Social Media

23 Instagram Tools to Connect with Shoppers

Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers.

Here is a list of tools for businesses to promote their brands on Instagram. There are tools to create and edit images, schedule posts, measure results, track followers, and even sell products.

Instagram Tools for Businesses

Instagram Business Tools. Use Instagram’s tools to give your business an edge on the platform. Build an ad on Instagram using photos or video to tell your story. Run carousel ads for added depth in a single ad, or complement your feed content with ads on Instagram Stories. Follow Instagram’s business blog to get the latest announcements, updates, and best practices.

Instagram Business Tools.

Layout. Layout is Instagram’s app to create creative collages for sharing. Tap to mirror, flip, or replace images; hold and drag to swap images; pinch to zoom in or out; or pull the handles to resize. Tell a story, show off an outfit, or just splice, dice, and change the look of your regular photos to convey a mood or theme. Price: Free.

VSCO. VSCO is an app to edit and share photography. Capture an image, then enhance it with your favorite filter to get the look you want. Choose from a host of free editing tools, such as fade, clarity, skin tone, tint, sharpen, saturation, and temperature — each with manual adjustments. Transform your photos into something beautiful and express yourself creatively. Download hundreds of free (and paid) filters. Price: Free.

Enlight. Enlight is an app to create striking images on an iPhone. It offers precise and selective control over tone, color, and details. Create and save your own unique presets. Built-in masking within every tool allows you to seamlessly blend effects. Overlay photos, add customized text, and bring out lost detail with a single swipe. Price: $3.99.


Boomerang. Boomerang from Instagram is an app to create captivating mini videos that loop back and forth. Find a subject that’s moving, then tap Boomerang to shoot a burst of 10 photos. Share it on Facebook and Instagram right from the app, or save to your camera roll to share later. Price: Free.

Font Candy. Font Candy is a tool to add quotes, artwork, filters, and colors and even layer multiple images. Choose from a curated collection of over 45 fonts or add your own to overlay text on your photos. Contains powerful text editing capabilities, including text curving, opacity controls, and shadow. Price: Free.

SocialRank. SocialRank is a tool to track and analyze your Instagram and Twitter followers. Sort your followers by most valuable and most engaged (retweets, mentions, comments, tags on Instagram, and more). Filter and pinpoint your followers by bio keyword, word and hashtag search, geographic location, and more. Price: Basic is free. Premium is $49 per month.


SnapPen. SnapPen is a quick tool to write on a photo. Just select a photo, scribble, and share. No cluttered options or complicated controls. Only the essential functions and tools are included. Price: $0.99.

Snapseed. Snapseed is a complete photo editor developed by Google. It features 26 tools and filters, including healing, brush, structure, high dynamic range (HDR), and transform. All styles can be tweaked with precise control. Insights feature tips and tricks about Snapseed and general photography. Price: Free.

Crowdfire. Crowdfire is a smart app for automated marketing. Enter your focus, then connect your accounts. Crowdfire monitors accounts in real time and figures how you can grow. It automatically finds content that your audience will like and posts it across your social media accounts at the best time to keep your audience engaged. Price: Account is free. Advanced features available with in-app purchases.


Instagram Feed WD. Instagram Feed WD plugin lets you display image feeds from single or multiple Instagram accounts onto a WordPress site. Increase the social engagement of your Instagram account, displaying its content into your site, and getting more followers. It updates your website galleries automatically when adding images to Instagram. Price: Premium licenses start at $25.

Social Insight. Social Insight is a marketing platform for Instagram. Schedule your content. Automatically post on the exact date and time you specify. Identify, organize, and manage your followers. Follower Insights makes it easy to reach out to those who already know you. Monitor engagement, follower growth, interactions, and more. Price: Plans start at $29 per month.

Iconosquare. Iconosquare is an Instagram analytics and management platform. Measure your follower growth and analyze and optimize your audience engagement. Manage all your Instagram accounts, track comments on your posts, and monitor content. Draft, caption, and schedule your Instagram posts in advance. Price: Plans start at $9 per month.


Later. Started at a hackathon in 2014, Later has evolved from a scheduling tool for Instagram posts into a visual content marketing platform. Later lets you aggregate and plan your content, grow your audience, and share your photos and videos. Price: Basic plan is free. Premium plans start at $9 per month.

Repost for Instagram. Repost for Instagram makes it easy to repost your favorite photos and videos on Instagram while giving credit to the original Instagramer. When you find something you want to repost, simply copy the share URL and open Repost. Then position the attribution mark and send the reposted media back to Instagram. Price: Free.

Hopper. Hopper is an Instagram scheduler that posts for you. Upload, plan, and schedule posts in advance to multiple Instagram accounts. Features include image editing, reposting and rescheduling old images, calendar planner, upload from Dropbox, and more. Price: $19 per month for one account.


Minter. Minter provides Instagram and hashtag analytics. Measure your audience growth. Find out who are your new followers and who unfollowed you. Find out which of your posts resonate most with your audience, the time when your posts get the most likes and comments, and which hashtags trigger engagement. Track multiple Instagram accounts and hashtags. Price: Plans start at $20 per month. Minter automatically sends you an email once your report has been generated.

Sprout Social. Sprout Social is a social media management and marketing platform. With Sprout Social’s Instagram integration, you can schedule posts, manage comments, monitor hashtags, and run reports. Measure your efforts with Sprout Social’s Instagram analytics suite. Track post performance, trends in hashtag usage, audience engagement, and competitor data. Price: Plans start at $59 per month.

Yotpo. Yotpo helps you attain user-generated content. Collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. Share reviews across your social platforms to acquire more traffic. Price: Basic is free. Contact for premium pricing.

Yotpo. links your Instagram to your custom shoppable gallery of products, one click away from your Instagram profile. Direct traffic from individual posts on Instagram to anywhere on the web. Price: Plans start at $49 per month.

Showcase. Showcase lets you create shoppable Instagram galleries for your site. Tag products that are featured in each of your posts so your customers can shop directly from your gallery. Price: Basic is free. Pro plan is $29 per month.

Like2Buy. With a Like2Buy gallery, your fans can read your stories, shop your Instagram feed, reserve a room, or take other actions. Like2Buy galleries can be localized to deliver the right content to global customers. Adjust what you post and link to by referencing granular analytics on what’s working and what’s not. Contact for pricing.

Foursixty. Make your Instagram images shoppable. Turn your brand and user-generated content into shoppable galleries for your online store, email newsletters, blog, and more. Reveal which content drives engagement and revenue. Customize and curate your shoppable Instagram galleries to ensure they’re in line with your brand identity. Price: Plans start at $50 per month.


Sig Ueland
Sig Ueland
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