Practical Ecommerce

25 Advertising Networks for Online Businesses

Google’s AdSense and AdWords are two of the most widely used advertising platforms for online business. And although Google facilitates a massive amount of traffic online, there are dozens of other ad networks that ecommerce businesses can take advantage of.

Here are twenty-five popular advertising networks to help target as many Internet users as possible and grow your business.

Large-Sized Search Engine Affiliated Networks

  1. Google AdSense. One of the most widely used and popular ad platform for online publishers to earn revenue by displaying relevant ads on a wide variety of content that is suited to an audiences specific interests. Participation in AdSense is free and advertisers pay Google for clicks or impressions of ads displayed on participating sites.
  2. Google AdWords. Ads appear on Google search result pages and the Google Advertising Network – your business ads will appear besides relevant related search results. Best of all, you only pay if people click your ads.
  3. Yahoo! Advertising Network. Personalize and optimize ads for specific users using Yahoo!’s user-data proprietary advertising technology. Various packages and ad solutions available, depending on your business’s needs – price varies with each package.
  4. Microsoft Advertising adCenter. Use adCenter to create ads that appear in search results of both Bing and Yahoo! search engines and reach millions of their users. You only pay when someone clicks your ad.
  5. Microsoft Ad Network. Create a custom campaign on Microsoft’s vast network of brands — from search advertising to display advertising and much more — target ads directly to your potential customers. Each advertising package is customizable and price varies with each option as well as scope of campaign.
    Google AdSense home page.

    Google AdSense home page.

Alternative Advertising Networks

  1. PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.
  2. Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor’s network. Create text or graphic banner ads, pop-under ads or interstitial ads — appearing between web pages — and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).
  3. AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.
  4. Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.
  5. Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.
    Advertising.com home page.

    Advertising.com home page.

  6. TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.
  7. Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.
  8. Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.
  9. ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.
  10. ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.
  11. Claxon. Run banner campaigns on this ad network and geo target by nation and cap impressions, if needed. Pricing depends on size of banner ad and scope of campaign.
  12. Clickcent. Run ads on this contextual advertising network and pay only for the actual unique traffic to your site at a price that you negotiate. You can monitor responses to your ad in real-time and change your bid price or ad copy as you see fit.
  13. DynamicOxygen. A search engine marketing solution that allows you to target millions of prospective customers coming from Google, Yahoo!, Bing and many more. Pricing is cost per click and rates depend on size and scope of ad campaign.
    adBrite home page.

    adBrite home page.

  14. EpicDirect. Place ads on this network that gets around 180 million monthly impressions in North America alone. A pay for performance based ad network with pricing dependant on size and scope of campaign.
  15. Casale. Identify and target users based on their opinions, attitudes, consumption level or country, region and much more. Pricing to set up a custom campaign on this network varies on size and scope of campaign.
  16. BurstMedia. Place custom, demographic targeted ads, behavioral targeted ads and retargeted ads on this network and fine tune your campaign in real-time. Pricing is variable depending on scope of campaign and is flexible with cost per 1,000 impressions, cost per click and cost per action packages available.
  17. Black Label Ads. This network receives a approximately 300 million impressions per day across more than 10,000 total participating sites. With Black Label, you can manage and fine-tune your campaign on all the sites that displayed your ads. Target users by region, country, gender, age, keywords and much more.
  18. AdBull. An ad network for cursor-based ads — these ads appear to relevant users right next to their cursor so it will be sure to get seen. Pricing to place ads is $25 to get started, which is deducted by $.01 per click and can be funded at anytime for more ads.
  19. InfoLinks. InfoLinks is a contextual text-based ad using the underlined keyword style all on a network that gets approximately 300 million unique visitors monthly across more than 40,000 websites. Pricing begins at $500 minimum, which is deducted on a per click basis with a rate that is determined by size and scope of campaign.
  20. Kontera. An in-text advertising platform that uses the underlined keyword style of ad on a network that receives approximately 140 million unique visitors monthly. Pricing varies and is dependent on size and scope of campaign.
    AdBull home page.

    AdBull home page.

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Comments ( 18 )

  1. davidmyers January 4, 2012 Reply

    Your numbers seem off, here’s a list of top as networks as of Dec 11 –

    Google – 156.1 million monthly unique – http://www.quantcast.com/google.com

    Adblade – 139.8 million monthly uniques – http://www.quantcast.com/p-b8GPCpJxfqYm2

    Meebo – 136.8 million monthly uniques – http://www.quantcast.com/p-93vmRJG_BQlqo

    Vibrant media – 136.1 million monthly uniques – Comscore Oct 2011

    Undertone – 125.2 million monthly unique – Comscore Oct 2011

    Ask Network – 90 million monthly unique – Comscore Oct 2011

    Kontera – 75.5 million monthly uniques – http://www.quantcast.com/kontera.com

    AOL – 40.8 million monthly unique – http://www.quantcast.com/aol.com

    Linkedin – 39.4 million monthly uniques – http://www.quantcast.com/linkedin.com

    Pulse 360 – 39.6 million monthly uniques – http://www.quantcast.com/pulse360.com

    Myspace – 14.8 million monthly uniques – http://www.quantcast.com/myspace.com

  2. Ramandeep Singh July 14, 2012 Reply

    After being banned by google adsense i tried Clicksor and believe the earnings increased by 50% because they pay high CPC, but still adsense is preferred and everyone should consider it as primary advertising network

    http://www.jasica.in/2012/05/top-5-best-pay-per-click-advertising.html

  3. Creg January 18, 2013 Reply

    Promoteland.co.uk – UK Ad Exchange Network which come with innumerable features and functions which creates a great deal of convenience in usage. Through the service, it is easy to create text ads and create real time user experience for one and all.

  4. andy1090 January 20, 2013 Reply

    Theresa new website online that started november 2nd 2012
    Its called buylistads.com its just started but good pay.
    Pay Per Click (PPC) $0.005
    Pay Per View (PPV)$0.001

    About Buy List Ads
    its owned by one person who created a few sites of his own.
    The interface is pritty standerd right now but on the forum he is open to new suggestions i reccomend to check his website out

  5. SillentBob May 30, 2013 Reply

    List is good, but imho tribal fusion should be closer to top.
    And adbrite is no more =(

    I prefer to stay with smaller networks – they keep lower prices while having quality traffic.

    Tested good dozen and settled on nster.com & zemanta.com

  6. David September 16, 2013 Reply

    SilentBob is perfectly right. Tribalfusion should be higher and adbrite sucks. Their traffic is absolutely horrible. If you want to deal only with premium traffic, try Sulvo X.

  7. nevit November 4, 2013 Reply

    have you ever tried http://www.nuxad.com ?

  8. Lauren_SEMPro November 6, 2013 Reply

    If you’re using Google Adwords or Bing ads you should be using bid management. Addion.com just released their enterprise-level bid management tool (Addion Pro) for $20/month. Usually this costs thousands, so I highly recommend checking it out. It saves me tons of time and money and i couldn’t imagine using excel pivot tables to optimize my campaigns ever again!

  9. jao November 14, 2013 Reply

    Hello,
    The best network ads with the highest cpm is: adsonpop.com

  10. Serge November 17, 2013 Reply

    What about Multiview concept?

  11. Fendy November 28, 2013 Reply

    Should try MoriAds, good support to publisher: moriads.com

  12. dip December 27, 2013 Reply

    I think you should add cpm.edomz.com in the list, they are giving quite good eCPM rates

  13. Peter paul January 1, 2014 Reply

    New advertising network: advertgoal.com. The network work with affiliates and advertisers in over 160 countries.

  14. Beula March 1, 2014 Reply

    http://vadvertize.com/ is the best adnetwork… am presently using this… it is giving good CPM with good traffic.. try this once

  15. sam April 1, 2014 Reply
  16. David Lee April 3, 2014 Reply

    I use http://www.Superlinks.com. They are fairly new, but they have some cool ad units and are partnered up with Google ADX so their CPM Rates are really good. It’s a lot easier to join since they don’t have any minimum traffic requirements too.

  17. Anne Marie June 12, 2014 Reply

    LoopMe is a great one! http://loopme.biz/

  18. Luke June 14, 2014 Reply

    http://adtomatik.com/ has more than 2,000 premium advertisers. Increase your revenue, realize CPA CPL CPM CPC campaigns with worldwide reach, and highest fill rates.

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