With the existence of social networking and consumer review sites, disgruntled customers can post negative comments about an ecommerce merchant and cause lasting harm. Neal Creighton is CEO of RatePoint, a firm that provides reputation management tools for ecommerce merchants. He joins Practical eCommerce’s Kerry Murdock to discuss ideas for managing a firm’s online reputation, including RatePoint’s reputation management solutions.
Management & Finance
RatePoint CEO On Reputation Management
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