Schools & Resources

25 Top-Selling Ecommerce Books in August 2011

A new school year is just around the corner. Time to hit the ecommerce books.

Here is a list of Amazon’s top-selling ecommerce books in August. There are several books on using social media to help your business. And there are books on creating dynamic content for your site. There are also general books on ecommerce. The list begins with the top-selling book.

To compile this list, I navigated to Amazon’s “Books” category. From there, I selected the “Business & Investing” sub-category. From there, I chose “Browse Subjects,” selected “Industries & Professions,” and chose “E-commerce.” From those results, I sorted by “Popularity.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.

25 Top-Selling Ecommerce Books

The Zen of Social Media Marketing by Shama Kabani and Chris Brogan

This book is a stress-free guide to accessing popular social media marketing tools and increasing your business. Kindle $4.49; Paperback $11.12.

Likeable Social Media by Dave Kerpen

Harness word-of-mouth marketing on social media to transform your business. Learn how to engage your online customers and help them spread the word. Kindle $8.85; Paperback $10.44.

Content Rules by Ann Handley, C.C. Chapman and David Meerman Scott

This book examines the art and science of developing marketing content that people care about, through blogs, podcasts, videos, ebooks, webinars, and more. Kindle $8.99; Hardcover $13.86.

Groundswell by Charlene Li, Josh Bernoff

Evaluate new social technologies as they emerge. Determine how your customers are participating in social media, and build social technologies into your business. Kindle $8.79; Paperback $10.17.

The New Rules of Marketing and PR by David Meerman Scott

Leverage web-based communication tools to reach your customers. Establish a personal link with the people who make your business work. Kindle $9.99; Paperback $12.48.

Web Analytics 2.0 by Avinash Kaushik

This book presents a framework for thinking about analytics. Measure social media and multichannel campaigns, achieve optimal success by leveraging experimentation, and employ tactics for truly listening to your customers. Kindle $21.27; Paperback $23.63.

The Six-Figure Second Income by David Lindahl and Jonathan Rozek

This book gives you a straightforward path to build your first ecommerce business: finding your first product to sell online, setting up your site, and building customer relationships. Kindle $14.82; Hardcover $16.47.

Get Rich Click! by Marc Ostrofsky

This is a comprehensive guide to ecommerce business models, detailing a number of success stories. It covers search, advertising, optimization, affiliate marketing, content, social networks, payment gateways, shipping, and more. Kindle $9.99; Hardcover $11.54.

Socialnomics by Erik Qualman

This book is a look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. Kindle $8.76; Paperback $9.22.

The Social Media Bible by Lon Safko

Learn the tactics, tools, and strategies in social media that are necessary for business success. This guide examines the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power and efficiency. Kindle $15.71; Paperback $17.46.

Engage! by Brian Solis and Ashton Kutcher

A guide to branding and building your business with social media, this book leads you through the steps for conceptualizing, implementing, managing, and measuring a social media program. Kindle $8.99; Paperback $11.92.

The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book lists twenty-two laws for building a brand and keeping it alive, and backs them up with a variety of examples. Paperback $12.91.

The Facebook Effect by David Kirkpatrick

This book follows Facebook from its genesis in a Harvard dorm room to the modern social empire, as it weighs the social implications of the site. Paperback $6.40; Hardcover $17.16.

Behind the Cloud by Marc Benioff, Carlye Adler

Marc Benioff, the founder, chairman and CEO of, tells how he and his team defined the cloud computing revolution and sparked a $46-billion dollar industry. Kindle $15.37; Hardcover $18.45.

eBay 101: Selling on eBay For Part-time or Full-time Income by Steve Weber

This book will teach you the ins and outs of selling on eBay. Find great inventory at low prices. Identify niche markets for big profits. Get tax insights and guard against fraud. Kindle $7.96; Paperback $12.89.

Starting an eBay Business For Dummies by Marsha Collier

Everything you need to run an eBay business, learn how to use social media to promote your business, maintain your own customer service center, and build your audience. Kindle $14.84; Paperback $16.49.

Success Secrets of Social Media Marketing Superstars by Mitch Meyerson

This book presents the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Let the experts teach you how to create effective social media campaigns, reach out to millions and grow your business. Kindle $14.84; Paperback $16.49.

ProBlogger by Darren Rowse and Chris Garrett

Launch and maintain a blog that makes money. This book offers step-by-step instruction on how bloggers make money, why niches matter, how to use social media and content aggregators, and more. Kindle $14.68; Paperback $16.39.

Facebook Marketing: An Hour a Day by Chris Treadaway, Mari Smith

This book teaches you how to target Facebook users who have provided real data about themselves. Quickly get up to speed on Facebook’s conventions and demographics. Kindle $16.49; Paperback $19.59.

How I Made My First Million on the Internet and How You Can Too! by Ewen Chia

In this step-by-step guide to setting up an Internet business, Ewen Chia attempts to demystify marketing jargon and shares the tips and techniques he uses in his online businesses. Kindle $7.69; Paperback $12.89.

The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas

A fast track to harnessing the power of the web for your marketing goals, this book begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques. Kindle $9.99; Paperback $11.78.

Brand Media Strategy by Antony Young

This book explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. Hardcover $19.14.

Measure What Matters by Katie Delahaye Paine

Get stet-by-step guidance to build a list of top influencers in your marketplace, use data to get closer to your customers, measure the impact of events, and measure your relationships. Kindle $10.44; Hardcover $17.46.

Content Is Cash by Wendy Montes de Oca

Learn how to find no-cost ways to maximize content syndication, online PR, social networking, article directories, guerrilla marketing and message boards to achieve breakthrough results. Kindle $9.99; Paperback $13.41.

Search Engine Optimization by Kristopher B. Jones

A visual approach to the power of SEO marketing, this book uses over 600 screenshots to explore search-engine marketing principles, such as keyword generation, on-site optimization, internal linking, URL structure, content creation, and much more. Kindle $10.99; Paperback $19.72.

Sig Ueland
Sig Ueland
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