13 New Ecommerce Books in September 2011
September’s new ecommerce books are about social media and location-based marketing tools. Several of the books focus on online strategies for small businesses.
Here is a list of new ecommerce books in September. Included are both new releases and new editions. Release information and prices are taken from Amazon.com. To compile this list, I navigated to Amazon’s “Books” category. From there, I selected the “Business & Investing” sub-category. From there, I chose “Browse Subjects,” selected “Industries & Professions,” and chose “E-commerce.”
This book is designed to help any small business owner or marketer generate new revenue, with little or no marketing budget. Learn how to use simple videos as promotional tools, hold online auctions for publicity purposes, find online partners to take you to the next level, and more. Price: Hardcover $15.35; Kindle $9.99.
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage the power of Foursquare check-ins and your customers will be in constant competition with each other over who loves your products and services the most. Price: Hardcover $15.35; Kindle $9.99.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers.
This book serves up social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads, and closing more sales. Identify specific, actionable goals. Apply business discipline and proven best practices. Get results. Price: Hardcover $15.21; Kindle $9.99.
Branding and Sustainable Competitive Advantage: Building Virtual Presence by Avinash Kapoor and Chinmaya Kulshrestha.
Learn about the management of brands over time and in digital and virtual worlds. Examine new products and brand extensions, and discover how marketers develop and apply strategies to position their brands in the digital world. Price: Hardcover $175.00.
Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter.
This book presents a comprehensive framework for transforming your business into a winning social business. Using real case studies, it can help you radically improve the way you operate, in areas ranging from innovation to cost reduction, customer relationships to talent management. Price: Paperback $8.92; Kindle $8.47.
Small Business – Big Ideas by Jack Mize, Doug Simpson, Fabio Moro and Mike Taylor.
Local Internet marketing experts share their biggest ideas for helping small businesses develop their online presence to get more customers. Price: $16.00.
The Google-Yahoo! agreement and the future of Internet advertising: hearing before the Subcommittee on Antitrust, Competition Policy by United States. Congress. Senate.
Why Advertise On Facebook?: How To Advertise with Facebook by Jimmy Jacks.
This book is for beginning marketers who wish to use the social network as a marketing tool to build brand awareness and to engage consumers in a continuing dialog. Part one is an introductory to social media marketing, and part two deals with advanced techniques in Facebook marketing. Price: $12.97.
SEO Help: 20 Steps to Get your Website to Google’s #1 Page, 2nd edition by David Amerland.
This is a revised and updated edition of the previous version on practical SEO practices and techniques to optimize your website. Features a detailed examination of Google, social media, and fast action plans. Get everything you need to help your website rank in Google, attract relevant customers, and continue to grow organically. Price: Paperback $29.99; Kindle $9.99.
42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success by Philippa Gamse and Laura Lowell.
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It is a how-to for implementing an effective website and social media profile. Price: Paperback $17.95; Kindle $9.99.
Location Based Marketing For Dummies by Aaron Strout, Mike Schneider and B. J. Emerson.
Learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. This book is a resource for anyone eager to establish customer loyalty programs, drive promotions, or encourage new visitors. Price: Paperback $15.98; Kindle $9.99.
This book presents the different social media tools that are needed to effectively embark on a social media marketing campaign. It features real-world stories on what to do and what not to do, simple tips for developing a web site with no code required, guidance on selecting social media resources, and more. Price: Paperback $19.02; Kindle $16.49.
Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall and Thomas Meloche.
Lift the curtain to the 600 million potential customers on Facebook. Find out how to reach them, convert them, and keep them as your Fan, friend, and customer for life. This book examines the magic of Facebook Paid Advertising and shows you how to gain dramatically on your investment — in clicks, customers, and profits. Price: Paperback $15.18.