Management & Finance

March 2019 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish independent articles, podcasts, and seminars that help ecommerce merchants. What follows are the most popular articles that we published in March 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones.

13 Instagram Accounts for UX, UI Design

Instagram is a good place to find inspiration and insight on web design. The visual platform is full of user-experience and user-interface designers sharing their work, design process, resources, questions and answers, and endless inspirational images. Read article…

SEO: Google Launches Algorithm Update to Little Notice

Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they saw across a broad number of sites. Read article…

20 Free Web Design Tools from Winter 2019

Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from winter 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these are free. Read article…


Amazon Business Is Winning. Here’s Why

After only four years, Amazon Business hit $10 billion in sales in 2018. According to CNBC, that’s faster than the growth of Amazon’s consumer retail and cloud-computing units. Modern Distribution Management, an online magazine, ranked Amazon as the sixth largest industrial distributor… Read article…


Building Landing Pages That Convert

Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product. Landing pages also put 100 percent of the focus on the task at hand by presenting compelling text… Read article…

5 Content Marketing Ideas for April 2019

In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China’s contributions. Content marketing is the act of creating, publishing, and distributing content with the aim of… Read article…

9 Free Copywriting Podcasts for Ecommerce Merchants

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing, address the tools and techniques of writers, review small business copy issues, and more. Read article…


6 Ways to Track Revenue from Email Marketing

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either “excellent” or “good” ROI. Read article…

14 New Ecommerce Books for Spring 2019

Spring is finally here with a new batch of ecommerce books. There are titles on advertising on Amazon, omnichannel strategy, blockchain, user experience, artificial intelligence, social media marketing, podcasting, and drop shipping. Read article…

How to Structure Google Ads Text Campaigns for Ecommerce

Text-based, pay-per-click advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings, and they can target potential customers who are seeking the products your business sells. Read article…

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