Charts: U.S. Direct-to-consumer Sales 2018 to 2020

In 2020, retail U.S. ecommerce sales represented 8.8 percent of overall retail (combined brick-and-mortar and ecommerce), as noted below. This is up from roughly 6.0 percent in 2018.

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As shown below, direct-to-consumer ecommerce sales in the U.S. in 2020 represented 4.1 percent of total retail ecommerce. In 2018, U.S. DTC ecommerce sales were roughly 3.4 percent of total ecommerce retail sales.

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The growth in U.S. direct-to-consumer ecommerce sales continues, albeit at a slower rate. In 2018, year-over-year growth was 56.6 percent. In 2020, it was 24.3 percent.