Practical Ecommerce

SEO: Remember LinkedIn for Inbound Links

Editor’s Note: Bill Hartzer is a contributor to Practical eCommerce and manager of search engine optimization and social media marketing with VizionInteractive, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog.

Inbound links are important for search engine optimization. In order to get more links to your website from other trusted websites, consider LinkedIn. This site is an online networking tool that helps you discover job candidates, industry experts and business partners. Many of your employees might already be using LinkedIn as a networking tool. But they may not have links from their profiles to your website.

This article will explain how to add links in a LinkedIn profile. If you have not registered for LinkedIn, I suggest you do so now. You’ll need to register, confirm your email address, and start filling out your profile. For this simple task of adding links to your profile, I’m assuming that you already have a profile set up. From there, take the following steps:

Step 1. Log into LinkedIn.

Step 2. On the left side, you’ll see some links:

Navigation menu in LinkedIn.

Navigation menu in LinkedIn.

Step 3. Click on the Profile link as shown below. You should be seeing the “Edit My Profile” tab (not the “View My Profile” tab). This tab allows you to edit your profile.

LinkedIn Profile edit function.

LinkedIn Profile edit function.


Step 4. Scroll down until you see the “Websites” link in the middle of the screen, as shown below: If you have already added websites to your profile, you can click on the “Edit” link to edit each one, if necessary.

Use "Websites" to add links.

Use “Websites” to add links.


Step 5. Click on the “Websites” link. You will then be brought to the “Additional Information” section, as shown below:

"Additional Information" contains recommended links.

“Additional Information” contains recommended links.

Step 6. Click on the “Edit” link there in order to add or edit the websites you have listed in your profile. You are brought to the “Additional Information” page as shown below:

Add up to three links in "Additional Information."

Add up to three links in “Additional Information.”

There are three links that you can add to your LinkedIn Profile. I suggest that you fill out all of the links, using the appropriate “anchor text” or “keywords” that describe each link. If you do not have more than one website, then you might consider linking to your website’s home page and two additional web pages on your website, such as an important product page or your company’s “About Us” web page. You might also consider adding links to your social media or social networking profiles on other social media websites, such as

Summing Up

LinkedIn is a helpful networking tool that can also create inbound links to your ecommerce site. These links will not only generate traffic to your site, but will also help with your search engine optimization efforts, as the search engines monitor inbound links to determine a site’s ranking.

Bill Hartzer

Bill Hartzer

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  1. Michael L Brown December 23, 2009 Reply

    Hi Bill,
    Fantastic article. Very informative! This is exactly the info I needed to get my link strategy going. I have been aware of LinkedIn for some time now, but I was unsure how to get started. Now I know! Thanks again for the article and keep them coming.

  2. Nate Gilmore December 23, 2009 Reply

    This is brilliant and obvious. I just did this and it is easy!

    I’m going to have everybody in our company do it.

    Rocking recommendation! Best quick tip I’ve seen in a while.


    Shipwire [product fulfillment](

  3. kmadhav December 23, 2009 Reply

    True information about how to make inbound links from
    Linkedin. Linkedin profile links is considered as backlinks for your site or blog. Google gives values to these links.

    Best Regards,

  4. Stephan Spencer December 27, 2009 Reply

    Unfortunately these links from LinkedIn are of no SEO benefit. They used to be, but now LinkedIn nofollows those links. So neither the anchor text nor the "vote" are associated with the URLs cited in your LinkedIn profile. Sorry to be the bearer of bad news!

  5. Dean Iodice December 28, 2009 Reply

    I suspected that was the case, as most social networks are nofollow on their links. The only benefit at this point would be for users to find you but even then I think very few actually read profiles.

  6. Nicholas Burman December 28, 2009 Reply

    At the very least, anyone viewing your profile is aware of the array of places to find you online. This organic and real use of actual links helps just as much as SEO since it will actually drive traffic (interested, useful, business-wise traffic) to your sites.

  7. yfsindia August 2, 2013 Reply

    Informative article!! Linkedin is indeed the best for inbound links and its really accepted by Google. Good job Bill!