July 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for July 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

Using Pokémon Go to Entice Shoppers to Local Businesses

On July 6 and 7, 2016, Niantic and Nintendo began rolling out a new augmented reality app called Pokémon Go. Within a few days it was a hit. Kids and adults nationwide began downloading and playing this new scavenger hunt-like game. Read Article…

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10 Google Analytics Custom Alerts, for Ecommerce

Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a sudden traffic drop. The alerts are easy to set up. Read Article…

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5 Content Marketing Ideas for August 2016

The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a powerful strategy wherein businesses create, publish, and distribute content with the express purpose of attracting, engaging, and retaining customers. Read Article…

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Using Google Analytics to Identify Conversion Weaknesses

It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout if they have other options, such as Amazon or your competitors. But how can you measure your ability to convert browsers to shoppers? Read Article…

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30 Facebook Tools for Businesses

Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of Facebook tools for businesses. Included are a variety of ad tools, such as custom and lookalike audiences, a vast audience network, and the small but powerful Facebook pixel. Read Article…

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To Improve SEO, Understand How It Works

Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key to understanding SEO. Read Article…

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SEO: Content Is King but Links Are Gold

Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search. Read Article…

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SEO: Most Online Shoppers Start at Amazon and Google, Study Says

When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping search on Amazon, with 35 percent searching on Google first. Read Article…

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CSS, JavaScript Frameworks for Ecommerce Sites in 2016

The CSS and JavaScript frameworks an ecommerce business chooses can have a significant impact on that business’s website features, performance, and development costs. Read Article…

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Create Responsive Ecommerce Product Pages with Bootstrap

The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap to build a professional looking page. Read Article…