Design & Development

Should you consider a .ws domain?

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

“I have been advised by experienced marketers to use .com domain names for all my websites. But I have also been approached by people representing Global Domains International (GDI) telling me that their domain .ws is exploding on the Internet and that I should use it instead of .com. What is your opinion?” — Bill Zimmerman

“Exploding” is marketer’s hype, perhaps to press full advantage out of GDI’s multi-tier affiliate marketing structure (5 levels), “with the potential to earn commissions on unlimited levels as a GDI Master Affiliate.”

However, percentage-wise, few average people are really aware of .ws as a domain. Maybe in a few years more people will associate it with the Internet. The advantage, of course, is that you are much more likely to be able to get the domain name of your choice — since there just isn’t much demand for .ws domains. Yes, major corporations have bought .ws names to protect their brands, but they don’t advertise using these domains. Based on recognition value (reflected by domain resale values at Afternic.com), a .com domain is best, followed by .net.

Dr. Ralph F. Wilson

Dr. Ralph F. Wilson

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