Practical Ecommerce

Reading List: Retention Science’s Jerry Jao

Jerry Jao

Jerry Jao

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Jerry Jao, CEO and co-founder of Retention Science, a retention-marketing business.

Jao has co-founded two other ecommerce marketing companies, including incentiBox, a social media referral platform. Jao worked as an analyst with Morgan Stanley and as an engagement manager for BearingPoint Management Consulting, where he advised Fortune 500 companies on product pricing strategies. Most recently, Jao worked as an adviser to the CFO of Clear Channel, the radio and communications company, working on digital sales initiatives, and iHeartRadio. Jao has a B.S. in Business Administration from U.C. Berkeley.

 

Jerry Jao’s Top 5 Books

The Big Leap by Gay Hendricks

The Big Leap, by Gay Hendricks

The Big Leap, by Gay Hendricks

“This book is all about taking your life — professional and personal — to the next level. Truly an eye opening read, The Big Leap makes you aware of the defense mechanisms that keep you from being the best person that you can be. More importantly, it teaches you how to open yourself up in order to accommodate more happiness and abundance in your life. ”

Engagement from Scratch by Danny Iny and Others

Engagement from Scratch, by Danny Iny and Others

Engagement from Scratch, by Danny Iny and Others

“This is a must-read for people trying to build an audience — or those who wish to engage existing customers. Engagement from Scratch gives you a lot of no-fluff insights about online marketing. With contributions from Guy Kawasaki, Brian Clark, Kristi Hines, and more, this book teaches you how to get people to read your articles, interact with your site, and buy your products or services.”

Content Rules by Ann Handley and C. C. Chapman

Content Rules, by Ann Handley and C. C. Chapman

Content Rules, by Ann Handley and C. C. Chapman

“If you want to learn how to produce killer content — blog posts, videos, webinars, and more — then be sure to pick this one up. It teaches you how to craft content that converts readers into customers and brand advocates. On top of that, it also serves as a guide on how to effectively use online and social media platforms to reach your audience.”

Enchantment by Guy Kawasaki

Enchantment, by Guy Kawasaki

Enchantment, by Guy Kawasaki

“In this book, Guy Kawasaki shares how you can use enchantment to persuade people to get on board with your company or products — without being dishonest or unethical. It’s filled with feel-good stories and case studies illustrating how various people and companies used the art of enchantment to inspire, motivate, and sell.”

Customer Service: New Rules for a Social Media World by Peter Shankman

Customer Service: New Rules for a Social Media World, by Peter Shankman

Customer Service: New Rules for a Social Media World, by Peter Shankman

“Social media has become a new channel in customer service, but unfortunately, most companies aren’t too savvy in this department. That’s where Peter Shankman’s book comes in. Customer Service: New Rules for a Social Media World teaches you how to use social media to build credibility and foster a community of customers online. More importantly, you’ll learn how to re-build your online reputation in case a PR disaster suddenly hits. This book is definitely a must read for people in online marketing and brand management.”

Jerry Jao’s Top 5 Blogs

eMarketer

emarketer.com

emarketer.com

“eMarketer is a great source for ecommerce news and stats. I visit it often to stay updated with what’s happening in the industry.”

Shopify Blog

shopify.com/blog

shopify.com/blog

“Aside from posts about running an online store, Shopify Blog often publishes articles on how to increase sales. The insights are valuable, and every ecommerce pro should stop by this blog.”

GetElastic

getelastic.com

getelastic.com

“GetElastic is chock-full of informative posts and astute commentaries about the latest ecommerce trends. No wonder it’s one of the most subscribed blogs in the industry.”

The Daily Egg

blog.crazyegg.com

blog.crazyegg.com

“This blog is awesome. Period. Every post in The Daily Egg contains something actionable that people can implement in order to optimize their site or online store.”

KISSmetrics

blog.kissmetrics.com

blog.kissmetrics.com

“Another one of my favorites, KISSmetrics talks a lot about online marketing and analytics. What I like most about it though is that it presents information in plain English so it’s easy to understand.”

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