The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018.
Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, and similar content with the specific goal of attracting, engaging, and retaining customers.
Often the best forms of content marketing are helpful, informative, or entertaining. What follows are five content marketing ideas your business can use in June 2018.
1. Stanley Cup Playoffs
The National Hockey League’s iconic trophy, the Stanley Cup, is named for Lord Stanley of Preston who was appointed General Governor of Canada in June 1888. Lord Stanley quickly became a fan and supporter of the hockey.
The original cup was made in Sheffield, England. It cost 10 guineas. But winning it is priceless for the teams competing in a long and excruciating playoff.
To earn it, a team must finish among the top 16 franchises at the end of the NHL’s regular season and then survive four rounds of playoffs.
Each of the playoff rounds consists of a best-of-seven series. If each series ran its full course, the Stanley-Cup-winning team (and its final opponent) would have played 28 games. So it is little wonder that the NHL playoffs, which started on April 11, 2018, won’t be done until sometime in June.
This event provides content marketers with several opportunities for articles, podcasts, videos, or similar content. Here are a few examples to spark your creativity.
- Fashion retailer: Critique player and coach attire during post-game press conferences. Was that a Salvatore Ferragamo tie?
- Power tool retailer: Describe the tools and techniques used to sharpen playoff hockey skates. Is it done by hand? Do you use a grinder?
- Fitness products seller: Publish a series of workout plans meant to improve skating performance.
2. Weddings and Anniversaries
In a comment to an earlier edition of content marketing ideas, contributor Elizabeth Hollingsworth pointed out that June is the beginning of the wedding season in some countries. This is a fact Statista supports, noting that about 35 percent of all matrimonies in the United States take place during the summer months.
Why not recognize this seasonal trend and release wedding- and anniversary-related content this June? As with all content marketing, aim to be useful, informative, entertaining, or a combination. Also, be true to your industry.
Thus an online store selling woodworking tools might publish an article such as “10 Great Anniversary Gifts You Can Build in a Weekend.” A store that sells luggage could publish “Why You Deserve a Destination Wedding” or “The 50 Best Honeymoon Destinations on Earth.”
3. Start Your Podcast
Podcasts are popular. About 40 percent of Americans over the age of 12 have listened to a podcast at least once, according to a 2017 Edison Research survey.
What’s more, about one in four Americans probably listened to a podcast within the past month, again according to Edison Research.
Given how easy making a podcast can be and the fact that many folks are familiar with podcasting, try to launch your own this June. Your podcast will help your business make a personal connection with an audience of potential shoppers and give you a steady stream of content for folks to engage.
Consider aiming the podcast’s content at the industry you serve.
4. Father’s Day: June 17, 2018
Creating content in June about or for fathers is not a unique idea. Father’s Day, which is meant to celebrate the men who raise us, is the most recognized, the most outstanding national holiday of the month.
Obvious or not, load up on Father’s Day content.
First, Father’s Day shoppers will reportedly spend something like $15 billion. Gift guides, product reviews, and even product related how-to content could help spur ecommerce sales.
Beyond the sales, engaging — even sentimental — Father’s Day content may be an opportunity to connect with your company’s potential customers.
5. Repurpose Content
Not everything your ecommerce business publishes this June has to be new or original. Rather, content marketers can be successful refreshing existing articles or videos.
Say an online fly fishing retailer once published an article called “The 50 Greatest Flies of All Time.” It could reuse this post in at least few ways.
- Refresh it. The store could refresh the article, adding new flies or facts.
- Change format. A well-written article can be transformed into the script for a video. Thus the “50 greatest flies” article could find new life on YouTube or Facebook.
- Live it. Using the original article as a guide, the company could release 50 videos showing how each fly performed during an actual fishing adventure.