Practical Ecommerce
    Get the Practical Ecommerce RSS feed

    Lawrence Cramer

    CEO of Application Dynamics Inc ( ), Founder of, and Partner and technology and new media director for, I have a rare combination of skill sets. I'm a bona fide, certified "web geek" but I also have a keen eye for design and a deep understanding of the marketing side of the equation. I specialize in ecommerce and social media (web 2.0) and am known to love a good wine and motorcycle touring. You will find my blogs at: and my for-fun video blog at:

  • Marketing

    Social Media Marketing: Four Steps for Getting Started

    November 24, 2009 •

    Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising campaign. Step One: Commit Yourself to Co... Read More »