Practical Ecommerce

Should you consider a .ws domain?

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

“I have been advised by experienced marketers to use .com domain names for all my websites. But I have also been approached by people representing Global Domains International (GDI) telling me that their domain .ws is exploding on the Internet and that I should use it instead of .com. What is your opinion?” — Bill Zimmerman

“Exploding” is marketer’s hype, perhaps to press full advantage out of GDI’s multi-tier affiliate marketing structure (5 levels), “with the potential to earn commissions on unlimited levels as a GDI Master Affiliate.”

However, percentage-wise, few average people are really aware of .ws as a domain. Maybe in a few years more people will associate it with the Internet. The advantage, of course, is that you are much more likely to be able to get the domain name of your choice — since there just isn’t much demand for .ws domains. Yes, major corporations have bought .ws names to protect their brands, but they don’t advertise using these domains. Based on recognition value (reflected by domain resale values at, a .com domain is best, followed by .net.

Dr. Ralph F. Wilson

Dr. Ralph F. Wilson

Bio   •   RSS Feed


Sign up for our email newsletter

  1. darren July 16, 2012 Reply

    I am a new GDI affiliate, and I thought I might offer a few things to consider. Even though the .com is the most popular, would it generate the most business? Whether .com .net or .ws to get placed high on the search engines all of the same steps need to be taken. There is no advantage to .com as far as being placed higher in the search engines. And if you have brochures or business cards, and you have a website with a .ws extension and your customers want to visit your site, they won’t refuse to type in your web address just because it ends in .ws! So in my opinion there is absolutely no disadvantage to having your website end with .ws there are only advantages.

    If you do change your mind and want to have a website that ends in .ws please go to to sign up.