Practical Ecommerce

10 Reasons to Consider Tumblr for Ecommerce Blogging

Tumblr is a fast growing social blogging platform suited to the creation of short form, multimedia content. It became so popular that Yahoo! just acquired the company for $1.1 billion.

Tumblr started six years ago as a place for creators to showcase their work and it retains that ethos today. Tumblr is a hybrid platform that could be construed as a cross between WordPress, Twitter and Pinterest.

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Tumblr is designed for short form, multimedia blogging.

Tumblr is designed for short form, multimedia blogging.

Reasons to Use Tumblr

Here are 10 reasons to consider using Tumblr.

1. Younger Demographic

While Tumblr users span almost every age range, the majority of users tend to be between the ages of 18 to 34. If reaching a younger demographic with your products is important, Tumblr is a platform ideally suited to that purpose.

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Tumblr appeals to a younger demographic, ages 18 to 34.

Tumblr appeals to a younger demographic, ages 18 to 34.

2. Frequent Sharing

Members of the Tumblr community frequently share content for use on their own blogs. Tumblr offers a feature called “Reblog” to make this easy to do. This means content can gain a wider audience than may be possible using other blogging platforms.

Users can also synch their Facebook and Twitter accounts so that posts get distributed to those social networks, making Tumblr a social media hub.

3. Ease of Use

The Tumblr interface is much simpler than WordPress, for example, which means it can be set up quickly and put to use with little or no technical knowledge required.

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Tumblr's interface is easy to use.

Tumblr’s interface is easy to use.

Almost any type of content — photos, video, text, links, audio and even quotes — can be shared by simply clicking an associated icon and then uploading or entering the content. Tumblr offers email and mobile posting capabilities, as well. Apps are available for iOS, Android, and Windows Phone.

4. Short Form Content

Tumblr is ideal for short form content — especially multimedia — which can be especially helpful to merchants who lack the time or resources to dedicate to writing long form blog posts.

5. Time Spent on Site

On average, Tumblr users spend 15 minutes per user per session, which is second only to Facebook. Also, more than 14 billion pages are viewed each month, according to Quantcast.

6. Focus on Content Consumption

Unlike Facebook, which focuses on socializing, Tumblr centers around content consumption. The ability to comment is not even included in the platform, though it can be added through the use of Disqus, a comment system.

7. Customized Design and Domain

Almost everything about Tumblr can be customized, including the design and domain name. Many themes, both free and paid, are available and further customization is possible by editing the CSS.

Tumblr facilitates the use of custom domain names and offers a step-by-step guide for how to do so.

8. Free to Use

Tumblr is free and users can create multiple blogs without occurring additional costs.

9. Popular Platform

Tumblr continues to grow in adoption and averages 160 million users per month. Alexa ranks it as the 18th most trafficked website in the U.S.

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Tumblr continues to grow in popularity.

Tumblr continues to grow in popularity.

10. Good Fit for Retail

Tumblr’s most popular categories include fashion, art, crafts, food, vintage, and design, which makes it appropriate for retailers that offer such products.

A number of companies including Wazala, Shopify, and BlkDot even offer shopping cart capabilities for Tumblr.

Since Tumblr emphasizes content consumption over socializing, it may be a better choice for social commerce than Facebook or Twitter.

Conclusion

I am not suggesting that Tumblr is suitable for every ecommerce merchant, but those that wish to appeal to a younger audience, have products that fit within the most popular categories, or who have a limited amount of time to create content should certainly consider utilizing what the platform has to offer.

Paul Chaney
Paul Chaney
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Comments ( 2 )

  1. Zeena Bushnaq June 5, 2013 Reply

    Excellent post! Thanks for mentioning Wazala!

  2. Mitch February 20, 2014 Reply

    This is a great post! I totally agree that Tumblr’s customized design fits in great for ecommerce blogging. Another great company that offers shopping carts for Tumblr is Ecwid, they are really easy to use! http://www.ecwid.com/tumblr

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