First broadcast on June 9, 2009, "Key Strategies For Improving Online Merchandising" featured Jay Shaffer, Vice President of Marketing for Infopia, as he shared methods for proven online merchandising success.
Specifically, Shaffer explained seven key strategies for improving online merchandising:
- Know thy customer
- Get Zoned
- Up sell and down sell, too!
- Cross selling
- Shout it out
- Make buying a breeze with dynamic landing pages
- Put your best merchandising foot forward at all times
A successful online business is dependent on matching the right product mix to the right group of shoppers. That means you need to know your products, their value proposition, features and benefits of each, and know just as much about your customers, too.
Resources
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- Ecommerce Know-How: Six Ways To Improve Your Online Store
- Landing Pages: Five Pointers to Boost Conversions
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This article is filed under Marketing & Revenue Growth and has the following keyword tags: merchandising, infopia.
2 Comments
andreacanfield says:
This webinar was one of the best I have attended. Succinct, to the point, well presented. Would love to be able to put this on my pod so I could watch while travelling. Looking forward to something on sem, ppc
Ravindra C. V. says:
An amazing flow of knowledge from Jay Shaffer.. I have never seen such an elaborate presentation. I would surely share with my friends and colleagues. Great show!!
