce report, result segmentation, heatmap…). The full list of features is listed here:

    It has also the benefit of flexible plans (monthly subscriptions or pay as you go offers) to suit different needs and traffic.

  5. LarimarMedia May 13, 2014 Reply

    There’s no ecommerce without a/b testing, no good conversions rates without a/b testing… You don’t test, You don’t earn ;) Great list, thanks for sharing!

  6. Zac Aghion June 11, 2014 Reply

    A/B testing for websites is great, but for mobile apps the A/B testing tools are often incompatible. And with mobile apps generated nearly $30 billion in revenue in 2013, this is not a channel many businesses can afford to ignore. I recommend you guys check out – A/B testing for iOS, Android and Unity apps if you have a mobile app and are looking to boost conversions.

  7. Alex John July 5, 2014 Reply

    Wonderful job on a/b testing. it seems to me very helpful and effective.

    For more information on a/b testing, you may visit:

  8. Jeremy Clarke September 26, 2014 Reply

    Great article! If you’d like to do simple call-to-action A/B testing, checkout this free tool:

  9. Andrei January 13, 2015 Reply

    You forget to add such service as a
    Thi service is based on Google Experiment API, so it’s fully integrated with your account in Google Analytics.
    Also all the statistic data will be gathered with 100 % accuracy due to it.
    And easy-to-use visual editor allows you to create A/B and split tests in a few minutes.
    So, take into consideration this tool.

  10. DanBrew April 9, 2015 Reply

    Let me share great split test tool with you. Beginners also can use it, beacuse it is very user friendly:

  11. Scotty Truong April 26, 2015 Reply

    Thanks for a great, detailed article. I would add to the list if I may. (disclaimer: I’m the founder of the business). We’re a good fit for non-techie small businesses who want to set up simple A/B tests fast.

  12. Andrei Baklinau May 1, 2015 Reply

    But what about such A/B testing solution as
    It’s very easy to start A/B testing with this tool.
    Also it provides full and automatic Google Analytics integration, visual editor, intuitive interface and very good price!

  13. caleb Anderson October 7, 2015 Reply

    This free A/B split test calculator shows if case A or case B is better. Moreover, it shows how sure it is that there is a real difference between the two cases and it’s not just the work of coincidence. The higher certainty level, the more sureness for you about the fact that one is better than the other. Everyone needs to meassure sureness, certainty, confidence of the results.

  14. Ricard Chramer November 18, 2015 Reply

    Hi! Don’t forget the Great editor, easy A/B testing, drag n drop banners and popups, heatmaps, easy to use statistics and pretty good pricing!

  15. Alex April 7, 2016 Reply

    Thanks for the read. I believe there’s another tool that should be considered here. ( ) – probably the cheapest one out there. I’ve tried several tools and in terms of price it’s about as cheap as it gets. Doesn’t have a heatmap, though.

  16. Ron May 26, 2016 Reply

    If you are building Forms – check out A formbuilder with built in a/b testing. lets you easily compare several forms.

  17. Ioan Gerosanu May 24, 2017 Reply

    Congrats for compiling such a great resource, although I’d like to shed some light on a tool that’s going to boost a small business for a great deal. If you are looking for a strong alternative to the tools mentioned above, be sure to take a look at:

  18. Georgi Georgiev June 27, 2017 Reply

    Hey Sig,

    Maybe you would want to include a review of the AGILE A/B Testing Calculator ( ) in the above comparison?

    It’s a light-weight solution for statistical design and evaluation of A/B & MVT tests for conversion rate optimization, landing page optimization, e-mail template optimization etc. By using it you not only have much more rigorous statistics, but can also gain up to 80% improvement in testing speed and ROI. This is due to the employed statistical methods, taken straight from modern medical trial design.


  19. haricharan December 3, 2017 Reply

    Really helpful to find more a/b testing tool. I have complied a new list, I hope this will be helpful for your followers.