Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on small business grants, eliminating counterfeit products, curated marketplaces, video distribution, and a Pinterest IPO.
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Ecommerce Product Releases
Amazon launches Project Zero. Amazon has announced Project Zero, a new program that empowers brands to help eliminate counterfeits. Project Zero combines Amazon’s technology and machine learning to detect counterfeits of its products. Automated protections continuously scan stores and proactively remove suspected items.
Target announces the launch of Target+, a curated, third-party marketplace. Target is launching Target+, a curated assortment of products from third-party sellers on Target.com. It’s designed to complement Target’s current assortment in popular areas such as home, toys, electronics, and sporting goods. Guests will find these and other Target+ products throughout Target.com.
Amazon launches Amazon Day. Amazon Day is a new option that lets users select a day for delivery. Users can look for the Amazon Day delivery option at checkout and select the day that works for them. Most items can be ordered for Amazon Day delivery up to two days before the chosen day.
FedEx launches Small Business Grant Contest. The FedEx Small Business Grant Contest recognizes and rewards unique small businesses with grants up to $50,000. Entering the contest is a chance to promote your business. Enter by March 25, then share your profile to get votes. Votes may help you get noticed and are one of many factors in the judging process.
Pinterest files to go public. Pinterest has filed for a U.S. initial public offering. It is expected to seek a valuation of at least $12 billion. Pinterest is working with Goldman Sachs and JPMorgan Chase to underwrite the listing, which could raise approximately $1.5 billion.
RollWorks launches identification solution for account-based sales and marketing. RollWorks has announced the launch of its identification solution, making it easier for B2B marketing and sales teams to strengthen their account-based programs. The new addition to RollWorks’ account-based platform enables marketers to (i) hone their ideal customer profile, (ii) create and prioritize a target account list, and (iii) identify key buyers and buying committees within target companies. The RollWorks identification solution can surface insights and targets from a comprehensive B2B database of 320 million verified business contacts across 18 million accounts. Contact for pricing.
Bluecore unveils Bluecore Communicate for personalized email at scale. Bluecore, a retail marketing technology company, has announced the launch of Bluecore Communicate for full personalization with performance-based pricing. Artificial intelligence-driven Bluecore Communicate features an intelligent interface that’s informed by a unified view of product, shopper, and behavioral data. Contact for pricing.
Maropost launches Maropost for Commerce. Maropost, a customer-engagement company, has launched Maropost for Commerce, which provides ecommerce companies with a web store and marketing automation in a single platform. It allows merchants to continue conversations with a customer after a transaction by connecting a merchant’s store, customer, and purchasing data directly with marketing. The platform applies artificial intelligence to these datasets, empowering marketers to create predictive models and customer behavioral clusters. Contact for pricing.
Eyelevel.ai launches an AI-based platform to connect brands and publishers with engaged consumers. Eyelevel.ai has introduced a native conversational marketing platform. EyeLevel.ai’s in-context, conversational ads and promotions deliver relevant messages to users that seek recommendations from a friend. With a publisher network of more than 1700 chat applications, the company has closed a $2 million seed round. Eyelevel.ai says it’s the first native conversational marketing platform and global publishing network comprising digital assistants and chatbots.
StayTuned Digital helps video creators publish and measure. StayTuned Digital is a new, all-in-one distribution platform that empowers video creators to optimize, push, and measure video across all channels from one place. Founded by Serge Kassardjian (previously the global head of media app business development for Google Play) and Randy Jimenez (previously chief technology officer at SinglePlatform), StayTuned Digital is looking to work with traditional and newer media companies, ecommerce retailers, and other brands creating content — and eventually small businesses. The company announced $2.5 million in seed funding.