Search is a big opportunity to provide a positive shopping experience. Helping customers find what they’re looking for is a proven way to generate sales.
Here is a list of sites that offer compelling search. Some of these sites provide traditional site search with advanced search options and filters. Others seek to change the way consumers search, providing customized search results, based on individual tastes, and answering search with socially curated content. All of these sites make search fun.
Etsy is a marketplace for handmade and vintage goods. The site displays a site search bar with auto-complete, and results are displayed with prominent sort and filter options, including color and price range. Visitors can remove individual filters without having to void their entire search.
Buyosphere is a fashion advice community, where shoppers can browse the community-created style guides and ask for advice on where to find products. Its goal is to create the best and most unique content through user-curation, unearthing unique designers and products consumers won’t find through traditional search.
Svpply is a community-curated site that helps you find products from the people and stores you find interesting. Create your personal feed by following your style gurus, then filter your feed by product category, gender, or price. You can also search the 1.1 million products in the shop section, filtering products by popularity, price, or keywords. The site-search bar is also floating, visible to members at any time.
oSkope is an intuitive visual search assistant that lets you browse and organize items from ecommerce sites, such as Amazon and Ebay. Select a store and refine your search with sub-categories and keywords. Thumbnails appear that contain text info, video or links to the original webpage. oSkope offers multiple ways to view your visual results. Use the slider to change size and number of the thumbnails.
ShopStyle is the ecommerce site of POPSUGAR, a content-marketing lifestyle brand for women. With its in-house editorial staff, POPSUGAR delivers news, information, and branded content on entertainment, fashion, beauty, fitness, and food. ShopStyle’s site-search bar can filter products, articles, video, galleries, and conversations. Results can be filtered by brand, price, sales, and more. Filters can easily be applied and removed, and searches can be saved.
Hipmunk is a travel search site that aims to take the agony out of travel planning. Flight results are presented in a visual timeline that allows people to select the best flight for them at a glance. Users can also run multiple search tabs for easy comparisons. Also hotel search results are shown on a map so that people can view where in a destination they will be staying, along with nearby landmarks.
Rent the Runway
Rent the Runway is a site to rent designer dresses, jewelry, and fashion accessories. Search dresses and accessories through a variety of categories, then filter by designer, price, and length. Users can also search with Our Runway — entering body-type and age, and then viewing photos of the search result dresses on actual customers.
Sweetwater.com – Guitar Gallery
Guitar Gallery is an extremely comprehensive product gallery for Sweetwater.com, a musical instrument retailer. Guitars can be searched and easily filtered by brand, price range, color, or an extensive list of additional qualities. Each product has nine images to toggle. Save favorites and compare their specs head-to-head with the click of a button. Models with multiple items in stock can all be displayed side-by-side, so the consumer can pick out the exact item and serial number desired.
Airbnb is an online community marketplace for people to list, discover, and book unique accommodations around the world. It features a large search bar for your destination, dates, and guest, along with beautiful background images of inspirational destinations. Filter results by room type, price, neighborhood, amenities, or keywords. Select results and view locations on a Google map. You can also browse popular destinations, neighborhoods, Airbnb picks, or find out where friends are going through a Facebook connection.
Lyst is a fashion-shopping site that gives you your own shopping experience with your own stylefeed. Lyst partners with leading brands, boutiques, and department stores to follow. Select five fashion brands to begin. Filter your stylefeed by price, type, sales discount, color, or keyword. Add products to your feed and get alerted when they go on sale.
Stipple is an application that seeks to redefine where we search, enabling users to plant rich content within images. When viewers mouseover a Stippled image, pins are displayed, revealing additional images or content. Stipple allows marketers to plant ads within images that contain their products. Its new shopping application allows consumers to explore, compare and buy products without leaving an image.