For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help businesses appear in local search results and get found by consumers.
Here is a list of local SEO tools for small businesses. There are agents for local directories, geo-targeted keyword tools, citation finders, reputation managers, audit tools, and more. Some are dedicated local SEO tools; others are local components of larger SEO platforms.
WhiteSpark builds tools and provides services to help businesses with local search optimization. Its Local Citation Finder helps businesses discover where to list for better local search rankings. Get hundreds of citation sources per key phrase. Re-run searches to see which new citations are showing up for you or your competitors. Track the citations you already have so you’re not wasting your time. WhiteSpark also offers customized service from LocalSpark, its team of local SEO experts. Price: Local Citation pricing starts at $16.67 per month.
BrightLocal began as a search agency providing local search services. To help local businesses, it developed a platform to automate tasks such as running audits, tracking rankings, identifying citations, and submitting to local directories. Find and monitor existing citations and NAP — name, address, phone — data. Monitor your reputation on review sites. Get alerts to thank good reviews and quickly resolve negative reviews. Spy on competitors, see where they’re listed, and build new citations. Price: Plans start at $19.99 per month for a single business.
Moz Local is an inexpensive tool that helps local search engines and new customers find your business online. Moz Local pushes accurate location data to all the major data aggregators and several top-tier online directories, helps you close duplicate business listings, and lets you easily update your business listings. Monitor your published listing’s status and track the impact of location management on search engine results over time. Price: $84 per year.
LSEO is a local SEO solution that provides a do-it-yourself approach to empower businesses and demystify local SEO. Get a custom LSEO score of how you’re doing online. LSEO provides you with a playbook to improve your score, rankings, and traffic. As you submit your work, LSEO’s automated systems and local SEO experts score how you’re doing and provide specific, step-by-step feedback to help you improve your local SEO and online visibility. Price: Plans start at $99 per month.
Yext is a “digital presence management” platform, helping over 500,000 business locations manage geo data and promotional content across map, app, search engine, and directory partners. Customize and update content for each of your locations. Bulk edit across all your locations at once, or bulk edit specific locations. Extend your brand presence, campaigns, and customer engagement to the local level with unique SEO-optimized websites and campaign landing pages for each location. Price: Contact on pricing.
Localeze is a business listings management platform for local search. It provides tools for businesses to verify, manage and enhance the identity of their local listings online. Update local listing information with over 100 local search platforms, mobile applications, navigation systems, and directories at one time from one place. Price: $24.75 per month for up to 24 locations.
SEMrush offers tools for keyword research and competitor analysis to help you develop your advertising strategy. Its Position Tracking tool allows you to track any domain or keyword from any location and filter down to location-specific data. Create multilingual tracking campaigns for any location. Add up to five competitive domains in your tracking campaign. The Competitors Discovery feature will show you which local competitors are ranking in Google’s top 100 results for the same keywords that you are targeting. Price: Plans start at $69.95 per month.
GeoRanker is a local SEO platform that uses servers from different locations and retrieves live ranking data from Google, as displayed to any user from a particular location. Use the Citation Finder to identify the best citation sources for an industry and location. Use the Local Rank Checker & Tracker tool to check your website ranking as a local user, getting the results of your SEO campaigns and identifying the way your website ranks on different search engines. Price: Limited free plan available. Premium plans start at $99 per month.
LocalVox is an online marketing platform that helps local businesses market themselves online through search, social media directories, email, and more. Create news, deals, and events once using a content wizard. Easily publish your content across local publishers and directories. Price: Contact for pricing.
Yoast Local is a local variation of the Yoast WordPress SEO plugin. The Yoast Local plugin provides Google and other search engines with the right information to show your business in the local search results. If you have a WordPress site, the plugin allows you to insert Google Maps, the addresses and business hours of your locations, and a store indicator to help customers find the nearest location or your company. Price: Single site is $69. Multisite plans start at $129.