Practical Ecommerce

Reading List: Hassan Bawab of Magic Logix

Hassan Bawab

Hassan Bawab

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with Hassan Bawab, founder and CEO of Magic Logix, a digital marketing agency.

Upon his move from Lebanon to the U.S., Bawab enrolled in the University of North Texas where he earned his B.S. in Computer Science, Technical Writing and Mathematics. He furthered his education through Southern Methodist University’s graduate program, receiving his Graduate Marketing Certification on March 3, 2011.

Previous to Magic Logix, Bawab was the senior technical analyst and engineer for FedEx, managing professional services. He has extensive skill sets, including object-oriented and web-development languages, database systems, graphic applications, runtime environments, software packages, and networking.

Hassan Bawab Top Five Books

The Kobe Code: Eight Principles For Success by Pat Mixon

“I love the Lakers!”

Rich Dad Poor Dad by Robert Kiyosaki

“It has a lot of practical information about finance.”

Effortless E-Commerce with PHP and MySQL by Larry Ullman

“I am always trying to perfect my craft.”

Steve Jobs by Walter Isaacson

“He was a genius.”

The Art of War by Sun Tzu

“It applies very well in business.”

Hassan Bawab’s Top Five Blogs


“I love the site and all the useful information. I will be starting to guest blog soon.”

Laker Nation

“No explanation needed. I love the Lakers.”


“They always have great content, and Rand Fishkin [founder] is very wise.”

Matt Cutts’ blog

“A great resource.”


“It’s a great resource, but also where I go for a break or a good laugh.”

Practical Ecommerce
Practical Ecommerce
Bio  |  RSS Feed

Get the Practical Ecommerce RSS feed

Email Newsletter Signup

Sign up to receive EcommerceNotes, our acclaimed email newsletter.
And receive a free copy of our ebook
50 Great Ecommerce Ideas