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Google Ads
Google Instant and Pay-per-click Advertising
September 30, 2010 • Scott Smigler
Many online retailers take the "ready, fire, aim" approach when structuring their PPC (pay-per-click) campaigns. However, as competition intensifies and search engines evolve, online retailers who fail to organize their campaigns in more thoughtful ways will be penalized. Those who “aim...
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Google Ads
Pay-Per-Click Advertising: Six Metrics that Drive Performance
August 30, 2010 • Scott Smigler
Editor's Note: We welcome Scott Smigler as our new pay-per-click advertising contributor. Smigler is a pay-per-click expert, and he's the president of Exclusive Concepts, a prominent pay-per-click, search-engine-optimization and ecommerce-conversion consultancy. If you are committed to...