Practical Ecommerce

Ten Great New Ecommerce Ideas for May 2009

Each month, Practical eCommerce asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the May 2009 installment.

Optimize Comparison Shopping Engine Feeds

“Start inexpensively with Google Base. When the feed is optimized well, the results can show up on the first page of Google within hours (over months with SEO) and conversions are easier since the traffic is qualified for ‘shopping’.”

Manjula Higginbotham

Support Manager

AmeriCommerce Shopping Cart Software

Americommerce.com

The Evolution of the Payment Provider

“With the status of the financial market, the standard payment service provider tries to provide innovative solutions. A preferred option is to combine their services with affiliate, marketing and alternative payment methods. Today’s providers are elevating to complete ecommerce service providers offering the merchants what they require.”

Dennis Michael Gannon

Marketing Communications Representative

Gate2Shop

Gate2shop.com

The Human Face on Your Website

“Make simple product videos, upload them to YouTube, and then embed the video on your product page. Just standing in front of the camera and demonstrating your product will set you apart from 99 percent of other online retailers. Demonstrating on video shows that you really know your product, and it puts a human face behind your website.”

Lars Hundley

President

Clean Air Gardening

Cleanairgardening.com

Eliminate Guesswork

“Track, measure, and test to eliminate guesswork. Evaluating traffic patterns reveals ideal places for cross-sell and up-sell. Identifying points of abandonment exposes weaknesses in your system. Conducting A/B split tests on everything from emails to landing pages to checkout steps allows your customers to show you exactly what they want.”

Sarah Brown

Founder

Two Blue Peas

Twobluepeas.com

Manage Deliverability

“Use E-mail marketing tools to effectively manage your deliverability and monitor the performance of your campaigns. Focus on the customers that are more receptive to your E-mails to reduce the costs of campaigns and improve your return on investment.”

Al Pascale

Director of eCommerce

Dydacomp

Dydacomp.com

Discount Coupons for Affiliates

“Especially in these tough times, the discount coupons will be the most convincing argument an affiliate could have. Give ‘classical’ coupons to affiliates or offer them tools to make their own coupons, from the commission they already have.”

Cristian Dorobantescu

Marketing Manager

Avangate

Avangate.com

Maximize Revenue by Offering Value Added Services to Your Existing Clients

“By offering value added services through strategic partners you can strengthen existing client relationships, increase loyalty and generate additional revenue. Solid partners should offer recurring revenue to you, truly competitive pricing and automated tools to make it easy for you and as seamless as possible for your clients to enroll in their 3rd party service offering.”

Nathan England

Vice President of Reseller Marketing

Recurring Revenue Resellers

R3sellers.com

Build Rapport

“Merchants often underestimate the value of relationship management in regards to eCommerce. If you build great rapport with your customers, suppliers, credit card processor, etc., I assure you that your Internet retail business will be better off.”

Jon West

CEO and Co-Founder

3tailer – The Online Retailer

3tailer

Take Total Control

“Take total control of customer interactions instead of outsourcing critical operations such as customer service and shipping. It may be easier and cheaper to hire a call center to answer phones, or to have a manufacturer drop ship orders, but customers will not feel the personalized and expert service that can be offered in house.”

Chris Moleskie

President

Wetsuit Wearhouse Inc.

Wetsuitwearhouse.com

Explorers and Hunters

“Your biggest pool of prospective customers may be people who are ‘exploring’ for ideas or ‘hunting’ for options. Anything you can do to help them find and choose products will set you apart from your competition and open up a large and untapped area of revenue.”

Alan Cox

Managing Director

LeftClick Ltd.

Leftclick.com

Got a helpful ecommerce tip? Email kate@practicalecommerce.com.

Ankush Agarwal

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Comment ( 1 )

  1. fotoconnection April 30, 2009 Reply

    Here at fotoconnection we very much value integral studies and market research such as this.