Facebook and Pinterest continue to grow in popularity for social commerce marketing channels among retailers. Until recently, however, there was no convenient way to tie the two together. Two companies — Woobox and Tabfusion — have now developed easy to use apps that allow merchants to pull Pinterest pins and boards into Facebook Pages.
1. Woobox
Facebook Page app developer Woobox has launched a free Pinterest Tab App to showcase Pinterest boards and pins on Facebook Pages just as they appear on Pinterest itself.
Here are two examples.
Pinterest Tab Installation Process
To use the app, sign up for a free Woobox account at Woobox.com and clicking the "Try It Now" button on the home page.
Following registration, click "Pinterest" from the list of apps shown in the left-hand column.
Click the "Add a Pinterest Tab" hyperlink to complete the installation process.
Once installed, you are presented with a settings page where you will insert your Pinterest username — i.e., http://www.pinterest.com/username — into a blank field.
You then have the option to choose one of two page modes: "Show All Pin Boards" or "Show Pins from Selected Pin Board." There is also an option to include Facebook sharing buttons — Like and Send — on Pins. Finally, Woobox includes a "fangate" option that, if chosen, requires visitors to first Like your page before seeing the Pinterest app.
Woobox indicates that visitors can view your boards and pins directly on your Facebook page or click an image to visit Pinterest to repin, like, comment, and follow your pins.
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