CEO of Application Dynamics Inc ( ApplicationDynamics.com ), Founder of Cartweaver.com, and Partner and technology and new media director for VineVertical.com, I have a rare combination of skill sets. I'm a bona fide, certified "web geek" but I also have a keen eye for design and a deep understanding of the marketing side of the equation. I specialize in ecommerce and social media (web 2.0) and am known to love a good wine and motorcycle touring. You will find my blogs at: http://blog.cartweaver.com and my for-fun video blog at: http://decanterbanter.com
Let’s take a moment to map out a cheap and effective social media strategy. Understand that cheap does not mean easy. This will take a dedicated effort and a lot of hours. But those hours could be more valuable than a high-priced advertising campaign.
Step One: Commit Yourself to Co...
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